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Enhypen Album

soft demand (-37.5% this quarter) — Enhypen Album doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51

Market size 12Growth 6Conversion 11Competition 59Returns 98Price range 79Avg price 83Brand share 14Review moat 98Quality gap 30
This niche Category average · 5,777 niches

Is Enhypen Album profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Enhypen Album is a £47K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.

Enhypen Album: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 0.9% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr4K
Search volume / yr-37.5%300K
Conversion rate0.9%
Avg price£18.12

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 22
Top-5 product click share50%
Open market6%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement52%
New entrants (1y)12· 0 succeeded
Avg rating4.6★
Avg reviews40

Top Enhypen Album products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

3%

  • Generic62%
  • HYBE Ent.14%
  • Elie&Eason10%
  • DREAMUS6%
  • BEICHI4%
  • NlsqUK3%
  • Open — no brand owns it (3 brands, 3%)

Enhypen Album demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR0.9%Products25Brands9Top 5 Brands94%OOS Rate23.1%Rating4.6★Reviews40Avg BSR#842
6K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

What reviews say buyers love and hate about Enhypen Album

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Soft Feel67%

Hes so cute and fluffy

Value For Money17%

great value for money

Collectibles17%

Great album to have in your collection

What buyers complain about

100% of reviews
Color50%

However Im not sure if the album was stained from the red colour itself which was something Im a bit sad about

Value For Money50%

This was super expensive

Enhypen Album return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
33%

Common Enhypen Album questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Enhypen Album 40/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Enhypen Album buyers on Amazon United Kingdom complain most about Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.