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enhypen album

Skip it

Soft demand (-37.5% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 6Conversion 11Competition 59Returns 98Price range 79Avg price 83Brand share 14Review moat 98Quality gap 30

Review moat

Incredible39.88

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£18.12

avg listing price — sweet spot $15–$100

Price range

Great£8.61–£41.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£47K

£47K/yr · 300K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, enhypen album is a £47K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

enhypen album market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£54K–£72K
units × avg price
Conversion rate
0.9%
Avg BSR
#842
Page quality
0%
Prime
100%
Sponsored
52%
Out of stock
23.1%
Avg brand age
31 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

3%

  • Generic62%
  • HYBE Ent.14%
  • Elie&Eason10%
  • DREAMUS6%
  • BEICHI4%
  • NlsqUK3%
  • Open — no brand owns it (3 brands, 3%)

Demand

Weekly Amazon search volume, last 17 weeks — -37.5% search growth over the last 90 days.
6K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top enhypen album products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£6K16%£8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about enhypen album

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel67%

“Hes so cute and fluffy”

Value For Money17%

“great value for money”

Collectibles17%

“Great album to have in your collection”

What buyers complain about

Color50%

“However Im not sure if the album was stained from the red colour itself which was something Im a bit sad about”

Value For Money50%

“This was super expensive”

Top return reasons

Size-Overall67%
Quality-Overall33%

Common questions

Is enhypen album profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (40/100).
How competitive is the enhypen album niche?
9 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in enhypen album?
Top complaints mined from reviews: Color, Value For Money. The return rate is 0.4%.
What does it cost to enter the enhypen album niche?
Listings span £8.61–£41.08; the average listing price is £18.12 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.