embroidery needles
Skip itPrices mostly outside the sweet spot ($2.28–$4.67) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Good765.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 81K searches
Avg price
Bad£3.39avg listing price — sweet spot $15–$100
Price range
Bad£2.28–£4.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, embroidery needles is a £45K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
embroidery needles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £34K–£42K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 12.0%
- Avg brand age
- 32 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
69
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
29%
- Hemline22%
- Wanheart14%
- Zeeorymn12%
- CCLKHY10%
- Clover7%
- ZTXPRO7%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -24.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top embroidery needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hemline H280G.510 Gold Eye Embroidery/Crewel Hand Sewing Needles 16 Pk Size 5-10
Hemline£3.174.6★661 rev
Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts
Wanheart£4.094.3★17 rev
Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes
Zeeorymn£3.044.4★111 rev
CCLKHY Stainless Steel Sharp Point 25 Pieces Sewing Needles Large Eye Hand Sewing Knitting Crochet Leather Handbags Wallets Belts Jeans 5 Sizes
CCLKHY£3.394.5★2,102 rev
Clover 235 Gold Eye Embroidery Needles No. 3-9 1
Clover£3.154.7★6,898 rev
Newest
by launch date
57PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 50 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers
KUTKE£3.658 rev
31PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 25 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers
KUTKE£3.1711 rev
Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts
Wanheart£4.0917 rev
Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes
Zeeorymn£3.04111 rev
XYGK Large Eye Sewing Needles 25 Pcs Stainless-Steel Embroidery Needles with a Sandalwood Case 5 Size Sharp Yarn Needles for Hand Sewing Darning Knitting Cross-Stitch and DIY Crafts
XYGK£3.217 rev
Trending
90-day click momentum31PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 25 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers
KUTKE£3.173.9★
57PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 50 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers
KUTKE£3.654.5★
Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes
Zeeorymn£3.044.4★
Wanheart 25Pcs Large Eye Embroidery Needles 5 Size Sewing Needles Easy Threading Yarn Knitting Embroidery-Needles Tapestry Needles Wool Needles for Crochet DIY Crafts
Wanheart£4.094.3★
Axmru 50 Pcs Large Eye Sewing Needles 2.04 in Embroidery Needles Sewing Sharp Needles Stainless Steel Yarn Knitting Needles with Transparent Needle Bottle for Stitching
Axmru£3.314.6★
What buyers say about embroidery needles
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“A good size”
“Amazing price”
“just what i needed”
“Great selection of sewing needles”
“Sturdy too, and easy to get the thread in the eye”
“Easy to use”
“The needles are sharp enough”
“A great wooden pot”
“Great if you small hands like me”
What buyers complain about
“Not sharp”
“not for thicker material use”
“Too small”
“if you are looking for a quality needle dont buy these - cheap junk”
“Have managed to break a few”
“Not what they say they are”
“Not As Strong As I Thought They Would Be”
“that's a lot of bang for your buck”
“though not particularly heavy-duty”
“Seem to be better quality been stainless steel”
Top return reasons
Common questions
- Is embroidery needles profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the embroidery needles niche?
- 17 brands and 69 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in embroidery needles?
- Top complaints mined from reviews: Sharpness, Thickness, Size-Overall. The return rate is 0.2%.
- When does demand for embroidery needles peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the embroidery needles niche?
- Listings span £2.28–£4.67; the average listing price is £3.39 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.