Emma Mattress Double
FailThe top 5 brands take 100% of clicks, so Emma Mattress Double is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £564K/yr158K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 10 sellers
Flapen Score
Emma Mattress Double against its category
The dotted line is the Home & Garden average. Past it, Emma Mattress Double is stronger. Inside it, weaker.
Market
The Emma Mattress Double market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emma Mattress Double 158K times last year and spent an estimated £564K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £564K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £564Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- emma mattress113K searches a year
02 · Price
A sale here is worth £253.43.
Listings sell for £253.43 on average, from £23.15 to £459.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £253.43 that is £0 to £25K a year per listing.
- Average price
- £253.43above the $15 to $100 sweet spot
- Price range
- £23.15–£459.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£25K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #166 within Furniture. It carries 348 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 43%
- Out of stock, average day
- 38.5%
- Average rank
- #166in Furniture
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 348per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Emma Mattress Double products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £257.97
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago

Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £459.21
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £179.39
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago

Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £280.19
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £235.87
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Trending
90-day click momentum
Simba Simbatex Cool mattress 23 cm king 150 × 200 cm
- Price
- £320.37
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago

Emma Original Mattress Small Double (120×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £370.90
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £459.21
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
- Price
- £297.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago

Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
- Price
- £280.19
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Newest
by launch date
Double Mattresses 4FT6 Gel Memory Foam & Individually Pocket Sprungs Hybrid Medium Firm Double Mattress Cooling Double Bed Mattress Orthopedic Back Pain Relief 135x190x23cm
- Price
- £107.22
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 4mo ago

Simba Simbatex Cool mattress 23 cm king 150 × 200 cm
- Price
- £320.37
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago

Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
- Price
- £297.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 4mo ago

Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £257.97
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago

Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £179.39
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Emma81%
- Simba9%
- dosleeps5%
- SEZMOONSI3%
- slily3%
Demand
Emma Mattress Double search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Emma Mattress Double search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emma mattress113K/yr
- emma mattress double33K/yr
- emma original mattress4K/yr
- simba mattress double4K/yr
- eve mattress3K/yr
- double mattresses emma1K/yr
Reviews and returns
What reviews say buyers love and hate about Emma Mattress Double
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very comfortable
What was supposed to be an upgrade turned into weeks of discomfort, interrupted sleep, and unnecessary stress
uncomfortable unable use as got spinal cord issues going have get a new matress again now
you completely sink into it
you fall off
I would sink down into it
TOTAL SCAM: Fake Description
Not king size as stated it smaller does not fill a king-size bed frame short by about 4 inches
Not as described
that didn't last long
İn 2 months, it is in terrible condition
Not long lasting
Too soft
Rock hard like a floor
everywhere else is rock hard
Love
So comfy
supportive yet comfortable
Great mattress very comfortable
Worth money
Good for the money
Amazing value
Supportive and comfortable mattress
Well made, extremely Comfortable and good value Mattress
Good mattress
High quality build
Good quality
Quality mattress at a great price
The surface has a soft
Its soft
This mattress is really soft
Return
0.9% Return rate 32% Fixable by listing
Not very comfortable
What was supposed to be an upgrade turned into weeks of discomfort, interrupted sleep, and unnecessary stress
uncomfortable unable use as got spinal cord issues going have get a new matress again now
I was concerned that it wasnt going to fit a double bed
I would say its more of a medium, than firm
low-quality foam masquerading as a medical/orthopedic bed
The bed is so poor quality itianlly waited it will be better as it was squeezed as it was suggested
just not the upgrade I was expecting
TOTAL SCAM: Fake Description
Not king size as stated it smaller does not fill a king-size bed frame short by about 4 inches
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma Mattress Double questions
Answered from the same tracked data.









