Emma Mattress Double
brand-locked demand (top 5 brands take 100% of clicks) — Emma Mattress Double doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Emma Mattress Double profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Emma Mattress Double is a £564K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Emma Mattress Double: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 1.4% of searches end in a purchase.
£564K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Emma Mattress Double products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £257.97
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £459.21
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £179.39
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £280.19
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £235.87
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Trending
90-day click momentum
Simba Simbatex Cool mattress 23 cm king 150 × 200 cm
- Price
- £320.37
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago
Emma Original Mattress Small Double (120×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £370.90
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £459.21
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
- Price
- £297.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago
Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £280.19
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Newest
by launch date
Double Mattresses 4FT6 Gel Memory Foam & Individually Pocket Sprungs Hybrid Medium Firm Double Mattress Cooling Double Bed Mattress Orthopedic Back Pain Relief 135x190x23cm
- Price
- £107.22
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 4mo ago
Simba Simbatex Cool mattress 23 cm king 150 × 200 cm
- Price
- £320.37
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago
Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
- Price
- £297.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago
Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £257.97
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £179.39
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Emma81%
- Simba9%
- dosleeps5%
- SEZMOONSI3%
- slily3%
Emma Mattress Double demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Emma Mattress Double search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- emma mattress113K/yr
- emma mattress double33K/yr
- emma original mattress4K/yr
- simba mattress double4K/yr
- eve mattress3K/yr
- double mattresses emma1K/yr
What reviews say buyers love and hate about Emma Mattress Double
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“So comfy”
“Worth money”
“Supportive and comfortable mattress”
“High quality build”
“The surface has a soft”
What buyers complain about
65% of reviews“Not very comfortable”
“you completely sink into it”
“TOTAL SCAM: Fake Description”
“that didn't last long”
“Too soft”
Emma Mattress Double return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Emma Mattress Double questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
