enamel pie dish
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great219.82avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.75–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 51K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, enamel pie dish is a £26K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
enamel pie dish market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #3,482
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 59%
- Out of stock
- 4.4%
- Avg brand age
- 45 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
41
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
16%
- Zenker36%
- Vintage Gourmet24%
- DTD QUALITY MATTERS11%
- Argon Tableware5%
- WINSOME5%
- Falcon4%
- Open — no brand owns it (7 brands, 16%)
Demand
Weekly Amazon search volume, last 31 weeks — -44.0% search growth over the last 90 days.Top enamel pie dish search terms
- enamel pie dish40K/yr
- enamel dishes6K/yr
- enamel dish6K/yr
Top enamel pie dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zenker Enamel Medium Oblong Pie Dish Vintage Design Suitable for Oven and Stove Dishwasher Safe Oven Tray Enamel Cookware Traditional Pie Tin 22x16.5x5cm White and Blue
Zenker£5.914.4★621 rev
Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer
Vintage Gourmet£15.754.6★184 rev
VG Premium White Enamelware with Blue Rim Oblong Pie Dish Set of 3 Oven Safe Retro Bakeware 24cm | 26cm | 30cm Oven To Table Baking Pudding Steak |Shepherds Pie Enamel Roasting Tray Family Set
Vintage Gourmet£16.454.6★85 rev
Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue
Zenker£9.824.4★621 rev
Premium Quality Traditional Enamel White Blue Trim Round Pie Dish 16cm Rice Plate Pasta Plate Bowl Dinner Plate Soup Plate Mixing Bowl Deep Dish Tableware Crockery
DTD QUALITY MATTERS£6.744.2★32 rev
Newest
by launch dateEnamel Round Pie Dish with Blue Rim 16cm Oven Safe Baking Dish Deep Enamel Pie Plate for Baking Roasting & Serving Heavy Gauge Steel Enamelware Retro Kitchen Cookware White with Blue Rim
DTD QUALITY MATTERS£5.757 rev
WeeGoo 3 Pcs Enamel Pie Dish Oblong 20 x 14.5 x 4.5 cm
WeeGoo£17.391 rev
Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue
Zenker£9.82621 rev
Zenker Enamel Small Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 19.5x14.5cm White and Blue
Zenker£6.86621 rev
Argon Tableware 16 x 12cm White Enamel Pie Dishes - Navy - 6X Classic Pressed Steel Baking Tin Non-Stick Enamel Oven Dish Lightweight & Durable Camping Cookware Rustic Country Kitchen Bakeware
Argon Tableware£14.9129 rev
Trending
90-day click momentumEnamel Round Pie Dish with Blue Rim 16cm Oven Safe Baking Dish Deep Enamel Pie Plate for Baking Roasting & Serving Heavy Gauge Steel Enamelware Retro Kitchen Cookware White with Blue Rim
DTD QUALITY MATTERS£5.755.0★
WeeGoo 3 Pcs Enamel Pie Dish Oblong 20 x 14.5 x 4.5 cm
WeeGoo£17.395.0★
Zenker Enamel Large Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 25.8x19cm White and Blue
Zenker£9.824.4★
Olympia Enamel Retro Pie Dishes Set - Rectangular 180 x 135 mm (Pack of 6) White and Blue Hardwearing Camping Dishes Enamelled Steel Ovenproof & Dishwasher Safe GM511
Olympia£19.144.2★
FALCON Enamel Bake Pan Blue & White Large 37 X 29.5 6cm Roasting Baking Tray (61037)
FALCON£14.264.4★
What buyers say about enamel pie dish
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality dishes”
“Very good size and quality”
“They cleaned up beautifully”
“Better than I imagined”
“Great value”
“Excellent cookware for baking”
“Appear sturdy well made”
“With 3 sizes in the set plenty of cooking options”
“durable”
“Love these for doing my roast in good quality”
What buyers complain about
“I would be disappointed to be served a pie this size”
“I wasn't expecting the best quality”
“Damaged goods”
“can find it cheaper elsewhere”
“also not non-stick”
“Only downside is that manufacturers advise against using a dishwasher to clean”
“It was a pain to clean”
Top return reasons
Common questions
- Is enamel pie dish profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the enamel pie dish niche?
- 13 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in enamel pie dish?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Defective Material/Parts. The return rate is 1.5%.
- What does it cost to enter the enamel pie dish niche?
- Listings span £5.75–£19.96; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.