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Ericaceous Compost

Fail

Prices span $4.67–$11.34, mostly outside the sweet spot, so Ericaceous Compost is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£283K/yr205K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 44 sellers

Flapen Score

Ericaceous Compost against its category

The dotted line is the Home & Garden average. Past it, Ericaceous Compost is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ericaceous Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ericaceous Compost 205K times last year and spent an estimated £283K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
16.6%
Market size, estimated
£283Ka year
Peak month
April17.8× the quietest month
Top search term
ericaceous compost153K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £4.67 to £11.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.31 that is £17K to £21K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£4.67–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #103 within Soils, Mulches & Planting Media. It carries 539 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
46%
Out of stock, average day
6.7%
Average rank
#103in Soils, Mulches & Planting Media
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
539per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Ericaceous Compost products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

44

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • Levington24%
  • Westland22%
  • Miracle-Gro20%
  • Pelle & Sol10%
  • GROWMOOR8%
  • Green Haven6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Ericaceous Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 17.8×

Search terms

Top Ericaceous Compost search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ericaceous compost153K/yr
  • ericaceous compost for outdoor plants12K/yr
  • acidic soil9K/yr
  • ericaceous soil8K/yr
  • acidic compost4K/yr
  • ericaceous3K/yr
  • rhododendron compost3K/yr
  • ericaceous compost 50l3K/yr
  • hydrangea compost3K/yr
  • eracious compost3K/yr

Reviews and returns

What reviews say buyers love and hate about Ericaceous Compost

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Could have got it cheaper at the local garden centre”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ericaceous Compost questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data