Ergonomic Pillow
MaybeProducts sell for $24.60 on average, inside the sweet spot. But demand is soft, at -12.3% this quarter, so Ergonomic Pillow is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £623K/yr615K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 48%top-5 click share · 28 brands · 44 sellers
Flapen Score
Ergonomic Pillow against its category
The dotted line is the Home & Garden average. Past it, Ergonomic Pillow is stronger. Inside it, weaker.
Market
The Ergonomic Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ergonomic Pillow 615K times last year and spent an estimated £623K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £623K a year.
- Searches, last 12 months
- 615K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £623Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- cervical pillow101K searches a year
02 · Price
A sale here is worth £24.60.
Listings sell for £24.60 on average, from £16.60 to £48.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.60 that is £12K to £18K a year per listing.
- Average price
- £24.60inside the $15 to $100 sweet spot
- Price range
- £16.60–£48.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #67 within Home Textiles. It carries 4,226 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #67in Home Textiles
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,226per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 10 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Ergonomic Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecosafeter Memory Foam Pillow Cervical Orthopedic Neck Support Pillow
- Price
- £18.92
- Rating
- 4.3/5
- Reviews
- 13,233
- Age
- 8y ago
Hydomi Memory Foam Neck Support Pillow for Neck and Shoulder Pain Sleeping with Cooling Pillowcase: Ergonomic Cervical Pillow 5X Pain Relief - Contour Bed Pillows for Side Back Stomach Sleepers
- Price
- £18.60
- Rating
- 4.2/5
- Reviews
- 3,519
- Age
- 3y ago
MULISOFT Memory Foam Pillow Cervical Pillow Neck Pillow Ergonomic Pillow
- Price
- £34.30
- Rating
- 4.4/5
- Reviews
- 1,855
- Age
- 2y ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.1/5
- Reviews
- 576
- Age
- 3mo ago
Hydomi Orthopaedic Cervical Pillow for Neck and Shoulder Pain Relief Memory Foam Neck Support Pillow for Side Back &Stomach Sleepers Ergonomic Contour Bed Pillow with Armrest Design Washable Cover
- Price
- £20.16
- Rating
- 4.1/5
- Reviews
- 731
- Age
- 1y ago
Trending
90-day click momentum
TOOHUB Cervical Neck Pillow Cervical Pillow for Neck and Shoulder Pain Memory Foam Butterfly Ergonomic Pillow with Removable Washable Pillowcase for Side Back Stomach Sleepers
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1mo ago
CloudNook Memory Foam Pillow for Neck Pain Relief Ergonomic Cervical Neck Pillow Orthopedic Contour Bed Pillows for Side Back & Stomach Sleepers with Breathable Cooling Cover
- Price
- £29.11
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3mo ago
Ecosafeter Memory Foam Pillows-Cervical Neck Pillow for Neck Shoulder Pain
- Price
- £20.29
- Rating
- 4.3/5
- Reviews
- 13,233
- Age
- 3mo ago
Cervical Neck Pillow Ergonomic Memory Foam Pillows for Neck Pain Relief with Breathable Pillowcase Contour Neck Support Pillow for Side Back Stomach Sleepers Odorless
- Price
- £25.64
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 3mo ago
VYLEE Memory Foam Pillow Neck Pillow Ergonomic Pillow Cervical Pillow
- Price
- £24.99
- Rating
- 4.5/5
- Reviews
- 13,983
- Age
- 6y ago
Newest
by launch dateTOOHUB Cervical Neck Pillow Cervical Pillow for Neck and Shoulder Pain Memory Foam Butterfly Ergonomic Pillow with Removable Washable Pillowcase for Side Back Stomach Sleepers
- Price
- £16.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1mo ago
CloudNook Memory Foam Pillow for Neck Pain Relief Ergonomic Cervical Neck Pillow Orthopedic Contour Bed Pillows for Side Back & Stomach Sleepers with Breathable Cooling Cover
- Price
- £29.11
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3mo ago
Memory Foam Pillow Ergonomic Orthopedic Pillow for Neck and Shoulder Pain Relief 2 Heights Cervical Support Pillow for Side/Back/Stomach Sleepers Cooling Pillow with 2 Washable Covers(Grey & Blue)
- Price
- £29.59
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago
Cervical Neck Pillow Ergonomic Memory Foam Pillows for Neck Pain Relief with Breathable Pillowcase Contour Neck Support Pillow for Side Back Stomach Sleepers Odorless
- Price
- £25.64
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 3mo ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.1/5
- Reviews
- 576
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
44
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
48%
Top 20: 85%
Open market
39%
- Ecosafeter18%
- Hydomi16%
- MULISOFT9%
- Missleep7%
- Elviros7%
- VYLEE4%
Demand
Ergonomic Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Ergonomic Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cervical pillow101K/yr
- ergonomic pillow125K/yr
- neck pillows for sleeping neck pain70K/yr
- cervical pillow for neck pain64K/yr
- neck pillow for sleeping35K/yr
- shredded memory foam pillows32K/yr
- cervical neck pillow25K/yr
- neck pain pillow26K/yr
- orthopedic pillow for neck pain24K/yr
- adjustable pillow16K/yr
Reviews and returns
What reviews say buyers love and hate about Ergonomic Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely uncomfortable
Very uncomfortable and counterproductive
Not a comfortable as I was expecting
Too big
Too small
the one sent doesnt fit
this pillow is no good for side sleeping
Not right cushion
The cushion looks unclean
But expensive
Yes, expensive,
Not worth to buy as it is comparatively expensive
It is not very soft
Too hard
is that it is a tad too soft
Love
Extremely comfortable
Great product comfortable to use
The mattress is actually very comfortable
Better nights sleep
Comfortable sleep
Improved sleep
The memory foam feels supportive without being too firm and slowly returns to shape after use, which gives it a comfortable, cushioned feel
It's also comfy as a cushion - just have to find a way to make it look pretty:
This pillow/cushion is soooooo soft and comfortable
Excellent Product
Overall its well made
the quality feels solid
Very good memory foam
Good foam
Amazing pillows
Return
2.8% Return rate 17% Fixable by listing
Extremely uncomfortable
Very uncomfortable and counterproductive
Not a comfortable as I was expecting
this pillow is no good for side sleeping
Not right cushion
The cushion looks unclean
Too big
Too small
the one sent doesnt fit
does not do it all as it claims to
not effective for me
Didn't work for me
Poor quality control
Bad quality
Very cheaply made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ergonomic Pillow questions
Answered from the same tracked data.