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Enamel Pie Dish

soft demand (-44.0% this quarter) — Enamel Pie Dish doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51

Market size 7Growth 3Conversion 53Competition 46Returns 85Price range 35Avg price 49Brand share 42Review moat 89Quality gap 55
This niche Category average · 5,777 niches

Is Enamel Pie Dish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Enamel Pie Dish is a £26K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.

Enamel Pie Dish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.0% over the last 90 days and 4.3% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K
Search volume / yr-44.0%51K
Conversion rate4.3%
Avg price£11.84

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 41
Top-5 product click share57%
Open market20%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement59%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews220

Top Enamel Pie Dish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

41

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

16%

  • Zenker36%
  • Vintage Gourmet24%
  • DTD QUALITY MATTERS11%
  • Argon Tableware5%
  • WINSOME5%
  • Falcon4%
  • Open — no brand owns it (7 brands, 16%)

Enamel Pie Dish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR4.3%Products22Brands13Top 5 Brands80%OOS Rate4.4%Rating4.4★Reviews220Avg BSR#3,482
2K1KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Enamel Pie Dish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • enamel pie dish40K/yr
  • enamel dishes6K/yr
  • enamel dish6K/yr

What reviews say buyers love and hate about Enamel Pie Dish

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

Good quality dishes

Size-Overall16%

Very good size and quality

Ease Of Cleaning10%

They cleaned up beautifully

Advertised Vs Actual Product10%

Better than I imagined

Value For Money8%

Great value

What buyers complain about

70% of reviews
Size-Overall39%

I would be disappointed to be served a pie this size

Quality-Overall7%

I wasn't expecting the best quality

Defective Material/Parts7%

Damaged goods

Value For Money6%

can find it cheaper elsewhere

Adhesion/Stickiness4%

also not non-stick

Enamel Pie Dish return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Paint Quality
8%
3Quality-Overall
4%
4Scratch Resistance
2%
5Defective Material/Parts
2%

Common Enamel Pie Dish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Enamel Pie Dish 40/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -44.0% over the last 90 days.
Enamel Pie Dish buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Defective Material/Parts, the themes mined from the niche's reviews. Its return rate is 1.5%.