embroidery thread organiser
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good790.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.03–£19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, embroidery thread organiser is a £48K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
embroidery thread organiser market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £42K–£50K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 1.5%
- Avg brand age
- 36 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
47
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
55%
Top 20: 93%
Open market
42%
- Epesl26%
- Hemline12%
- DMC10%
- Opopark4%
- SANTUO4%
- NEW NOAM4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -22.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top embroidery thread organiser search terms
- embroidery thread organiser30K/yr
- thread organiser14K/yr
- embroidery thread storage11K/yr
- cross stitch thread organiser11K/yr
- thread storage11K/yr
- embroidery floss organiser6K/yr
- thread storage box5K/yr
- embroidery thread storage box7K/yr
- thread box4K/yr
- embroidery thread holder4K/yr
Top embroidery thread organiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Embroidery Floss Organizer Cross Stitch Thread Storage Box Tools - Bobbin Winder 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Sewing Jewelry Screw Storage
Epesl£7.474.5★2,933 rev
Hemline M3003/L | Plastic Large Embroidery Floss/Thread Box/Organiser
Hemline£6.814.5★1,501 rev
Sewing-Online 6118/6 Floss/Embroidery Thread Bobbin Storage Box inc 50 Empty Bobbins
DMC£5.304.6★951 rev
Opopark 153 Pcs Embroidery Thread Organiser Set Cross Stitch Accessories Colored Plastic Floss Bobbins Thread Storage Box with Bobbin Winder Floss Number Stickers for DIY Craft Sewing
Opopark£7.364.2★66 rev
SANTUO Floss Organiser for Embroidery Thread 30 Positions Plastic Cross Stitch Accessories Storage Box
SANTUO£5.843.9★7 rev
Newest
by launch date
152 Pcs Embroidery Thread Organiser Set Includes 1 Pc 24-Grid Box 150 Pcs Colored Plastic Floss Bobbins 1 Number Stickers for Craft DIY Sewing Jewelry Screw Storage(Size:152 pcs)
Klomveris£6.841 rev
SANTUO Floss Organiser for Embroidery Thread 30 Positions Plastic Cross Stitch Accessories Storage Box
SANTUO£5.847 rev
VACUBXBY 100 Pcs Plastic Floss Bobbins Embroidery Thread Organiser Cross Stitch Embroidery Cotton Thread for Craft DIY Embroidery Sewing Thread Storage
VACUBXBY£4.0437 rev
10PCS Cross Stitch Thread Organiser Cards Embroidery Floss Holder Needlework Project Card Plastic Sewing Thread Winding Plate Board Card Cross Stitch Supplies Needlework Holder Storage Tool (Mixcolor)
Xinjoduz£5.0715 rev
100Pcs Cross Stitch Accessories Embroidery Thread Organiser Wooden Sewing Tools with 1 Metal Thread Ring Cross Stitch Thread Organiser Embroidery Thread Storage for Craft Projects
PERSENTU£4.149 rev
Trending
90-day click momentum152 Pcs Embroidery Thread Organiser Set Includes 1 Pc 24-Grid Box 150 Pcs Colored Plastic Floss Bobbins 1 Number Stickers for Craft DIY Sewing Jewelry Screw Storage(Size:152 pcs)
Klomveris£6.843.0★
SANTUO Floss Organiser for Embroidery Thread 30 Positions Plastic Cross Stitch Accessories Storage Box
SANTUO£5.843.9★
ArtBin Floss Finder with Dividers10.75 7.375-inch x 1.75-inch Translucent Acrylic Multicoloured 1.65 x 10.65 x 6.9 cm
ArtBin£6.304.5★
10PCS Cross Stitch Thread Organiser Cards Embroidery Floss Holder Needlework Project Card Plastic Sewing Thread Winding Plate Board Card Cross Stitch Supplies Needlework Holder Storage Tool (Mixcolor)
Xinjoduz£5.075.0★
The Quilted Bear 27 Spool Thread Box - Premium Strong & Durable Acrylic Embroidery Thread Organiser/Sewing Storage Box for Maximum 5.5cm Spool 19.5 x 7 x 6cm x 3 Pack
The Quilted Bear£5.724.4★
What buyers say about embroidery thread organiser
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“Good affordable option”
“I am happy overall with these storage containers”
“Good size”
“Sturdy and Brilliant”
“Decent quality”
“Perfect for organising jewellery”
“As described, arrived following day”
“Keeps spools clean and tidy”
“Water gladly keeps water really cold for long time just what I needed”
What buyers complain about
“it is small”
“Little flimsy”
“Awful quality”
“its expensive for what it is”
“Cheap material and arrived and was a lot smaller then expected and not really fit for purpose as once thread is on you can only fit like two in a compartment which isnt very useful so I have returned”
“Im not sure how well theyll hold up long term if used a lot”
“Doesnt secure end - annoying”
“The bobbins are very thin plastic”
“The assembly was actually more difficult than it seemed”
“Difficult to close lid”
Top return reasons
Common questions
- Is embroidery thread organiser profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the embroidery thread organiser niche?
- 23 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in embroidery thread organiser?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.
- When does demand for embroidery thread organiser peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the embroidery thread organiser niche?
- Listings span £4.03–£19.64; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.