Is emma bridgewater kettle profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 9 tracked products. 90-day search growth is -31.1%. Flapen's verdict: Skip it (30/100).

How competitive is the emma bridgewater kettle niche?

7 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in emma bridgewater kettle?

Top complaints mined from reviews: Durability, Strength, Color. The return rate is 3.0%.

When does demand for emma bridgewater kettle peak?

Demand peaks in Jan–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the emma bridgewater kettle niche?

Listings span £21.49–£58.49; the average listing price is £41.05 (sweet spot $15–$100). The average incumbent carries 1,075 reviews — the moat a new listing must climb.

emma bridgewater kettle

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£41.05

avg listing price — sweet spot $15–$100

Price range

Incredible£21.49–£58.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,075.11

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 5% kills the launch gate

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£0

£0/yr · 27K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, emma bridgewater kettle is a £0/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 30/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

emma bridgewater kettle market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £4K–£10K; units × avg price
Conversion rate: 0.0%
Avg BSR: #268
Page quality: 0%
Prime: 78%
Sponsored: 56%
Out of stock: 19.2%
Avg brand age: 52 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Russell Hobbs44%
VQ23%
Hazel Quinn14%
UP6%
Tower5%
Morphy Richards5%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -31.1% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top emma bridgewater kettle search terms

emma bridgewater kettle21K/yr -34.1%0.1% conv.
bee kettle3K/yr -25.8%0.7% conv.
emma bridgewater kettle and toaster set3K/yr -16.8%0.4% conv.

All search terms

Top emma bridgewater kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cath Kidston Bees Kettles Electric Fast Boil Quiet Electric Kettle

VQ£58.494.0★38 rev

Emma Bridgewater by Russell Hobbs Toaster - 2 Slice in Toast & Marmalade Design - 23538

Russell Hobbs£36.254.2★103 rev

Hazel Quinn X Eduardo Recife Retro Electric Kettle 1.7L - Floral

Hazel Quinn£48.784.2★142 rev

Russell Hobbs Emma Bridgewater Toaster Polka Dot 2 Slice Toaster

Russell Hobbs£41.394.3★220 rev

Russell Hobbs Electric Kettle (1.7L Rapid Boil function Perfect Pour Spout Stainless Steel accents Retro design Removable washable filter Water temperature & level indicator Cream) Retro 21672

Russell Hobbs£47.404.6★119 rev

Newest

by launch date

Hazel Quinn X Eduardo Recife Retro Electric Kettle 1.7L - Floral

Hazel Quinn£48.78142 rev

1y ago

Cath Kidston Bees Kettles Electric Fast Boil Quiet Electric Kettle

VQ£58.4938 rev

1y ago

Morphy Richards Venture Cream Pyramid Kettle - 1.5L - 3kW - Rapid Boil - 100132

Morphy Richards£39.921,346 rev

4y ago

UPware Enamel on Steel Whistling Tea Kettle Stovetop Teakettle (2.4 Quart Bee Hive)

UP£47.06488 rev

5y ago

Tower Cavaletto 1.7 Litre Pyramid Kettle with Rapid Boil Detachable Filter Stainless Steel 3000W Marshmallow Pink and Rose Gold T10044PNK

Tower£28.636,841 rev

6y ago

What buyers say about emma bridgewater kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall19%

“Beautiful design”

Quality-Overall17%

“Better than average”

Size-Overall9%

“Works well and a good size”

Color7%

“Love the colour”

Toasting7%

“Also bought the matching toaster,beautiful set”

Value For Money6%

“Great looking kettle for the money”

Advertised Vs Actual Product5%

“As described”

Temperature Retention5%

“I like my tea brewed with the hottest possible”

Ease Of Use2%

“Very easy to use”

Strength2%

“Feels nice and sturdy”

What buyers complain about

Durability16%

“Broken after four uses”

Strength9%

“flimsy, very noisy and paint chips easily”

Color8%

“when we opened it it was white”

Functionality-Overall7%

“after 4 months it wont turn off automatically”

Value For Money5%

“Looks expensive”

Quality-Overall4%

“it in tinnie and cheapy made”

Water Resistance3%

“Water shoots out when you try to pour”

Filtration3%

“I couldnt find its spare filter as its filter is damaged very soon”

Size-Overall3%

“Poor fitting lid”

Toasting3%

“Have the same problem with the toaster bought them as pair”

Top return reasons

Color31%

Leak-Proof13%

Functionality-Overall8%

Product Condition4%

Size-Overall4%

Heating4%

Advertised Vs Actual Product3%

Quality-Overall3%