embroidery scissors
Skip itPrices mostly outside the sweet spot ($3.00–$12.96) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Review moat
Good1,123.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 169K searches
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.00–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, embroidery scissors is a £82K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
embroidery scissors market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £88K–£117K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.1%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
48
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
40%
Top 20: 84%
Open market
42%
- FENGRUI15%
- SwirlColor13%
- Asdirne9%
- Fiskars8%
- HALO FORGE7%
- Beaditive7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top embroidery scissors search terms
- embroidery scissors96K/yr
- crochet scissors14K/yr
- small sewing scissors7K/yr
- embroidery scissors small sharp7K/yr
- sewing scissors small7K/yr
- small craft scissors5K/yr
- needlework scissors5K/yr
- cross stitch scissors5K/yr
- sewing scissors small sharp4K/yr
- yarn scissors4K/yr
Top embroidery scissors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1PCS Embroidery Scissors Small Craft Stainless Steel Scissors Stainless Steel CraftScissors for Sewing Threading Needlework Handicraft Trimming with Leather Protective Case Blue
FENGRUI£3.464.5★72 rev
HALO FORGE Small Embroidery Scissors: Small Sharp Scissors Little Straight Stainless Steel Pointed Tip Precision Cutting Details Thread Yarn for Quilting Knitting Cross Stitch 3.5 Inch Black
HALO FORGE£4.854.6★1,223 rev
Embroidery Scissors Small Craft Stainless Steel for Sewing Threading Needlework Handicraft Trimming 1pcs with Fake Leather Cover
SwirlColor£4.494.7★1,597 rev
Embroidery Scissors Stainless Steel Craft Scissors for Needlework Thread Cutting Handicrafts with Leather Protective Case
KUOXAN£3.654.6★127 rev
Beaditive High Precision Detail Scissors Set (2-Pc) Sharp Fine Tips | Paper Cutting Scrapbooking Sewing Crafting | Stainless Steel | Protective Cover (Pastel)
Beaditive£10.004.7★7,287 rev
Newest
by launch date
2 Piece Small Embroidery Scissors Set Ultra Sharp Precision Craft Scissors with Wide Comfortable Grip Fits Most Finger Sizes Stainless Steel Blades with Safety Caps for Sewing Quilting Crochet
Risorton£10.1516 rev
Crochet Scissors Vintage Small Sewing Embroidery Scissors Sharp Crafting Threading with Leather Cover Stainless Steel Black Flower Design Shears for Craft Art Work Manual Sewing Handicraft DIY Tool
Xinjoduz£4.9417 rev
Small Embroidery Scissors 3.5 Inch Stainless Steel Precision Scissors Sharp Point for Thread Yarn Cross Stitch Quilting Knitting Compact Durable Black
AFIODA£3.6210 rev
6-Piece Embroidery Scissors Small Sharp Scissors for Sewing and Crochet Gradient Colour Set Precision Cutting Tools for Handcrafts and DIY Projects
YTLSDHF£7.098 rev
1PCS Embroidery Scissors Small Craft Stainless Steel Scissors Stainless Steel CraftScissors for Sewing Threading Needlework Handicraft Trimming with Leather Protective Case Blue
FENGRUI£3.4672 rev
Trending
90-day click momentum
KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 6 Inch
KUONIIY£3.454.6★
2 Pieces Sewing Scissors U-Shaped Scissors Fabric Cutting Small Snips Sewing Plant Trimming Scissors for Sewing DIY Embroidery 4.2 inch(Pink Grey)
JJHXM£3.024.6★
Embroidery Scissors Small Craft Stainless Steel Stork Scissors for Sewing Cross Stitch Needlework Threading with PU Cover - Pink
SwirlColor£4.684.8★
Cosysparks Vintage Colorful Embroidery Scissors Stainless Steel Multicolor 2 Count Ambidextrous 9.1 x 4.7 cm
Cosysparks£5.414.8★
2Pcs HiChange Sewing Snips Thread Cutter Sewing Scissors (2PC Thread Cutter)
HiChange£3.284.3★
What buyers say about embroidery scissors
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“They feel well made”
“Super sharp”
“Easy to use”
“Exactly what I needed”
“Just the right size”
“Beautiful colour”
“Good comfortable grip”
“Quality sewing item”
“Theyre sturdy and easy to grip”
What buyers complain about
“These are small”
“They were not sharp to the tip”
“Crap item”
“Blades coming loose after only a few weeks of light use”
“Grip not that good”
“Scissors not working”
“a little bulky”
“unfortunately these are pink with white polka dots”
“Weak”
“not a soft silicone which makes hands feel sticky”
Top return reasons
Common questions
- Is embroidery scissors profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the embroidery scissors niche?
- 24 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in embroidery scissors?
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.3%.
- When does demand for embroidery scissors peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the embroidery scissors niche?
- Listings span £3.00–£12.96; the average listing price is £5.84 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.