enamel roasting tin
Worth a lookShows low returns (1.7%), but soft demand (-55.4% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.67avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good659.61avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.91–£32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 73K searches
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, enamel roasting tin is a £49K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
enamel roasting tin market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #2,331
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 75%
- Out of stock
- 1.7%
- Avg brand age
- 53 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
67
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
46%
Top 20: 85%
Open market
35%
- Zenker24%
- Vintage Gourmet13%
- FALCON8%
- Russell Hobbs7%
- MasterClass6%
- Hairy Bikers6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -55.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.5×
Top enamel roasting tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue
Zenker£19.794.4★621 rev
VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set
Vintage Gourmet£16.454.6★85 rev
FALCON Enamel Bake Pan Blue & White Large 37 X 29.5 6cm Roasting Baking Tray (61037)
FALCON£14.264.4★153 rev
Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue
Zenker£5.914.4★621 rev
Hairy Bikers Enamelled Cookware Large Roaster Steel PFOA Free Oven Safe Dishwasher Safe White
Hairy Bikers£12.444.1★14 rev
Newest
by launch dateZenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue
Zenker£19.79621 rev
Zenker Enamel Oval Roasting Dish Vintage Design Roasting Tin Perfect for Roasts & Pies Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 33x23.7cm White & Blue
Zenker£23.97621 rev
Ciieeo Thickened White Enamel Bake Pan Non Stick Heat Resistant Oven Tray Multifunctional Roasting Baking Dish for Home and Commercial Use Dishwasher Safe
Ciieeo£15.206 rev
VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set
Vintage Gourmet£16.4585 rev
YKUKIZEE 2PCS 38x28CM Oblong Enamel Roasting Tin Baking Pan Pie Dish White
YKUKIZEE£16.685 rev
Trending
90-day click momentum
Cabilock Classic Enamel Roasting Pan Small Rectangular Baking Tray Porcelain-Glazed Nonstick Cookware for Oven Use and Serving Vintage White Enamelware for Home Cooking
Cabilock£7.530.0★
Zenker Enamel Large Roasting Dish Vintage Design Roasting Tin Perfect for Roasts Pies & Pastries Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 40x28.5cm White & Blue
Zenker£19.794.4★
Enamel Self Basting Oval Roasting Tin with Lid 33.5cm x 24cm x 12cm Succulent Results Hob-Friendly
lakeland£21.104.3★
MasterClass Vitreous Enamel Roasting Tin Induction Safe 1mm Steel with Scratch Resistant Coating Small (27 x 21 x 4cm) Black
MasterClass£12.334.4★
Zenker Enamel Oval Roasting Dish Vintage Design Roasting Tin Perfect for Roasts & Pies Easy to Clean Oven Safe Up to 230 Degrees Celsius PTFE & PFOA Free 33x23.7cm White & Blue
Zenker£23.974.4★
What buyers say about enamel roasting tin
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Size is good”
“Amazing price”
“Cleans easily”
“as advertised”
“Sturdy and easy to clean”
“This roaster dish is amazing”
“Excellent cookware for baking”
“appears durable”
“Very good material”
What buyers complain about
“Bit small”
“Salter need better quality control”
“for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc”
“Be careful handling and storing due to the fact that if you chip the coating it exposes the metal inside that rusts very easily”
“Food sticks to this: avoid”
“the week after I bought it the price dropped by 25%”
“Sent by Amazon in a paper bag with no cushioning so it arrived with enamel chipped off in several areas”
“dont stop the heat”
“It was a pain to clean”
“Damaged goods”
Top return reasons
Common questions
- Is enamel roasting tin profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 36 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the enamel roasting tin niche?
- 25 brands and 67 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in enamel roasting tin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 1.7%.
- When does demand for enamel roasting tin peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the enamel roasting tin niche?
- Listings span £5.91–£32.86; the average listing price is £16.67 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.