How competitive is the Emma Bridgewater niche on Amazon United Kingdom?

11 brands and 43 sellers compete in Emma Bridgewater on Amazon United Kingdom. The top 5 Emma Bridgewater products take 21% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Emma Bridgewater?

Emma Bridgewater buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.8%.

What does it cost to enter the Emma Bridgewater niche?

Emma Bridgewater sells for £18.37 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.20–£44.28. The average incumbent carries 80 reviews — the moat a new listing must climb.

Emma Bridgewater

soft demand (-31.4% this quarter) — Emma Bridgewater doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51

This niche Category average · 5,777 niches

Is Emma Bridgewater profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Emma Bridgewater is a £152K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Emma Bridgewater: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 1.4% of searches end in a purchase.

£152K

revenue / yr

Units sold / yr8K

Search volume / yr-31.4%614K

Conversion rate1.4%

Avg price£18.37

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers11 · 43

Top-5 product click share21%

Open market4%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 85 products

Top Emma Bridgewater products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Emma Bridgewater Wild Flowers Large Handled Tray 390 (d) x 60mm

Price: £31.17
Rating: 4.5/5
Reviews: 29
Age: 2y ago

Emma Bridgewater - Green House Shaped Tin 120 x 135 x 75mm Matthew Rice

Price: £8.52
Rating: 4.5/5
Reviews: 200
Age: 4y ago

Emma Bridgewater Large Mug 1/2 Pint Ceramic Coffee Mug Large - Stoneware Mug Cappuccino Latte Coffee Tea Cup - Beautiful Mugs Birthday Gift - Coffee Mug Black Labrador

Price: £23.71
Rating: 4.6/5
Reviews: 175
Age: 4y ago

Emma Bridgewater - Crafting Long Deep Rectangular Storage Tin - 240 x 100 x 70mm Pink Steel

Price: £10.78
Rating: 4.6/5
Reviews: 32
Age: 4y ago

Emma Bridgewater - Deep Polka Dot Storage Box

Price: £10.53
Rating: 4.2/5
Reviews: 150
Age: 12y ago

Newest

by launch date

Emma Bridgewater Rainy Dog Walks 1/2 Pint Mug

Price: £19.52
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Emma Bridgewater Blackberry Design Metal Biscuit Barrel 20.5 x 17 cm Blackberry and Cream Kitchen Storage Container with Decorative Hand-drawn Berry Pattern

Price: £17.86
Rating: 4.4/5
Reviews: 15
Age: 8mo ago

Emma Bridgewater Toast & Marmalade Cracker Storage Tin Black and Cream Metal Container 24 x 8.2 x 10.2 cm

Price: £10.10
Rating: 4.8/5
Reviews: 28
Age: 8mo ago

Emma Bridgewater Colour Palette Storage Tin Multicoloured Polka Dot Design 19.5 x 7.5 x 15.5 cm Metal Vintage Style Rectangular for Kitchen Storage and Home Organisation

Price: £10.47
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

MIATTCLD Coffee Mug Set 2 Pieces 380ml Porcelain Cups for Latte Tea Milk Cappuccino Hot Chocolate | Hot Drinks Mugs for Home Kitchen Office (C)

Price: £17.76
Rating: 3.5/5
Reviews: 3
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

Emma Bridgewater70%
Elite tins18%
Longhuateng4%
Elite Gift Boxes2%
MIATTCLD1%
SEATZONE1%
Open — no brand owns it (5 brands, 3%)

Emma Bridgewater demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume614KCVR1.4%Products85Brands11Top 5 Brands96%OOS Rate30.1%Rating4.6★Reviews80Avg BSR#1,990

Peak months: Dec · busiest ÷ quietest = 4.4×

Top Emma Bridgewater search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

emma bridgewater290K/yr -23.5%0.4% conv.
emma bridgewater mugs214K/yr -40.4%0.8% conv.
emma bridgewater tins37K/yr -35.6%2.1% conv.
emma bridgewater mug29K/yr -24.8%0.8% conv.
emma bridgewater biscuit tin16K/yr -32.8%3.4% conv.
emma bridgewater tin17K/yr -42.2%1.8% conv.
emma bridgewater-5K/yr -15.9%0.3% conv.
emma bridgewater sale6K/yr -28.6%0.2% conv.

What reviews say buyers love and hate about Emma Bridgewater

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall25%

“Top quality, large mug”

Design-Overall14%

“Love the design”

Size-Overall13%

“Good size”

Gifting Purpose9%

“Lovely wedding gift”

Value For Money8%

“Value for money”

What buyers complain about

77% of reviews

Size-Overall33%

“Small tray”

Value For Money13%

“Not good value”

Quality-Overall10%

“A bit cheap and cheerful”

Thickness4%

“It does feel very thin”

Hard Feel4%

“biscuits go really soft and aren't great”

Emma Bridgewater return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Scratch Resistance

3Gifting Purpose

4Ease Of Use

5Advertised Vs Actual Product

Common Emma Bridgewater questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Emma Bridgewater 47/100 on Amazon United Kingdom — Skip it. The niche generates £152K/yr across 85 tracked products. 1 of 26 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.