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Embroidery Scissors

Fail

Prices span $3.00–$12.96, mostly outside the sweet spot, so Embroidery Scissors is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£82K/yr169K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
40%top-5 click share · 24 brands · 48 sellers

Flapen Score

Embroidery Scissors against its category

The dotted line is the Home & Garden average. Past it, Embroidery Scissors is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Scissors 169K times last year and spent an estimated £82K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
8.3%
Market size, estimated
£82Ka year
Peak month
January1.6× the quietest month
Top search term
embroidery scissors96K searches a year

02 · Price

A sale here is worth £5.84.

Listings sell for £5.84 on average, from £3.00 to £12.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.84 that is £1K to £3K a year per listing.

Average price
£5.84under the $15 to $100 sweet spot
Price range
£3.00–£12.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #91 within Art & Craft Supplies. It carries 1,124 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#91in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Embroidery Scissors products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Est. top-5 brand share

51%

Top 20: 95%

Est. top-5 click share

40%

Top 20: 84%

Open market

42%

  • FENGRUI15%
  • SwirlColor13%
  • Asdirne9%
  • Fiskars8%
  • HALO FORGE7%
  • Beaditive7%

Demand

Embroidery Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Embroidery Scissors search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • embroidery scissors96K/yr
  • crochet scissors14K/yr
  • small sewing scissors7K/yr
  • embroidery scissors small sharp7K/yr
  • sewing scissors small7K/yr
  • small craft scissors5K/yr
  • needlework scissors5K/yr
  • cross stitch scissors5K/yr
  • sewing scissors small sharp4K/yr
  • yarn scissors4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Scissors

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
0.3%of orders come back
“These are small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Embroidery Scissors questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data