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England Bunting

Pass

England Bunting scores 66 out of 100, a Pass. Shoppers spend $171K a year here, search demand grew >1,000% this quarter, and returns run at 0.0% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£171K/yr216K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
49%top-5 click share · 18 brands · 62 sellers

Flapen Score

England Bunting against its category

The dotted line is the Home & Garden average. Past it, England Bunting is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England Bunting 216K times last year and spent an estimated £171K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
12.0%
Market size, estimated
£171Ka year
Peak month
June241.1× the quietest month
Top search term
england bunting148K searches a year

02 · Price

A sale here is worth £6.63.

Listings sell for £6.63 on average, from £2.73 to £11.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.63 that is £7K to £8K a year per listing.

Average price
£6.63under the $15 to $100 sweet spot
Price range
£2.73–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #245 within Garden Décor. It carries 321 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
11.7%
Average rank
#245in Garden Décor
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
28

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top England Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

62

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

30%

  • HENBRANDT27%
  • HOMAVEL12%
  • YAAVAAW9%
  • Itsy Bitsy Party Co8%
  • Abitoncc7%
  • AhfuLife6%

Demand

England Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26MarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 241.1×

Search terms

Top England Bunting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • england bunting148K/yr
  • england flag bunting23K/yr
  • england bunting and flags15K/yr
  • st georges bunting8K/yr
  • england flags bunting6K/yr
  • england football bunting4K/yr
  • england fabric bunting3K/yr
  • st george bunting5K/yr
  • st georges flag bunting4K/yr

Reviews and returns

What reviews say buyers love and hate about England Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.65

Can get cheaper

Expensive

very overpriced

Advertised Vs Actual Product11%−0.03

Nothing like photos

But the pictures are little misleading

Not as advertised

Color11%−0.08

when youve pulled them apart due to them folding up the colours have already come off

Cream colour and not white

the dye had run

Quality-Overall10%+1.17

Not worth the money way cheaper ones same quality

Cheap

The quality isn't exceptional

Thickness7%−0.03

In the kit there is a large flag which is quite thin

The flags are thin material

though the flags are quite thin

Love

Quality-Overall38%+1.17

Overall, the quality across all items is consistent and better than expected for a supporter kit like this, making it a fun and practical choice for fans during the World Cup or football events

Brilliant quality

Great quality flags

Value For Money15%+0.65

Good price

Well worth the money

Excellent value

Size-Overall9%+0.76

Good size

Good size flags

a good length

Advertised Vs Actual Product8%−0.03

As advertised

As described

Just what I wanted

Material Quality4%+0.64

the flag is great quality material

Good quality material

Good strong material

Return

0.0% Return rate 47% Fixable by listing

Size-Overall20%▁▁▁▁█▄

Not what I was expecting these are smaller than the ones Ive had before dont get me wrong still okay just I prefer my others

Quality-Overall19%▁▁▁▁▁█

Not worth the money way cheaper ones same quality

Cheap

The quality isn't exceptional

Advertised Vs Actual Product11%▁▁▁▁█▃

Nothing like photos

But the pictures are little misleading

Not as advertised

Color11%▁▁▁▁▁█

when youve pulled them apart due to them folding up the colours have already come off

Cream colour and not white

the dye had run

Value For Money11%▁▁▁▁▁█

Can get cheaper

Expensive

very overpriced

FAQ

Common England Bunting questions

Answered from the same tracked data.