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Engagement Party Decorations

Pass

Engagement Party Decorations scores 68 out of 100, a Pass. Shoppers spend $185K a year here, search demand grew +37.4% this quarter, and returns run at 0.9% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£185K/yr448K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
31%top-5 click share · 54 brands · 77 sellers

Flapen Score

Engagement Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Engagement Party Decorations is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engagement Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Engagement Party Decorations 448K times last year and spent an estimated £185K. The top 5 brands take 37% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 68 out of 100, a Pass.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
6.0%
Market size, estimated
£185Ka year
Peak month
September2.2× the quietest month
Top search term
engagement party decorations201K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £2.21 to £25.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.85 that is £2K to £3K a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£2.21–£25.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #873 within Party Supplies. It carries 143 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#873in Party Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
64

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Engagement Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

77

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

31%

Top 20: 71%

Open market

58%

  • Bcxiuso14%
  • Rowwait7%
  • Tenhaisi5%
  • KATBUU5%
  • Fizzix5%
  • Pinenuts5%

Demand

Engagement Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Engagement Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engagement party decorations201K/yr
  • engagement decorations84K/yr
  • engagement banner29K/yr
  • engagement balloons29K/yr
  • engagement party18K/yr
  • engaged decorations15K/yr
  • engaged banner13K/yr
  • engagement party decoration9K/yr
  • engaged balloons8K/yr
  • engagement table decorations8K/yr

Reviews and returns

What reviews say buyers love and hate about Engagement Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product13%−0.04

Not quite what they say

False advertising

Not like the pictures, very misleading and not easy to put together as comes all individual pieces

Adhesion/Stickiness11%−0.05

Sticky hard pedays

Actually very happy with these however the sticky isn't the best

stick together quite a bit at first

Thickness10%−0.08

They are very thin

Rubbish very thin

very thin and very fake looking just like piece of papers, nothing like petttles at all

Assembly/Installation10%−0.03

Not easy to put together

Fiddly to set up

Not great too hour to put together

Quality-Overall6%+2.70

Poor Quality don't buy

Rubbish quality

Love

Quality-Overall39%+2.70

Great quality and easy to setup, stayed up from night before

Excellent quality

great item

Design-Overall9%+0.83

Everything looked elegant

Elegant decor 5⭐️ Elegant party decorations ideal

Perfect decorations

Advertised Vs Actual Product7%−0.04

As described

Exactly what i needed

Exactly as expected

Assembly/Installation7%−0.03

It was quick to assemble and looked lovely

Easy to put together and looks great

The banner and balloons are beautiful and easy to set up

Value For Money6%+0.27

Good value for price

I think the price is good as you get two and, again, the quality is great

Great value

Return

0.9% Return rate 44% Fixable by listing

Quality-Overall22%█▇▅▃▃▇

Poor Quality don't buy

Rubbish quality

Color16%▅▃▆█▇█
Size-Overall16%▆▆▃█▄▁

Also the hearts is not 4m in size as advertised, was disappointed

Is only 44 cm while it looks so big on the pictures and video

Functionality-Overall6%▁▂█▁▂▇
Defective Material/Parts5%█▄▄▁▃▄

FAQ

Common Engagement Party Decorations questions

Answered from the same tracked data.