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Embroidery Scissors

Fail

Prices span $3.00–$12.96, mostly outside the sweet spot, so Embroidery Scissors is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£82K/yr169K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
40%top-5 click share · 24 brands · 48 sellers

Flapen Score

Embroidery Scissors against its category

The dotted line is the Home & Garden average. Past it, Embroidery Scissors is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Scissors 169K times last year and spent an estimated £82K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
8.3%
Market size, estimated
£82Ka year
Peak month
January1.6× the quietest month
Top search term
embroidery scissors96K searches a year

02 · Price

A sale here is worth £5.84.

Listings sell for £5.84 on average, from £3.00 to £12.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.84 that is £1K to £3K a year per listing.

Average price
£5.84under the $15 to $100 sweet spot
Price range
£3.00–£12.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #91 within Art & Craft Supplies. It carries 1,124 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#91in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Embroidery Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

40%

Top 20: 84%

Open market

42%

  • FENGRUI15%
  • SwirlColor13%
  • Asdirne9%
  • Fiskars8%
  • HALO FORGE7%
  • Beaditive7%

Demand

Embroidery Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Embroidery Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery scissors96K/yr
  • crochet scissors14K/yr
  • small sewing scissors7K/yr
  • embroidery scissors small sharp7K/yr
  • sewing scissors small7K/yr
  • small craft scissors5K/yr
  • needlework scissors5K/yr
  • cross stitch scissors5K/yr
  • sewing scissors small sharp4K/yr
  • yarn scissors4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Scissors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.01

These are small

A little tiny for my sewer fingers

Lovely Sharon scissors just hard to see as they're small and black

Sharpness18%−0.06

They were not sharp to the tip

Small sharp scissors

Not sharp

Quality-Overall12%−0.02

Crap item

Quite cheaply made

they are no good

Durability9%−0.06

Blades coming loose after only a few weeks of light use

Broke after 3 uses

Grip7%−0.03

Grip not that good

not a soft silicone which makes hands feel sticky

Love

Value For Money19%+1.00

Great value

Excellent value for money

Good for the price

Quality-Overall18%−0.02

They feel well made

Good quality great value for money handy little set

Excellent product

Sharpness11%−0.06

Super sharp

the blade protector keeps your sharp points safe

Sharp Scissors

Ease Of Use7%+0.83

Easy to use

handy

Honestly they zipped through the wool beautifully it made very easy work

Advertised Vs Actual Product7%+0.81

Exactly what I needed

Does the job

As describe work perfect

Return

0.3% Return rate 60% Fixable by listing

Size-Overall48%▃▆█▄▆█

These are small

A little tiny for my sewer fingers

Lovely Sharon scissors just hard to see as they're small and black

Quality-Overall8%▁▂▁▅█▄

Crap item

Quite cheaply made

they are no good

Material Quality7%▁▅█▄▅▇
Functionality-Overall6%█▁▁▂▂▂

Scissors not working

Durability4%█▆▁▅▁▅

Blades coming loose after only a few weeks of light use

Broke after 3 uses

FAQ

Common Embroidery Scissors questions

Answered from the same tracked data.