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Embroidery Thread Organiser

Fail

Shoppers spend only $48K a year here, so Embroidery Thread Organiser is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£48K/yr104K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
55%top-5 click share · 23 brands · 47 sellers

Flapen Score

Embroidery Thread Organiser against its category

The dotted line is the Home & Garden average. Past it, Embroidery Thread Organiser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Thread Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Thread Organiser 104K times last year and spent an estimated £48K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
5.5%
Market size, estimated
£48Ka year
Peak month
January1.8× the quietest month
Top search term
embroidery thread organiser30K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £4.03 to £19.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.31 that is £831 to £2K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£4.03–£19.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£831–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #84 within Art & Craft Supplies. It carries 791 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#84in Art & Craft Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
791per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Embroidery Thread Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

47

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

55%

Top 20: 93%

Open market

42%

  • Epesl26%
  • Hemline12%
  • DMC10%
  • Opopark4%
  • SANTUO4%
  • NEW NOAM4%

Demand

Embroidery Thread Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Embroidery Thread Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery thread organiser30K/yr
  • thread organiser14K/yr
  • embroidery thread storage11K/yr
  • cross stitch thread organiser11K/yr
  • thread storage11K/yr
  • embroidery floss organiser6K/yr
  • thread storage box5K/yr
  • embroidery thread storage box7K/yr
  • thread box4K/yr
  • embroidery thread holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Thread Organiser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.12

it is small

The box is too small

Too big

Strength19%−0.12

Little flimsy

flimsy

The plastic feels quite flimsy

Quality-Overall12%−0.06

Awful quality

the overall build quality isnt as sturdy as expected

Not the best

Value For Money10%+0.54

its expensive for what it is

Not worth the price point

Sometimes a little over priced

Material Quality3%−0.03

Cheap material and arrived and was a lot smaller then expected and not really fit for purpose as once thread is on you can only fit like two in a compartment which isnt very useful so I have returned

cheap plastic

It ok, I find the plastic a bit not the best quality

Love

Ease Of Use16%+0.83

Very easy to use

easy to access

Easy to open and close, seems sturdy

Value For Money15%+0.54

Good affordable option

Good value for money

Good price

Storage Capacity11%+1.09

I am happy overall with these storage containers

Very useful storage boxes

plenty of storage room

Size-Overall9%−0.12

Good size

fit for purpose

it suits me fine

Strength8%−0.12

Sturdy and Brilliant

The plastic is sturdy too which is great

Strong

Return

1.2% Return rate 67% Fixable by listing

Size-Overall56%▆▇▇▅█▆

it is small

The box is too small

Too big

Defective Material/Parts12%▃▂▃▃▄█
Strength6%▄██▅▅▁

Little flimsy

flimsy

The plastic feels quite flimsy

Quality-Overall3%▁▃█▁▁▁

Awful quality

the overall build quality isnt as sturdy as expected

Not the best

Mechanism Issues3%█▂▂▁▃▁

FAQ

Common Embroidery Thread Organiser questions

Answered from the same tracked data.