emma mattress double
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great348.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£564K£564K/yr · 158K searches
Avg price
Okay£253.43avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£23.15–£459.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, emma mattress double is a £564K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
emma mattress double market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £190K–£253K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 93%
- Out of stock
- 38.5%
- Avg brand age
- 34 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Emma81%
- Simba9%
- dosleeps5%
- SEZMOONSI3%
- slily3%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -12.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top emma mattress double search terms
- emma mattress113K/yr
- emma mattress double33K/yr
- emma original mattress4K/yr
- simba mattress double4K/yr
- eve mattress3K/yr
- double mattresses emma1K/yr
Top emma mattress double products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
Emma£257.974.0★24 rev
Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
Emma£459.214.4★9 rev
Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
Emma£179.394.0★24 rev
Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
Emma£280.194.4★9 rev
Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
Emma£235.874.0★24 rev
Newest
by launch date
Double Mattresses 4FT6 Gel Memory Foam & Individually Pocket Sprungs Hybrid Medium Firm Double Mattress Cooling Double Bed Mattress Orthopedic Back Pain Relief 135x190x23cm
SEZMOONSI£107.2227 rev
Simba Simbatex Cool mattress 23 cm king 150 × 200 cm
Simba£320.37134 rev
Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
Simba£297.32134 rev
Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
Emma£257.9724 rev
Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
Emma£179.3924 rev
Trending
90-day click momentumSimba Simbatex Cool mattress 23 cm king 150 × 200 cm
Simba£320.374.3★
Emma Original Mattress Small Double (120×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
Emma£370.904.4★
Emma Original Mattress King (150×200 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
Emma£459.214.4★
Simba Simbatex Cool mattress 23 cm double 135 × 190 cm
Simba£297.324.3★
Emma Original Mattress Single (90×190 cm) 25 cm Memory Foam & 7-Zone Pocket Springs for Comfort & Support Cooling Breathable Cover Rolled Delivery
Emma£280.194.4★
What buyers say about emma mattress double
What buyers praise and complain about, mined from review topics.What buyers love
“So comfy”
“Worth money”
“Supportive and comfortable mattress”
“High quality build”
“The surface has a soft”
“easy to assemble”
“Just what i needed”
“this will likely suit you well”
“Firm without being hard”
“stable feel without sinking too much”
What buyers complain about
“Not very comfortable”
“you completely sink into it”
“TOTAL SCAM: Fake Description”
“that didn't last long”
“Too soft”
“low-quality foam masquerading as a medical/orthopedic bed”
“was so heavy”
“Waste of money”
“I was concerned that it wasnt going to fit a double bed”
“the matress is lumpy”
Top return reasons
Common questions
- Is emma mattress double profitable to sell on Amazon United Kingdom?
- The niche generates £564K/yr across 14 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the emma mattress double niche?
- 5 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in emma mattress double?
- Top complaints mined from reviews: Comfort-Overall, Sags/Sinks, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for emma mattress double peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the emma mattress double niche?
- Listings span £23.15–£459.21; the average listing price is £253.43 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.