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Embroidery Thread Organiser

a small market ($48K/yr) — Embroidery Thread Organiser doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

Market size 12Growth 14Conversion 63Competition 50Returns 91Price range 30Avg price 23Brand share 80Review moat 68Quality gap 68
This niche Category average · 5,777 niches

Is Embroidery Thread Organiser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Embroidery Thread Organiser is a £48K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Embroidery Thread Organiser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.1% over the last 90 days and 5.5% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr6K
Search volume / yr-22.1%104K
Conversion rate5.5%
Avg price£8.31

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers23 · 47
Top-5 product click share55%
Open market45%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement71%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews791

Top Embroidery Thread Organiser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

47

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

55%

Top 20: 93%

Open market

42%

  • Epesl26%
  • Hemline12%
  • DMC10%
  • Opopark4%
  • SANTUO4%
  • NEW NOAM4%

Embroidery Thread Organiser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR5.5%Products24Brands23Top 5 Brands55%OOS Rate1.5%Rating4.3★Reviews791Avg BSR#84
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Embroidery Thread Organiser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • embroidery thread organiser30K/yr
  • thread organiser14K/yr
  • embroidery thread storage11K/yr
  • cross stitch thread organiser11K/yr
  • thread storage11K/yr
  • embroidery floss organiser6K/yr
  • thread storage box5K/yr
  • embroidery thread storage box7K/yr
  • thread box4K/yr
  • embroidery thread holder4K/yr

What reviews say buyers love and hate about Embroidery Thread Organiser

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Ease Of Use16%

Very easy to use

Value For Money15%

Good affordable option

Storage Capacity11%

I am happy overall with these storage containers

Size-Overall9%

Good size

Strength8%

Sturdy and Brilliant

What buyers complain about

81% of reviews
Size-Overall24%

it is small

Strength19%

Little flimsy

Quality-Overall12%

Awful quality

Value For Money10%

its expensive for what it is

Material Quality3%

Cheap material and arrived and was a lot smaller then expected and not really fit for purpose as once thread is on you can only fit like two in a compartment which isnt very useful so I have returned

Embroidery Thread Organiser return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Defective Material/Parts
12%
3Strength
6%
4Quality-Overall
3%
5Mechanism Issues
3%

Common Embroidery Thread Organiser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Embroidery Thread Organiser 48/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -22.1% over the last 90 days.
Search demand for Embroidery Thread Organiser on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.8× the quietest.