Embroidery Machine
weak search conversion (0.0%) — Embroidery Machine doesn't clear our bar today.
Flapen Score
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Is Embroidery Machine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Embroidery Machine is a £32K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 26/100.
Embroidery Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.9% over the last 90 days and 0.0% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 15 products
Top Embroidery Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brother FS100WT Free Motion Embroidery/Sewing and Quilting Machine
- Price
- £247.48
- Rating
- 4.6/5
- Reviews
- 1,123
- Age
- 11y ago
Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Jaguar 200SQ Computerised Sewing Machine 200 Stitches 9 Buttonholes Includes Large Accessories Bundle
- Price
- £201.35
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 2y ago
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago
Singer SE9185 Combi Sewing & Embroidery Machine - Computerised 150 Built-In Embroidery Designs
- Price
- £642.76
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 2y ago
Trending
90-day click momentum
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Newest
by launch date
Portable Electric Sewing Machine for Beginners Adults and Kids Beginner Sewing Machine Embroidery Machine 38 Stitch Programmes Hand Held Sewing Machine UK Basic Sewing Kit Included
- Price
- £49.74
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago
Brother FS200CE Sewing Machine 200 stitches 2 lettering Wides Table Hard Case
- Price
- £259.49
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Brother59%
- JAGUAR21%
- Singer9%
- MZBDYYF2%
- BUXFMHT2%
- LSyySy2%
- Open — no brand owns it (3 brands, 4%)
Embroidery Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Top Embroidery Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- embroidery machine160K/yr
- brother embroidery machine19K/yr
- embroidery sewing machine8K/yr
- poolin embroidery machine5K/yr
What reviews say buyers love and hate about Embroidery Machine
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Very easy to use”
“the stitch selection is amazing”
“Good value”
“noise level is low”
“Its solid and has all the features I need”
What buyers complain about
76% of reviews“Quite expensive for what it is”
“I Have had issues with the embroidery on this machine since I got it”
“Unfortunately nothings ever really produced consistent results”
“not as easy to use as the bigger ones”
“as the instruction book isn't great”
Embroidery Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
5.3%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Embroidery Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
