Skip to content

Embroidery Threads

Fail

Prices span $3.07–$16.58, mostly outside the sweet spot, so Embroidery Threads is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£206K/yr418K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
67%top-5 click share · 13 brands · 22 sellers

Flapen Score

Embroidery Threads against its category

The dotted line is the Home & Garden average. Past it, Embroidery Threads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Threads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Threads 418K times last year and spent an estimated £206K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
7.6%
Market size, estimated
£206Ka year
Peak month
November1.3× the quietest month
Top search term
embroidery threads247K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £3.07 to £16.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £6.45 that is £10K to £13K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£3.07–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #29 within Art & Craft Supplies. It carries 2,108 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#29in Art & Craft Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,108per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Embroidery Threads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

18%

  • AUERVO44%
  • HAUSPROFI15%
  • VynyQoo9%
  • LauCentral6%
  • CUIDAKJ4%
  • benlidoner4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Embroidery Threads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Embroidery Threads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • embroidery threads247K/yr
  • embroidery thread80K/yr
  • embroidery floss21K/yr
  • cross stitch thread21K/yr
  • friendship bracelet thread9K/yr
  • bracelet thread10K/yr
  • friendship bracelet string11K/yr
  • thread for bracelet making7K/yr
  • cotton embroidery thread4K/yr
  • embroidery silks5K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Threads

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
14%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“they should have better quality/hygiene control”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Embroidery Threads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data