emma bridgewater
Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible79.66avg incumbent reviews — the moat a new listing must climb
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£18.37avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great£6.20–£44.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£152K£152K/yr · 614K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, emma bridgewater is a £152K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
emma bridgewater market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £110K–£147K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,990
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 28%
- Out of stock
- 30.1%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
3%
- Emma Bridgewater70%
- Elite tins18%
- Longhuateng4%
- Elite Gift Boxes2%
- MIATTCLD1%
- SEATZONE1%
- Open — no brand owns it (5 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.4×
Top emma bridgewater search terms
- emma bridgewater290K/yr
- emma bridgewater mugs214K/yr
- emma bridgewater tins37K/yr
- emma bridgewater mug29K/yr
- emma bridgewater biscuit tin16K/yr
- emma bridgewater tin17K/yr
- emma bridgewater-5K/yr
- emma bridgewater sale6K/yr
Top emma bridgewater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
Elite tins£31.174.5★29 rev
Emma Bridgewater - Green House Shaped Tin 120 x 135 x 75mm Matthew Rice
Emma Bridgewater£8.524.5★200 rev
Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Black Labrador
Emma Bridgewater£23.714.6★175 rev
Emma Bridgewater - Crafting Long Deep Rectangular Storage Tin - 240 x 100 x 70mm Pink Steel
Longhuateng£10.784.6★32 rev
Emma Bridgewater - Deep Polka Dot Storage Box
Emma Bridgewater£10.534.2★150 rev
Newest
by launch date
Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug
Emma Bridgewater£19.520 rev
Emma Bridgewater Blackberry Design Metal Biscuit Barrel 20.5 x 17 cm Blackberry and Cream Kitchen Storage Container with Decorative Hand-drawn Berry Pattern
Emma Bridgewater£17.8615 rev
Emma Bridgewater Toast & Marmalade Cracker Storage Tin Black and Cream Metal Container 24 x 8.2 x 10.2 cm
Emma Bridgewater£10.1028 rev
Emma Bridgewater Colour Palette Storage Tin Multicoloured Polka Dot Design 19.5 x 7.5 x 15.5 cm Metal Vintage Style Rectangular for Kitchen Storage and Home Organisation
Emma Bridgewater£10.472 rev
MIATTCLD Coffee Mug Set 2 Pieces 380ml Porcelain Cups for Latte Tea Milk Cappuccino Hot Chocolate | Hot Drinks Mugs for Home Kitchen Office (C)
MIATTCLD£17.763 rev
Trending
90-day click momentumEmma Bridgewater Rainy Dog Walks 1/2 Pint Mug
Emma Bridgewater£19.520.0★
Emma Bridgewater Set of 2 Mugs Large Mug 1/2 Pint Stoneware Ceramic Coffee Cup Stoneware Mug Cappuccino Latte Coffee - Beautiful Mugs Birthday Gift - Coffee Mug Roses
Emma Bridgewater£44.284.4★
Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Blue Iris
Emma Bridgewater£21.954.1★
Emma Bridgewater Flowers Tulips 1/2 Pint Mug
Emma Bridgewater£23.154.5★
Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
Elite tins£31.174.5★
What buyers say about emma bridgewater
What buyers praise and complain about, mined from review topics.What buyers love
“Top quality, large mug”
“Love the design”
“Good size”
“Lovely wedding gift”
“Value for money”
“Does the job”
“Eminently useful for my needs”
“Lovely colours”
“large enough for plenty of biccies”
“Nice pattern”
What buyers complain about
“Small tray”
“Not good value”
“A bit cheap and cheerful”
“It does feel very thin”
“biscuits go really soft and aren't great”
“spoiled slightly by small scratch marks on lid”
“the description clearly says that it contains needles, pins, scissors and thread. It does not so this needs to be changed.”
“ie children or oaps may find it difficult first to open”
“now the handle has a crack”
“this is really flimsy feeling”
Top return reasons
Common questions
- Is emma bridgewater profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 85 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the emma bridgewater niche?
- 11 brands and 43 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in emma bridgewater?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- When does demand for emma bridgewater peak?
- Demand peaks in Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the emma bridgewater niche?
- Listings span £6.20–£44.28; the average listing price is £18.37 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.