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Embroidery Stitch Book

Maybe

The products selling today average only 3.5★. But demand is soft, at -52.7% this quarter, so Embroidery Stitch Book is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£126K/yr268K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
50%top-5 click share · 27 brands · 30 sellers

Flapen Score

Embroidery Stitch Book against its category

The dotted line is the Home & Garden average. Past it, Embroidery Stitch Book is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Stitch Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Stitch Book 268K times last year and spent an estimated £126K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
4.5%
Market size, estimated
£126Ka year
Top search term
embroidery stitch book148K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £5.81 to £16.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.40 that is £3K to £5K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£5.81–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #658 within Needlework. It carries 13 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#658in Needlework
Average rating
3.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
13per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Embroidery Stitch Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

30

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

50%

Top 20: 90%

Open market

44%

  • Dazhqp18%
  • Whaikin14%
  • Hlayshing7%
  • Zoruam6%
  • LEEWENYAN6%
  • EVOCKAY6%

Demand

Embroidery Stitch Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 9.0× · 8 of 12 months tracked

Search terms

Top Embroidery Stitch Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery stitch book148K/yr
  • embroidery book48K/yr
  • embroidery books29K/yr
  • embroidery stitch book for moms and kids3K/yr
  • embroidery books for beginners9K/yr
  • embroidery stitch book kit14K/yr
  • embroidery sampler book8K/yr
  • sampler book of embroidery stitches3K/yr
  • stitch book embroidery6K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Stitch Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting21%−0.57

The instructions are extremely limited

Found the Instructions difficult to understand

No instructions

Quality-Overall14%−0.19

It was of very low quality

Really poor quality toolkit

Poor quality

Size-Overall13%−0.25

Wasnt the size I expected

Too small

Its a very small book

Stitch/Finish/Polish8%+0.55

some complicated stitches

The stitch practice book is poorly put together

the stitch book was just a load of tat

Print Quality8%−0.21

the print alignment is awful some pages are straight

a badly printed swatch book

Poor quality print

Love

Stitch/Finish/Polish18%+0.55

Premium Fabric, Smooth Stitching

It includes a nice variety of stitches

I think this is a pretty comprehensive stitch guide

Quality-Overall11%−0.19

Great quality

This set is pretty good overall

colorful threads are of great quality to complete each section

Gifting Purpose11%+1.30

Ideal gift

Great gift

Great for birthdays or just a little treat

Value For Money10%+0.91

good value for money

Excellent price

excellent value for money

Advertised Vs Actual Product7%+0.27

is as advertised

As described

Advertisement looks better than product

Return

1.2% Return rate 45% Fixable by listing

Size-Overall31%▆▆▇█▇█

Wasnt the size I expected

Too small

Its a very small book

Quality-Overall15%▄▃▅▄▂█

It was of very low quality

Really poor quality toolkit

Poor quality

Instructions/User Manual/Troubleshooting15%█▅▅▄▆▆

The instructions are extremely limited

Found the Instructions difficult to understand

No instructions

Advertised Vs Actual Product12%▂▄▆▆█▁

Not as advertised

the size is misleading

Disappointed, not like the picture

Stitch/Finish/Polish8%▃█▂▆▃▁

some complicated stitches

The stitch practice book is poorly put together

the stitch book was just a load of tat

FAQ

Common Embroidery Stitch Book questions

Answered from the same tracked data.