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Emma Bridgewater

Fail

Demand is soft, at -31.4% this quarter, so Emma Bridgewater is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£152K/yr614K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
21%top-5 click share · 11 brands · 43 sellers

Flapen Score

Emma Bridgewater against its category

The dotted line is the Home & Garden average. Past it, Emma Bridgewater is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Bridgewater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emma Bridgewater 614K times last year and spent an estimated £152K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
1.4%
Market size, estimated
£152Ka year
Peak month
December4.4× the quietest month
Top search term
emma bridgewater290K searches a year

02 · Price

A sale here is worth £18.37.

Listings sell for £18.37 on average, from £6.20 to £44.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.

Average price
£18.37inside the $15 to $100 sweet spot
Price range
£6.20–£44.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,990 within Food Storage. It carries 80 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
78%
Out of stock, average day
30.1%
Average rank
#1,990in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
85

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Emma Bridgewater products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

43

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

21%

Top 20: 54%

Open market

3%

  • Emma Bridgewater70%
  • Elite tins18%
  • Longhuateng4%
  • Elite Gift Boxes2%
  • MIATTCLD1%
  • SEATZONE1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Emma Bridgewater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.4×

Search terms

Top Emma Bridgewater search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • emma bridgewater290K/yr
  • emma bridgewater mugs214K/yr
  • emma bridgewater tins37K/yr
  • emma bridgewater mug29K/yr
  • emma bridgewater biscuit tin16K/yr
  • emma bridgewater tin17K/yr
  • emma bridgewater-5K/yr
  • emma bridgewater sale6K/yr

Reviews and returns

What reviews say buyers love and hate about Emma Bridgewater

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Small tray”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Emma Bridgewater questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data