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Embroidery Thread Organiser

Fail

Shoppers spend an estimated $48K a year here, so Embroidery Thread Organiser is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£48K/yr104K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
55%top-5 click share · 23 brands · 47 sellers

Flapen Score

Embroidery Thread Organiser against its category

The dotted line is the Home & Garden average. Past it, Embroidery Thread Organiser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Thread Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Thread Organiser 104K times last year and spent an estimated £48K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
5.5%
Market size, estimated
£48Ka year
Peak month
January1.8× the quietest month
Top search term
embroidery thread organiser30K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £4.03 to £19.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.31 that is £831 to £2K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£4.03–£19.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£831–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #84 within Art & Craft Supplies. It carries 791 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#84in Art & Craft Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
791per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Embroidery Thread Organiser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

47

Est. top-5 brand share

55%

Top 20: 93%

Est. top-5 click share

55%

Top 20: 93%

Open market

42%

  • Epesl26%
  • Hemline12%
  • DMC10%
  • Opopark4%
  • SANTUO4%
  • NEW NOAM4%

Demand

Embroidery Thread Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Embroidery Thread Organiser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • embroidery thread organiser30K/yr
  • thread organiser14K/yr
  • embroidery thread storage11K/yr
  • cross stitch thread organiser11K/yr
  • thread storage11K/yr
  • embroidery floss organiser6K/yr
  • thread storage box5K/yr
  • embroidery thread storage box7K/yr
  • thread box4K/yr
  • embroidery thread holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Thread Organiser

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Size-Overall”
1.2%of orders come back
“it is small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Embroidery Thread Organiser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data