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Ericaceous Plant Food

Fail

The top 5 brands take 100% of clicks, so Ericaceous Plant Food is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£89K/yr53K searches / yr
90-day growth
+49.2%search demand this quarter
Competition
86%top-5 click share · 5 brands · 71 sellers

Flapen Score

Ericaceous Plant Food against its category

The dotted line is the Home & Garden average. Past it, Ericaceous Plant Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ericaceous Plant Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ericaceous Plant Food 53K times last year and spent an estimated £89K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 23.8% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.8% of those searches ended in a purchase. Searches in the last 90 days moved +49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+49.2%
Conversion, latest week
23.8%
Market size, estimated
£89Ka year
Peak month
May50.7× the quietest month
Top search term
ericaceous plant food36K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £4.48 to £13.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.96 that is £7K to £9K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£4.48–£13.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Fertilisers & Plant Food. It carries 754 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#105in Fertilisers & Plant Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Ericaceous Plant Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Westland45%
  • Miracle-Gro41%
  • Topline8%
  • Vitax Ltd4%
  • Bronte Heritage Collection3%

Demand

Ericaceous Plant Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 50.7×

Search terms

Top Ericaceous Plant Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ericaceous plant food36K/yr
  • ericaceous feed14K/yr
  • ericaceous fertiliser4K/yr

Reviews and returns

What reviews say buyers love and hate about Ericaceous Plant Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Plant Growth”
33%of negative reviews mention “Contamination”
<0.1%of orders come back, a rate Amazon rounds to zero
“Careful”
A buyer, on “Contamination”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ericaceous Plant Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data