Emma Bridgewater
FailDemand is soft, at -31.4% this quarter, so Emma Bridgewater is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £152K/yr614K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 21%top-5 click share · 11 brands · 43 sellers
Flapen Score
Emma Bridgewater against its category
The dotted line is the Home & Garden average. Past it, Emma Bridgewater is stronger. Inside it, weaker.
Market
The Emma Bridgewater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emma Bridgewater 614K times last year and spent an estimated £152K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 614K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £152Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- emma bridgewater290K searches a year
02 · Price
A sale here is worth £18.37.
Listings sell for £18.37 on average, from £6.20 to £44.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.
- Average price
- £18.37inside the $15 to $100 sweet spot
- Price range
- £6.20–£44.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,990 within Food Storage. It carries 80 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 78%
- Out of stock, average day
- 30.1%
- Average rank
- #1,990in Food Storage
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 80per listing
- Listings tracked
- 85
04 · Newcomers
1 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Emma Bridgewater products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
- Price
- £31.17
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago

Emma Bridgewater - Green House Shaped Tin 120 x 135 x 75mm Matthew Rice
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 4y ago

Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Black Labrador
- Price
- £23.71
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 4y ago

Emma Bridgewater - Crafting Long Deep Rectangular Storage Tin - 240 x 100 x 70mm Pink Steel
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago

Emma Bridgewater - Deep Polka Dot Storage Box
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 12y ago
Trending
estimated 90-day click momentum
Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Emma Bridgewater Set of 2 Mugs Large Mug 1/2 Pint Stoneware Ceramic Coffee Cup Stoneware Mug Cappuccino Latte Coffee - Beautiful Mugs Birthday Gift - Coffee Mug Roses
- Price
- £44.28
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago

Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Blue Iris
- Price
- £21.95
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 6y ago

Emma Bridgewater Flowers Tulips 1/2 Pint Mug
- Price
- £23.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 4y ago

Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm
- Price
- £31.17
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago
Newest
by launch date
Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug
- Price
- £19.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Emma Bridgewater Blackberry Design Metal Biscuit Barrel 20.5 x 17 cm Blackberry and Cream Kitchen Storage Container with Decorative Hand-drawn Berry Pattern
- Price
- £17.86
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Emma Bridgewater Toast & Marmalade Cracker Storage Tin Black and Cream Metal Container 24 x 8.2 x 10.2 cm
- Price
- £10.10
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 8mo ago

Emma Bridgewater Colour Palette Storage Tin Multicoloured Polka Dot Design 19.5 x 7.5 x 15.5 cm Metal Vintage Style Rectangular for Kitchen Storage and Home Organisation
- Price
- £10.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

MIATTCLD Coffee Mug Set 2 Pieces 380ml Porcelain Cups for Latte Tea Milk Cappuccino Hot Chocolate | Hot Drinks Mugs for Home Kitchen Office (C)
- Price
- £17.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
43
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
21%
Top 20: 54%
Open market
3%
- Emma Bridgewater70%
- Elite tins18%
- Longhuateng4%
- Elite Gift Boxes2%
- MIATTCLD1%
- SEATZONE1%
- Open — no brand owns it (5 brands, 3%)
Demand
Emma Bridgewater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.4×
Search terms
Top Emma Bridgewater search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emma bridgewater290K/yr
- emma bridgewater mugs214K/yr
- emma bridgewater tins37K/yr
- emma bridgewater mug29K/yr
- emma bridgewater biscuit tin16K/yr
- emma bridgewater tin17K/yr
- emma bridgewater-5K/yr
- emma bridgewater sale6K/yr
Reviews and returns
What reviews say buyers love and hate about Emma Bridgewater
We read the reviews and the return reasons for every product selling here.
“Small tray”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma Bridgewater questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









