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Embroidery Needles

Fail

Prices span $2.28–$4.67, mostly outside the sweet spot, so Embroidery Needles is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£45K/yr81K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
63%top-5 click share · 17 brands · 69 sellers

Flapen Score

Embroidery Needles against its category

The dotted line is the Home & Garden average. Past it, Embroidery Needles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Needles 81K times last year and spent an estimated £45K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
16.2%
Market size, estimated
£45Ka year
Peak month
November2.0× the quietest month
Top search term
embroidery needles69K searches a year

02 · Price

A sale here is worth £3.39.

Listings sell for £3.39 on average, from £2.28 to £4.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.39 that is £848 to £2K a year per listing.

Average price
£3.39under the $15 to $100 sweet spot
Price range
£2.28–£4.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£848–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #73 within Sewing. It carries 765 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
12.0%
Average rank
#73in Sewing
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Embroidery Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

69

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

29%

  • Hemline22%
  • Wanheart14%
  • Zeeorymn12%
  • CCLKHY10%
  • Clover7%
  • ZTXPRO7%

Demand

Embroidery Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Embroidery Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness16%−0.10

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Thickness14%−0.08

not for thicker material use

admittedly they are thicker by fractions of a millimetre

All too thick

Size-Overall12%+0.44

Too small

Large Needles

I thought they were going to be too big

Quality-Overall9%+0.96

if you are looking for a quality needle dont buy these - cheap junk

Not as good a quality as they should be

Absolutely rubbish

Durability5%−0.04

Have managed to break a few

3 snapped in a day

Broken needle

Love

Quality-Overall21%+0.96

Excellent quality

Reasonable product

Nice item well made

Size-Overall15%+0.44

A good size

Good range of lengths

Case size is very good

Value For Money14%+1.76

Amazing price

Well worth the money

Good value for money

Advertised Vs Actual Product12%+0.82

just what i needed

Product exactly as advertised

As described

Stitch/Finish/Polish9%+0.42

Great selection of sewing needles

The seam ripper is well made

they were very useful for hand stitching

Return

0.2% Return rate 67% Fixable by listing

Size-Overall64%▅▄█▇▆▄

Too small

Large Needles

I thought they were going to be too big

Thickness10%▁▅▁▁█▂

not for thicker material use

admittedly they are thicker by fractions of a millimetre

All too thick

Sharpness8%▃▁▁▂▁█

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Stitch/Finish/Polish4%▁█▁▁▁▅
Quality-Overall4%▁▇▁▁▁█

if you are looking for a quality needle dont buy these - cheap junk

Not as good a quality as they should be

Absolutely rubbish

FAQ

Common Embroidery Needles questions

Answered from the same tracked data.