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Embroidery Stabilizer

Fail

The top 5 brands take 100% of clicks, so Embroidery Stabilizer is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£37K/yr37K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
72%top-5 click share · 5 brands · 8 sellers

Flapen Score

Embroidery Stabilizer against its category

The dotted line is the Home & Garden average. Past it, Embroidery Stabilizer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Stabilizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Stabilizer 37K times last year and spent an estimated £37K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
10.0%
Market size, estimated
£37Ka year
Peak month
November1.4× the quietest month
Top search term
embroidery stabilizer13K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £4.18 to £19.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.89 that is £989 to £2K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£4.18–£19.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£989–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #30 within Sewing. It carries 2,703 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#30in Sewing
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,703per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Embroidery Stabilizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • New brothread83%
  • DBOO8%
  • Siumir5%
  • Oavie2%
  • The Bead Shop2%

Demand

Embroidery Stabilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Embroidery Stabilizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery stabilizer13K/yr
  • water soluble embroidery stabilizer10K/yr
  • tear away stabilizer embroidery6K/yr
  • wash away stabiliser for embroidery5K/yr
  • water soluble stabilizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Stabilizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish20%−0.05

it pulled my stitches loose when I tried to do so

Strength20%−0.06

Very thin and flimsy

Flimsy

Adhesion/Stickiness15%−0.03

Leaves a horrible sticky residue and outline

I did notice it left a sticky residue when it dried

Ease Of Cleaning10%−0.02

it's been an absolute nightmare to wash off

Instructions/User Manual/Troubleshooting10%+0.09

No instructions

Love

Quality-Overall33%+2.05

good quality. Not a hard stabiliser

no complaints

Excellent product

Efficiency8%+0.57

it works well

Works really well for the purpose

Works well

Ease Of Use7%+0.11

Easy to use

Makes Embroidery much easier

still easy to cut and handle

Size-Overall7%+0.27

Its decently sized

Right size for the hoop

Fit for Purpose

Value For Money6%+0.47

Good price for the pack

Excellent value

Good value

Return

0.4% Return rate 7% Fixable by listing

Adhesion/Stickiness30%▆▆▅█▂▅

Leaves a horrible sticky residue and outline

I did notice it left a sticky residue when it dried

Quality-Overall12%▁▁▁██▁
Compatibility-Overall10%▁▁█▁▁▁
Material Quality8%▁▁▁▁▃█
Functionality-Overall8%█▁▁▁▃▆

FAQ

Common Embroidery Stabilizer questions

Answered from the same tracked data.