Skip to content

Emma Bridgewater Kettle

Fail

Shoppers spend only $0 a year here, so Emma Bridgewater Kettle is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£0/yr27K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
81%top-5 click share · 7 brands · 31 sellers

Flapen Score

Emma Bridgewater Kettle against its category

The dotted line is the Home & Garden average. Past it, Emma Bridgewater Kettle is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Bridgewater Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emma Bridgewater Kettle 27K times last year and spent an estimated £0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November2.1× the quietest month
Top search term
emma bridgewater kettle21K searches a year

02 · Price

A sale here is worth £41.05.

Listings sell for £41.05 on average, from £21.49 to £58.49. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £41.05 that is £0 to £4K a year per listing.

Average price
£41.05inside the $15 to $100 sweet spot
Price range
£21.49–£58.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #268 within Small Kitchen Appliances. It carries 1,075 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
19.2%
Average rank
#268in Small Kitchen Appliances
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Emma Bridgewater Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Russell Hobbs44%
  • VQ23%
  • Hazel Quinn14%
  • UP6%
  • Tower5%
  • Morphy Richards5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Emma Bridgewater Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Emma Bridgewater Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emma bridgewater kettle21K/yr
  • bee kettle3K/yr
  • emma bridgewater kettle and toaster set3K/yr

Reviews and returns

What reviews say buyers love and hate about Emma Bridgewater Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.21

Broken after four uses

Broke after 9 months

two elements have broken already

Strength9%−0.10

flimsy, very noisy and paint chips easily

The switch is very flimsy

Flimsy

Color8%−0.03

when we opened it it was white

it just looked dirty kind of pink

no depth of colour at all

Functionality-Overall7%−0.08

after 4 months it wont turn off automatically

Functionality is poor

Value For Money5%+0.30

Looks expensive

not that the price is cheap by any means

Not worth the money

Love

Design-Overall19%+1.15

Beautiful design

Loved the design of the kettle

Awesome artwork design

Quality-Overall17%+1.00

Better than average

Nice traditional looking kettle

Excellent quality

Size-Overall9%+0.57

Works well and a good size

it fits in beautifully with my bee themed kitchen

Nice and big and looks perfect in our cottage

Color7%−0.03

Love the colour

While slightly lighter pink than imagined, it is functional and pretty, bought it for my daughter as she loves pink

Lovely looking kettle in pale pink with Rose gold trims

Toasting7%+0.15

Also bought the matching toaster,beautiful set

Best toaster in so many ways

Best tasty toast ever

Return

3.0% Return rate 50% Fixable by listing

Color31%▄▆▇▆██

when we opened it it was white

it just looked dirty kind of pink

no depth of colour at all

Leak-Proof13%▆▇▆▇█▁
Functionality-Overall8%▄▂█▅▁▁

after 4 months it wont turn off automatically

Functionality is poor

Product Condition4%▃█▁▁▁▁
Size-Overall4%▆▁▁█▅▇

Poor fitting lid

Returned as the lid didn't seem to fit

FAQ

Common Emma Bridgewater Kettle questions

Answered from the same tracked data.