Is england flag profitable to sell on Amazon United Kingdom?

The niche generates £827K/yr across 41 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (69/100).

How competitive is the england flag niche?

31 brands and 92 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in england flag?

Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.1%.

When does demand for england flag peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 32.1× the quietest.

What does it cost to enter the england flag niche?

Listings span £2.73–£14.97; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.

england flag

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Market size

Good£827K

£827K/yr · 1.2M searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,115.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.74

avg listing price — sweet spot $15–$100

Price range

Bad£2.73–£14.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, england flag is a £827K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 69/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

england flag market data

Units sold / yr: 125K–150K; avg 2,000–2,500/product
Revenue / yr: £843K–£1.0M; units × avg price
Conversion rate: 10.6%
Avg BSR: #119
Page quality: 0%
Prime: 88%
Sponsored: 83%
Out of stock: 3.1%
Avg brand age: 34 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

47%

Top 20: 84%

Open market

39%

Toyland13%
SHATCHI11%
HowseHold10%
Second Ave Gift Company10%
HENBRANDT9%
Storm&Lighthouse9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 32.1×

Open Trend

Top england flag search terms

england flag630K/yr >1,000%8.5% conv.
england flags109K/yr >1,000%5.3% conv.
st georges flag147K/yr +201.5%10.2% conv.
england flags 5ft x 3ft40K/yr +682.1%13.1% conv.
large england flag19K/yr >1,000%10.1% conv.
weather resistant england flag10K/yr >1,000%11.3% conv.
english flag41K/yr +190.5%6.1% conv.
england flag 3ft x 2ft15K/yr +492.0%10.5% conv.
st george flag26K/yr +155.0%8.1% conv.
giant england flag6K/yr >1,000%4.9% conv.

All search terms

Top england flag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toyland 5ft x 3.3ft (152cm x 101cm) Extra Large England St George Cross Sports Flag Football Fan Flag for England Matches Euros World Cup Sports Events & Celebrations

Toyland£6.104.7★473 rev

ENGLAND Flag 5ft x 3ft (PACK OF 2) St Georges Flag with Brass Eyelets for Football Rugby Euro and World Cup Flags 2026 Festivals Parades Parties Homes Gardens & Patriotic Celebrations St George

HowseHold£9.104.7★86 rev

Second Ave England Flag 5ft X 3ft Large Double Sided With Brass Eyelets English World Cup Euros St Geroges Flag

Second Ave Gift Company£5.294.6★378 rev

Storm&Lighthouse Large England Flag St George Flag English Flags 5ft x 3ft with Eyelets UK Flags Ideal for Outdoor and Indoor Use Patriotic Displays and Celebrations Football World Cup

Storm&Lighthouse£5.784.6★1,472 rev

England Flag 5ft x 3ft for 2026 Football Garden Street Party Decoration Large St Georges Cross Flags Double Side with Brass Eyelets for St. Georges Day Decoration(England Flag)

kuggty£6.694.6★133 rev

Newest

by launch date

England Flag 90 x 150 cm St George Cross Flag with 2 Metal Eyelets Lightweight Polyester World Cup Football Flag Stitched Edges Red & White English Flag for Garden Home Pub Parties & Match Day

Aurum And Adorn£7.682 rev

2mo ago

2 Pcs England St George Cross Flag 5ft x 3ft with Brass Eyelets Polyester English Flag Banner for Football Matches Cricket Home & Garden Display

SHATCHI£5.402,335 rev

4mo ago

HOMAVEL England Flag 5x3ft - Large St Georges Cross English National Flag with 2 Brass Eyelets - Polyester Flag for Outdoor Use World Cup 2026 St Georges Day Football Rugby Garden & Street Party

HOMAVEL£5.2416 rev

7mo ago

ENGLAND Flag 5ft x 3ft (PACK OF 2) St Georges Flag with Brass Eyelets for Football Rugby Euro and World Cup Flags 2026 Festivals Parades Parties Homes Gardens & Patriotic Celebrations St George

HowseHold£9.1086 rev

11mo ago

St George Charger Flag England 3 x 5ft with English Rose and 3 Lions Brass Eyelets Patriotic Flag for Indoor/Outdoor Display Seasonal Euros World Cup

Harrington Marley£6.14118 rev

1y ago

What buyers say about england flag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Brilliant quality”

Value For Money20%

“Great value”

Advertised Vs Actual Product14%

“As advertised”

Size-Overall10%

“Nice big size”

Material Quality3%

“Good sturdy piece of material”

Color3%

“Good clear colours”

Design-Overall1%

“The red and white design is cheerful, and the set is easy to use for a party, garden gathering or watching a match with family”

Strength1%

“Robust and reusable”

Durability1%

“durable”

Brightness/Shine/Glow1%

“Lovely bright flag”

What buyers complain about

Durability13%

“doesn't last”

Color10%

“Colour incorrect”

Quality-Overall10%

“Poor quality”

Thickness10%

“saw how thin”

Rusts/Corrodes9%

“Rusty eyelets”

Advertised Vs Actual Product6%

“Would have been 5 stars if it contained what was advertised”

Value For Money5%

“Value – Could be cheaper”

Stain Resistance3%

“Stained”

Size-Overall3%

“the size is wrong”

Print Quality3%

“It's only printed on one side be better if it was on both sides because when wind is in other direction england spelled backwards”

Top return reasons

Size-Overall44%

Quality-Overall15%

Value For Money7%

Rusts/Corrodes7%

Stain Resistance6%

Thin4%

Material Quality4%

Advertised Vs Actual Product4%

Defective Material/Parts2%