embroidery stitch book
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-52.7% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible13.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Market size
Okay£126K£126K/yr · 268K searches
Price range
Bad£5.81–£16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, embroidery stitch book is a £126K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
embroidery stitch book market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £83K–£104K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #658
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.5%
- Avg brand age
- 11 months
- Avg seller age
- 295 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
30
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
50%
Top 20: 90%
Open market
44%
- Dazhqp18%
- Whaikin14%
- Hlayshing7%
- Zoruam6%
- LEEWENYAN6%
- EVOCKAY6%
Demand
Weekly Amazon search volume, last 33 weeks — -52.7% search growth over the last 90 days.Top embroidery stitch book search terms
- embroidery stitch book148K/yr
- embroidery book48K/yr
- embroidery books29K/yr
- embroidery stitch book for moms and kids3K/yr
- embroidery books for beginners9K/yr
- embroidery stitch book kit14K/yr
- embroidery sampler book8K/yr
- sampler book of embroidery stitches3K/yr
- stitch book embroidery6K/yr
Top embroidery stitch book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dazhqp 2026 New Embroidery Stitch Book Kit for Adults Beginners Cross Stitch Kit with Step-by-Step Guide and Video Pre-Printed Patterns Threads and Needles Portable Crafts Gift for Adults
Dazhqp£11.704.6★14 rev
Whaikin Embroidery Stitch Book for Beginners 2026 New Embroidery Books Embroidery Kit with Sewing Tools DIY High-Density Linen Set for Craft Lovers & Enthusiasts
Whaikin£10.924.1★13 rev
2026 Embroidery Stitch Book Kit DIY Sewing Knit Book with Needle Thread Tool Compact Portable for Home Travel Use Mini Sewing Kit Perfect Craft Gift for Beginners Adults Embroidery Enthusiasts
Hlayshing£9.373.5★39 rev
Zoruam Embroidery Stitches Book High Density Linen Embroidery Books Stitch Creative DIY with Embroidery Guide Formed Books Embroidery for Beginners & Enthusiasts
Zoruam£10.843.4★71 rev
Embroidery Stitch Book Kit 2026 New Embroidery Books DIY Embroiderer Kit with Embroiderer Guide Calm Stitch Embroidered Book Perfect for Craft Lovers (86 Stitches)
LEEWENYAN£13.413.9★40 rev
Newest
by launch date
Pipihome Embroidery Stitch Book Embroidery Kit for Beginners with Sewing Kit Portable Embroidery Book Creative Craft Kits for Craft Enthusiasts
Pipihome£9.343 rev
MXZWOC Embroidery Stitch Book Kits 2026 New Embroidery Books DIY Embroiderer Kit with Embroiderer Guide Calm Stitch Embroidered Book Perfect for Craft Lovers
MXZWOC£10.402 rev
2026 Upgrade Embroidery Book Set for Beginners Portable DIY Embroidery Kit with Linen 99-Piece Complete Needle & Thread Set Step-by-Step Video Instructions Craft Gift for Adults
Mncpwrk£12.727 rev
xinrongda Embroidery Stitch Books Embroidery Book for Beginners Portable Embroiderys Sampler Book with Needle Thread Tool DIY Sewing Books of Stitches for Beginners and Enthusiast
xinrongda£9.806 rev
VinBee 2026 New Embroidery Stitch Book Kit Beginners Embroidery Book with Sewing Cross Stitch Kit DIY Portable Embroidery Set with Needle Thread Tool Creative Craft Gift for Adults and Enthusiasts
VinBee£12.839 rev
Trending
90-day click momentumMXZWOC Embroidery Stitch Book Kits 2026 New Embroidery Books DIY Embroiderer Kit with Embroiderer Guide Calm Stitch Embroidered Book Perfect for Craft Lovers
MXZWOC£10.403.5★
Pipihome Embroidery Stitch Book Embroidery Kit for Beginners with Sewing Kit Portable Embroidery Book Creative Craft Kits for Craft Enthusiasts
Pipihome£9.342.0★
Bukbas Embroidery Stitch Book Kit for Adults Beginners Cross Stitch Kit DIY Sewing Knit Book with Embroiderer Guide Embroidery Kit with Sewing Tools Portable Crafts Gift for Adults
Bukbas£10.573.0★
Whaikin Embroidery Stitch Book for Beginners 2026 New Embroidery Books Embroidery Kit with Sewing Tools DIY High-Density Linen Set for Craft Lovers & Enthusiasts
Whaikin£10.924.1★
Embroidery Stitch Book for Beginners Creative Embroidery Book with Needle Threader Tool Embroidery Kit Portable Travel Sewing Kit for Adults DIY Sewing Book Set for Embroidery Enthusiasts
Copbopwn£9.633.2★
What buyers say about embroidery stitch book
What buyers praise and complain about, mined from review topics.What buyers love
“Premium Fabric, Smooth Stitching”
“Great quality”
“Ideal gift”
“good value for money”
“is as advertised”
“Clear instructions”
“has been genuinely pleased with how accessible it is”
“The text on the pages is very clear”
“The book style design keeps it all neatly together”
“There is a good collection of colours”
What buyers complain about
“The instructions are extremely limited”
“It was of very low quality”
“Wasnt the size I expected”
“some complicated stitches”
“the print alignment is awful some pages are straight”
“Not as advertised”
“Very expensive for what it is”
“quite roughly put together”
“would be fiddly to use”
“so not thick enough to use”
Top return reasons
Common questions
- Is embroidery stitch book profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 28 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the embroidery stitch book niche?
- 27 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in embroidery stitch book?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Size-Overall. The return rate is 1.2%.
- What does it cost to enter the embroidery stitch book niche?
- Listings span £5.81–£16.39; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.