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Enamel Roasting Tin

Enamel Roasting Tin shows low returns (1.7%), but soft demand (-55.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 2,729 of 5,777 Home & Garden niches · on the category median

Market size 12Growth 0Conversion 50Competition 66Returns 82Price range 66Avg price 79Brand share 77Review moat 71Quality gap 78
This niche Category average · 5,777 niches

Is Enamel Roasting Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Enamel Roasting Tin is a £49K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.

Enamel Roasting Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -55.4% over the last 90 days and 4.0% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr3K
Search volume / yr-55.4%73K
Conversion rate4.0%
Avg price£16.67

Who owns the niche?

The top 5 brands hold 59% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers25 · 67
Top-5 product click share46%
Open market42%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement75%
New entrants (1y)6· 2 succeeded
Avg rating4.3★
Avg reviews660

Top Enamel Roasting Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

67

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

46%

Top 20: 85%

Open market

35%

  • Zenker24%
  • Vintage Gourmet13%
  • FALCON8%
  • Russell Hobbs7%
  • MasterClass6%
  • Hairy Bikers6%

Enamel Roasting Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR4.0%Products36Brands25Top 5 Brands59%OOS Rate1.7%Rating4.3★Reviews660Avg BSR#2,331
5K4KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.5×

What reviews say buyers love and hate about Enamel Roasting Tin

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall26%

Amazing quality

Size-Overall14%

Size is good

Value For Money10%

Amazing price

Ease Of Cleaning9%

Cleans easily

Advertised Vs Actual Product8%

as advertised

What buyers complain about

65% of reviews
Size-Overall24%

Bit small

Quality-Overall9%

Salter need better quality control

Weight Heavy9%

for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc

Rusts/Corrodes7%

Be careful handling and storing due to the fact that if you chip the coating it exposes the metal inside that rusts very easily

Adhesion/Stickiness4%

Food sticks to this: avoid

Enamel Roasting Tin return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Paint Quality
14%
3Quality-Overall
4%
4Weight Heavy
4%
5Defective Material/Parts
4%

Common Enamel Roasting Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Enamel Roasting Tin 51/100 on Amazon United Kingdom — Worth a look. The niche generates £49K/yr across 36 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -55.4% over the last 90 days.
Search demand for Enamel Roasting Tin on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 5.5× the quietest.