Emma Bridgewater Kettle
FailShoppers spend only $0 a year here, so Emma Bridgewater Kettle is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £0/yr27K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 31 sellers
Flapen Score
Emma Bridgewater Kettle against its category
The dotted line is the Home & Garden average. Past it, Emma Bridgewater Kettle is stronger. Inside it, weaker.
Market
The Emma Bridgewater Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emma Bridgewater Kettle 27K times last year and spent an estimated £0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- November2.1× the quietest month
- Top search term
- emma bridgewater kettle21K searches a year
02 · Price
A sale here is worth £41.05.
Listings sell for £41.05 on average, from £21.49 to £58.49. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £41.05 that is £0 to £4K a year per listing.
- Average price
- £41.05inside the $15 to $100 sweet spot
- Price range
- £21.49–£58.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #268 within Small Kitchen Appliances. It carries 1,075 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 19.2%
- Average rank
- #268in Small Kitchen Appliances
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,075per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Emma Bridgewater Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cath Kidston Bees Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £58.49
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Emma Bridgewater by Russell Hobbs Toaster - 2 Slice in Toast & Marmalade Design - 23538
- Price
- £36.25
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 7y ago

Hazel Quinn X Eduardo Recife Retro Electric Kettle 1.7L - Floral
- Price
- £48.78
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Russell Hobbs Emma Bridgewater Toaster Polka Dot 2 Slice Toaster
- Price
- £41.39
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 7y ago

Russell Hobbs Electric Kettle (1.7L Rapid Boil function Perfect Pour Spout Stainless Steel accents Retro design Removable washable filter Water temperature & level indicator Cream) Retro 21672
- Price
- £47.40
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8y ago
Trending
90-day click momentum
UPware Enamel on Steel Whistling Tea Kettle Stovetop Teakettle (2.4 Quart Bee Hive)
- Price
- £47.06
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 5y ago

Morphy Richards Venture Cream Pyramid Kettle - 1.5L - 3kW - Rapid Boil - 100132
- Price
- £39.92
- Rating
- 4.3/5
- Reviews
- 1,346
- Age
- 4y ago

Russell Hobbs Electric Kettle (1.7L Rapid Boil function Perfect Pour Spout Stainless Steel accents Retro design Removable washable filter Water temperature & level indicator Cream) Retro 21672
- Price
- £47.40
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8y ago

Tower Cavaletto 1.7 Litre Pyramid Kettle with Rapid Boil Detachable Filter Stainless Steel 3000W Marshmallow Pink and Rose Gold T10044PNK
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago

Emma Bridgewater by Russell Hobbs Toaster - 2 Slice in Toast & Marmalade Design - 23538
- Price
- £36.25
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 7y ago
Newest
by launch date
Hazel Quinn X Eduardo Recife Retro Electric Kettle 1.7L - Floral
- Price
- £48.78
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Cath Kidston Bees Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £58.49
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

Morphy Richards Venture Cream Pyramid Kettle - 1.5L - 3kW - Rapid Boil - 100132
- Price
- £39.92
- Rating
- 4.3/5
- Reviews
- 1,346
- Age
- 4y ago

UPware Enamel on Steel Whistling Tea Kettle Stovetop Teakettle (2.4 Quart Bee Hive)
- Price
- £47.06
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 5y ago

Tower Cavaletto 1.7 Litre Pyramid Kettle with Rapid Boil Detachable Filter Stainless Steel 3000W Marshmallow Pink and Rose Gold T10044PNK
- Price
- £28.63
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Russell Hobbs44%
- VQ23%
- Hazel Quinn14%
- UP6%
- Tower5%
- Morphy Richards5%
- Open — no brand owns it (1 brand, 4%)
Demand
Emma Bridgewater Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Emma Bridgewater Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emma bridgewater kettle21K/yr
- bee kettle3K/yr
- emma bridgewater kettle and toaster set3K/yr
Reviews and returns
What reviews say buyers love and hate about Emma Bridgewater Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after four uses
Broke after 9 months
two elements have broken already
flimsy, very noisy and paint chips easily
The switch is very flimsy
Flimsy
when we opened it it was white
it just looked dirty kind of pink
no depth of colour at all
after 4 months it wont turn off automatically
Functionality is poor
Looks expensive
not that the price is cheap by any means
Not worth the money
Love
Beautiful design
Loved the design of the kettle
Awesome artwork design
Better than average
Nice traditional looking kettle
Excellent quality
Works well and a good size
it fits in beautifully with my bee themed kitchen
Nice and big and looks perfect in our cottage
Love the colour
While slightly lighter pink than imagined, it is functional and pretty, bought it for my daughter as she loves pink
Lovely looking kettle in pale pink with Rose gold trims
Also bought the matching toaster,beautiful set
Best toaster in so many ways
Best tasty toast ever
Return
3.0% Return rate 50% Fixable by listing
when we opened it it was white
it just looked dirty kind of pink
no depth of colour at all
after 4 months it wont turn off automatically
Functionality is poor
Poor fitting lid
Returned as the lid didn't seem to fit
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma Bridgewater Kettle questions
Answered from the same tracked data.









