embroidery machine
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great142.07avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£409.42avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 194K searches
Price range
Bad£38.67–£1570.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, embroidery machine is a £32K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 26/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
embroidery machine market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £102K–£205K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #662
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 67%
- Out of stock
- 26.0%
- Avg brand age
- 27 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Brother59%
- JAGUAR21%
- Singer9%
- MZBDYYF2%
- BUXFMHT2%
- LSyySy2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -18.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Top embroidery machine search terms
- embroidery machine160K/yr
- brother embroidery machine19K/yr
- embroidery sewing machine8K/yr
- poolin embroidery machine5K/yr
Top embroidery machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brother FS100WT Free Motion Embroidery/Sewing and Quilting Machine
Brother£247.484.6★1,123 rev
Brother Innovis M380D Sewing and Embroidery Machine
Brother£684.694.2★35 rev
Jaguar 200SQ Computerised Sewing Machine 200 Stitches 9 Buttonholes Includes Large Accessories Bundle
JAGUAR£201.354.3★121 rev
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
Brother£436.573.3★182 rev
Singer SE9185 Combi Sewing & Embroidery Machine - Computerised 150 Built-In Embroidery Designs
Singer£642.763.4★10 rev
Newest
by launch date
Portable Electric Sewing Machine for Beginners Adults and Kids Beginner Sewing Machine Embroidery Machine 38 Stitch Programmes Hand Held Sewing Machine UK Basic Sewing Kit Included
Kamanan£49.741 rev
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
YUMILI£38.677 rev
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
LSyySy£617.951 rev
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
BUXFMHT£40.18518 rev
Brother FS200CE Sewing Machine 200 stitches 2 lettering Wides Table Hard Case
Brother£259.4970 rev
Trending
90-day click momentumSewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
BUXFMHT£40.183.8★
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
YUMILI£38.674.2★
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
Brother£436.573.3★
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
LSyySy£617.951.0★
Brother Innovis M380D Sewing and Embroidery Machine
Brother£684.694.2★
What buyers say about embroidery machine
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“the stitch selection is amazing”
“Good value”
“noise level is low”
“Its solid and has all the features I need”
“Lovely versatile machine”
“The machine itself has embroidered flawlessly”
“comes with clear instructions”
“The accessories that came with it are great”
“Super fast machine”
What buyers complain about
“Quite expensive for what it is”
“I Have had issues with the embroidery on this machine since I got it”
“Unfortunately nothings ever really produced consistent results”
“not as easy to use as the bigger ones”
“as the instruction book isn't great”
“The components are fragile and jam easily”
“this is advertised as a machine for free embroidery - feed dogs drop”
“I find it noisy compared to my other Brother machines”
“accessories were not as stated most were missing altogether so appears to be a gimmick offering free accessoriy pack to get sales”
“neither will fit underneath on their own”
Top return reasons
Common questions
- Is embroidery machine profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (26/100).
- How competitive is the embroidery machine niche?
- 9 brands and 41 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in embroidery machine?
- Top complaints mined from reviews: Value For Money, Stitch/Finish/Polish, Functionality-Overall. The return rate is 5.3% — above our launch gate.
- When does demand for embroidery machine peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the embroidery machine niche?
- Listings span £38.67–£1570.57; the average listing price is £409.42 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.