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Embroidery Needles

prices mostly outside the sweet spot ($2.28–$4.67) — Embroidery Needles doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51

Market size 11Growth 13Conversion 98Competition 37Returns 99Price range 0Avg price 9Brand share 67Review moat 68Quality gap 47
This niche Category average · 5,777 niches

Is Embroidery Needles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Embroidery Needles is a £45K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Embroidery Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 16.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr13K
Search volume / yr-24.2%81K
Conversion rate16.2%
Avg price£3.39

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers17 · 69
Top-5 product click share63%
Open market35%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews765

Top Embroidery Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

69

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

29%

  • Hemline22%
  • Wanheart14%
  • Zeeorymn12%
  • CCLKHY10%
  • Clover7%
  • ZTXPRO7%

Embroidery Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR16.2%Products21Brands17Top 5 Brands65%OOS Rate12.0%Rating4.5★Reviews765Avg BSR#73
2K2KBlack Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

What reviews say buyers love and hate about Embroidery Needles

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall21%

Excellent quality

Size-Overall15%

A good size

Value For Money14%

Amazing price

Advertised Vs Actual Product12%

just what i needed

Stitch/Finish/Polish9%

Great selection of sewing needles

What buyers complain about

70% of reviews
Sharpness16%

Not sharp

Thickness14%

not for thicker material use

Size-Overall12%

Too small

Quality-Overall9%

if you are looking for a quality needle dont buy these - cheap junk

Durability5%

Have managed to break a few

Embroidery Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Thickness
10%
3Sharpness
8%
4Stitch/Finish/Polish
4%
5Quality-Overall
4%

Common Embroidery Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Embroidery Needles 44/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Embroidery Needles on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.