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England Football Flag

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $38K a year here, so England Football Flag is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£38K/yr65K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 15 brands · 50 sellers

Flapen Score

England Football Flag against its category

The dotted line is the Home & Garden average. Past it, England Football Flag is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Football Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England Football Flag 65K times last year and spent an estimated £38K. The top 5 brands take 79% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.6%
Market size, estimated
£38Ka year
Top search term
england football flag25K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £3.74 to £17.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£3.74–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£883–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #314 within Garden Décor. It carries 496 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
50%
Out of stock, average day
9.1%
Average rank
#314in Garden Décor
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
30

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top England Football Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

50

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

16%

  • The England Football Association37%
  • FOCO23%
  • Hy-Pro8%
  • Harrington Marley7%
  • Toyland5%
  • HotScamp5%
  • Open — no brand owns it (9 brands, 16%)

Search terms

Top England Football Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • england football flag25K/yr
  • 3 lions england flag10K/yr
  • three lions england flag8K/yr
  • 3 lions flag8K/yr
  • england world cup flag7K/yr
  • three lions flag6K/yr

Reviews and returns

What reviews say buyers love and hate about England Football Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.96

Poor quality

Cheap

Cheap quality

Thickness14%−0.04

Extremely thin

The material is a little thinner than some flags I've owned

The material feels fairly thin

Rusts/Corrodes12%−0.11

Rusty eyelets

The rings where rusty

Rust on Flag

Advertised Vs Actual Product8%−0.03

Would have been 5 stars if it contained what was advertised

Not as described no eyelet to hang on a flag pole

Value For Money6%+1.15

Cheap

Disappointed as this was not cheap ar £10

not great for the price

Love

Quality-Overall32%+0.96

Excellent Quality

appears good quality from the outset

Great product very pleased with purchase

Value For Money22%+1.15

Excellent value

Good price

Well worth the money

Size-Overall11%+1.36

Good size

Nice big size

the size is perfect for a bedroom wall

Advertised Vs Actual Product7%−0.03

Exactly what I ordered

Exactly as advertised

As described

Color7%+0.33

vibrant colours

True colour

The colours are bold

Return

0.1% Return rate 50% Fixable by listing

Size-Overall36%▁▁▁▁█▄
Rusts/Corrodes18%▁▁▆█▁▂

Rusty eyelets

The rings where rusty

Rust on Flag

Stain Resistance13%▁▁█▄▁▂

Stained

Advertised Vs Actual Product11%▁▁▆█▁▆

Would have been 5 stars if it contained what was advertised

Not as described no eyelet to hang on a flag pole

Quality-Overall7%▁▁██▁▅

Poor quality

Cheap

Cheap quality

FAQ

Common England Football Flag questions

Answered from the same tracked data.