Emma Bridgewater
FailDemand is soft, at -31.4% this quarter, so Emma Bridgewater is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £152K/yr614K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 21%top-5 click share · 11 brands · 43 sellers
Flapen Score
Emma Bridgewater against its category
The dotted line is the Home & Garden average. Past it, Emma Bridgewater is stronger. Inside it, weaker.
Market
The Emma Bridgewater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emma Bridgewater 614K times last year and spent an estimated £152K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 614K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £152Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- emma bridgewater290K searches a year
02 · Price
A sale here is worth £18.37.
Listings sell for £18.37 on average, from £6.20 to £44.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.
- Average price
- £18.37inside the $15 to $100 sweet spot
- Price range
- £6.20–£44.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,990 within Food Storage. It carries 80 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 78%
- Out of stock, average day
- 30.1%
- Average rank
- #1,990in Food Storage
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 80per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 1 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Emma Bridgewater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
- Price
- £31.17
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago

Emma Bridgewater - Green House Shaped Tin 120 x 135 x 75mm Matthew Rice
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 4y ago

Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Black Labrador
- Price
- £23.71
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 4y ago

Emma Bridgewater - Crafting Long Deep Rectangular Storage Tin - 240 x 100 x 70mm Pink Steel
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago

Emma Bridgewater - Deep Polka Dot Storage Box
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 12y ago
Trending
90-day click momentum
Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Emma Bridgewater Set of 2 Mugs Large Mug 1/2 Pint Stoneware Ceramic Coffee Cup Stoneware Mug Cappuccino Latte Coffee - Beautiful Mugs Birthday Gift - Coffee Mug Roses
- Price
- £44.28
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago

Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Blue Iris
- Price
- £21.95
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 6y ago

Emma Bridgewater Flowers Tulips 1/2 Pint Mug
- Price
- £23.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 4y ago

Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
- Price
- £31.17
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago
Newest
by launch date
Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Emma Bridgewater Blackberry Design Metal Biscuit Barrel 20.5 x 17 cm Blackberry and Cream Kitchen Storage Container with Decorative Hand-drawn Berry Pattern
- Price
- £17.86
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Emma Bridgewater Toast & Marmalade Cracker Storage Tin Black and Cream Metal Container 24 x 8.2 x 10.2 cm
- Price
- £10.10
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 8mo ago

Emma Bridgewater Colour Palette Storage Tin Multicoloured Polka Dot Design 19.5 x 7.5 x 15.5 cm Metal Vintage Style Rectangular for Kitchen Storage and Home Organisation
- Price
- £10.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

MIATTCLD Coffee Mug Set 2 Pieces 380ml Porcelain Cups for Latte Tea Milk Cappuccino Hot Chocolate | Hot Drinks Mugs for Home Kitchen Office (C)
- Price
- £17.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
3%
- Emma Bridgewater70%
- Elite tins18%
- Longhuateng4%
- Elite Gift Boxes2%
- MIATTCLD1%
- SEATZONE1%
- Open — no brand owns it (5 brands, 3%)
Demand
Emma Bridgewater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.4×
Search terms
Top Emma Bridgewater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emma bridgewater290K/yr
- emma bridgewater mugs214K/yr
- emma bridgewater tins37K/yr
- emma bridgewater mug29K/yr
- emma bridgewater biscuit tin16K/yr
- emma bridgewater tin17K/yr
- emma bridgewater-5K/yr
- emma bridgewater sale6K/yr
Reviews and returns
What reviews say buyers love and hate about Emma Bridgewater
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small tray
bit bigger than I wanted
Smaller than looks
Not good value
a little expensive though
I little more than I wanted to pay
A bit cheap and cheerful
Poor quality
it isnt as good quality overall Id say than other Emma Bridgwater mugs we have
It does feel very thin
Very thin, was also packaged in a thin bag and was bent out of shape, the nob on top came off too
Feels a little insignificant- think it could be a bit thicker material
biscuits go really soft and aren't great
Love
Top quality, large mug
Very good quality tin
Good quality
Love the design
Good layout for a family
Love the design of this cup
Good size
Fits a whole pack of Ryvita
The lid fits quite snugly
Lovely wedding gift
Great gift
Great gift idea
Value for money
Great value
Fair price
Return
1.8% Return rate 76% Fixable by listing
Small tray
bit bigger than I wanted
Smaller than looks
spoiled slightly by small scratch marks on lid
Scratched
ie children or oaps may find it difficult first to open
Difficult to get the lid off
Too much effort to send it back
the description clearly says that it contains needles, pins, scissors and thread. It does not so this needs to be changed.
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma Bridgewater questions
Answered from the same tracked data.









