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Embroidery Scissors

prices mostly outside the sweet spot ($3.00–$12.96) — Embroidery Scissors doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 20Growth 13Conversion 80Competition 75Returns 99Price range 0Avg price 16Brand share 84Review moat 59Quality gap 28
This niche Category average · 5,777 niches

Is Embroidery Scissors profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Embroidery Scissors is a £82K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Embroidery Scissors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.2% over the last 90 days and 8.3% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr20K
Search volume / yr-23.2%169K
Conversion rate8.3%
Avg price£5.84

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers24 · 48
Top-5 product click share40%
Open market49%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews1,124

Top Embroidery Scissors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

40%

Top 20: 84%

Open market

42%

  • FENGRUI15%
  • SwirlColor13%
  • Asdirne9%
  • Fiskars8%
  • HALO FORGE7%
  • Beaditive7%

Embroidery Scissors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR8.3%Products34Brands24Top 5 Brands51%OOS Rate5.1%Rating4.6★Reviews1,124Avg BSR#91
5K4KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Top Embroidery Scissors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • embroidery scissors96K/yr
  • crochet scissors14K/yr
  • small sewing scissors7K/yr
  • embroidery scissors small sharp7K/yr
  • sewing scissors small7K/yr
  • small craft scissors5K/yr
  • needlework scissors5K/yr
  • cross stitch scissors5K/yr
  • sewing scissors small sharp4K/yr
  • yarn scissors4K/yr

What reviews say buyers love and hate about Embroidery Scissors

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money19%

Great value

Quality-Overall18%

They feel well made

Sharpness11%

Super sharp

Ease Of Use7%

Easy to use

Advertised Vs Actual Product7%

Exactly what I needed

What buyers complain about

83% of reviews
Size-Overall19%

These are small

Sharpness18%

They were not sharp to the tip

Quality-Overall12%

Crap item

Durability9%

Blades coming loose after only a few weeks of light use

Grip7%

Grip not that good

Embroidery Scissors return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Quality-Overall
8%
3Material Quality
7%
4Functionality-Overall
6%
5Durability
4%

Common Embroidery Scissors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Embroidery Scissors 49/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Search demand for Embroidery Scissors on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 1.6× the quietest.