Embroidery Threads
prices mostly outside the sweet spot ($3.07–$16.58) — Embroidery Threads doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Embroidery Threads profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Embroidery Threads is a £206K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 42/100.
Embroidery Threads: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.8% over the last 90 days and 7.6% of searches end in a purchase.
£206K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Embroidery Threads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AUERVO Embroidery Threads 50 Skeins Per Pack Embroidery Floss Cross Stitch ThreadsFriendship Bracelets FlossCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 7,863
- Age
- 7y ago
HAUSPROFI Embroidery Threads 150 Colors Cross Stitch Thread Embroidery Kit Perfect for Friendship Bracelets 8m 6-Strand Floss Kit with Needles Fade-Resistant & Tangle-Free Craft Supplies
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 3y ago
Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 7,863
- Age
- 6y ago
VynyQoo 60PCS Embroidery Threads Cross Stitch Threads for Adults & Beginners 52 Colours Embroidery Floss for Embroidery DIY Crafts 8m(6 Strand) Multicolor
- Price
- £4.63
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 8y ago
150 Skeins Embroidery Thread Random Colors Cotton Embroidery Floss Kit Friend Bracelets Making Kits with 12 Pieces Bobbins Organizer for Beginners Adults for Knitting Cross Stitch Project
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 2,990
- Age
- 5y ago
Trending
90-day click momentum
VynyQoo 8m (6 Strand) Embroidery Threads 60PCS 52 Colours Coloured Thread Cross Stitch Thread Ideal for Adults & Beginners Thread Embroidery for Sewing Project DIY Crafts & Embroidery
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8y ago
CABODYALS 12 Skeins 96M Embroidery Floss Cross Stitch Threads 6 Ply Variegated Macaroon Spring Friendship Bracelet String Floss Threads Bulk for Jewelry Making Bracelet Knitting Stitching Craft Supply
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago
Avenfair Embroidery Threads 100 Skeins per Pack Multi Color Embroidery Floss Cross Stitch Threads Friendship Bracelet Thread with Free Needles Floss Bobbins (100 Colors)
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 3,069
- Age
- 5y ago
24 Skeins 6 Strands Multicolor Embroidery Threads Crafts Cross Stitch Threads Friendship Bracelets Embroidery Floss for DIY Crafts Project Sewing Accessories and Supplies
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
100 Colours Embroidery Threads Cross Stitch Thread Embroidery Floss with Needles Rainbow Colour Bracelet Thread for Knitting Embroidery Floss Bobbins Cross Stitch Project
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago
Newest
by launch dateCABODYALS 12 Skeins 96M Embroidery Floss Cross Stitch Threads 6 Ply Variegated Macaroon Spring Friendship Bracelet String Floss Threads Bulk for Jewelry Making Bracelet Knitting Stitching Craft Supply
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago
24 Skeins 6 Strands Multicolor Embroidery Threads Crafts Cross Stitch Threads Friendship Bracelets Embroidery Floss for DIY Crafts Project Sewing Accessories and Supplies
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
benlidoner Embroidery Threads Kit 200 Skeins Cross Stitch Threads Friendship Bracelets Floss 200 Colored Embroidery Floss with Needles Floss Bobbins for Adults Beginners
- Price
- £10.84
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago
100 Colours Embroidery Threads Cross Stitch Thread Embroidery Floss with Needles Rainbow Colour Bracelet Thread for Knitting Embroidery Floss Bobbins Cross Stitch Project
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago
100 Colours Embroidery Threads 5m(6 Strand) Cross Stitch Thread Embroidery Floss Friendship Bracelet String Silk Thread for Bracelet making DIY Crafts
- Price
- £5.69
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- AUERVO44%
- HAUSPROFI15%
- VynyQoo9%
- LauCentral6%
- CUIDAKJ4%
- benlidoner4%
- Open — no brand owns it (7 brands, 18%)
Embroidery Threads demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Embroidery Threads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- embroidery threads247K/yr
- embroidery thread80K/yr
- embroidery floss21K/yr
- cross stitch thread21K/yr
- friendship bracelet thread9K/yr
- bracelet thread10K/yr
- friendship bracelet string11K/yr
- thread for bracelet making7K/yr
- cotton embroidery thread4K/yr
- embroidery silks5K/yr
What reviews say buyers love and hate about Embroidery Threads
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Colours are bright”
“Good quality”
“Great value for money”
“Does the job”
“Good value for those starting embroidery”
What buyers complain about
63% of reviews“they should have better quality/hygiene control”
“I had to keep pulling the strands together to stop it knotting & looping”
“The colours were not accurate to the image on the listing”
“tips scratchy”
“the needle eye is too small to use them”
Embroidery Threads return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Embroidery Threads questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
