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Emma Bridgewater

Fail

Demand is soft, at -31.4% this quarter, so Emma Bridgewater is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£152K/yr614K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
21%top-5 click share · 11 brands · 43 sellers

Flapen Score

Emma Bridgewater against its category

The dotted line is the Home & Garden average. Past it, Emma Bridgewater is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Bridgewater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emma Bridgewater 614K times last year and spent an estimated £152K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
1.4%
Market size, estimated
£152Ka year
Peak month
December4.4× the quietest month
Top search term
emma bridgewater290K searches a year

02 · Price

A sale here is worth £18.37.

Listings sell for £18.37 on average, from £6.20 to £44.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.

Average price
£18.37inside the $15 to $100 sweet spot
Price range
£6.20–£44.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,990 within Food Storage. It carries 80 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
78%
Out of stock, average day
30.1%
Average rank
#1,990in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
85

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Emma Bridgewater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

3%

  • Emma Bridgewater70%
  • Elite tins18%
  • Longhuateng4%
  • Elite Gift Boxes2%
  • MIATTCLD1%
  • SEATZONE1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Emma Bridgewater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.4×

Search terms

Top Emma Bridgewater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emma bridgewater290K/yr
  • emma bridgewater mugs214K/yr
  • emma bridgewater tins37K/yr
  • emma bridgewater mug29K/yr
  • emma bridgewater biscuit tin16K/yr
  • emma bridgewater tin17K/yr
  • emma bridgewater-5K/yr
  • emma bridgewater sale6K/yr

Reviews and returns

What reviews say buyers love and hate about Emma Bridgewater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.05

Small tray

bit bigger than I wanted

Smaller than looks

Value For Money13%+0.12

Not good value

a little expensive though

I little more than I wanted to pay

Quality-Overall10%+0.48

A bit cheap and cheerful

Poor quality

it isnt as good quality overall Id say than other Emma Bridgwater mugs we have

Thickness4%−0.03

It does feel very thin

Very thin, was also packaged in a thin bag and was bent out of shape, the nob on top came off too

Feels a little insignificant- think it could be a bit thicker material

Hard Feel4%−0.05

biscuits go really soft and aren't great

Love

Quality-Overall25%+0.48

Top quality, large mug

Very good quality tin

Good quality

Design-Overall14%+1.82

Love the design

Good layout for a family

Love the design of this cup

Size-Overall13%−0.05

Good size

Fits a whole pack of Ryvita

The lid fits quite snugly

Gifting Purpose9%+1.30

Lovely wedding gift

Great gift

Great gift idea

Value For Money8%+0.12

Value for money

Great value

Fair price

Return

1.8% Return rate 76% Fixable by listing

Size-Overall62%▇▇█▇█▇

Small tray

bit bigger than I wanted

Smaller than looks

Scratch Resistance5%▃█▇▃▁▁

spoiled slightly by small scratch marks on lid

Scratched

Gifting Purpose4%█▁█▁▁▆
Ease Of Use3%▁▂▃█▁▅

ie children or oaps may find it difficult first to open

Difficult to get the lid off

Too much effort to send it back

Advertised Vs Actual Product3%▁█▂▁▅█

the description clearly says that it contains needles, pins, scissors and thread. It does not so this needs to be changed.

FAQ

Common Emma Bridgewater questions

Answered from the same tracked data.