Embroidery Machine
FailBuyers convert on only 0.0% of searches, so Embroidery Machine is a Fail.
- Flapen Score
- 26 / 100Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 5126
- Market size
- £32K/yr194K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 41 sellers
Flapen Score
Embroidery Machine against its category
The dotted line is the Home & Garden average. Past it, Embroidery Machine is stronger. Inside it, weaker.
Market
The Embroidery Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Embroidery Machine 194K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £32Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- embroidery machine160K searches a year
02 · Price
A sale here is worth £409.42.
Listings sell for £409.42 on average, from £38.67 to £1570.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £409.42 that is £0 to £41K a year per listing.
- Average price
- £409.42above the $15 to $100 sweet spot
- Price range
- £38.67–£1570.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£41K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #662 within Art & Craft Supplies. It carries 142 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 80%
- Out of stock, average day
- 26.0%
- Average rank
- #662in Art & Craft Supplies
- Average rating
- 3.81 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 142per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Embroidery Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brother FS100WT Free Motion Embroidery/Sewing and Quilting Machine
- Price
- £247.48
- Rating
- 4.6/5
- Reviews
- 1,123
- Age
- 11y ago
Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Jaguar 200SQ Computerised Sewing Machine 200 Stitches 9 Buttonholes Includes Large Accessories Bundle
- Price
- £201.35
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 2y ago
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago
Singer SE9185 Combi Sewing & Embroidery Machine - Computerised 150 Built-In Embroidery Designs
- Price
- £642.76
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 2y ago
Trending
90-day click momentum
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Newest
by launch date
Portable Electric Sewing Machine for Beginners Adults and Kids Beginner Sewing Machine Embroidery Machine 38 Stitch Programmes Hand Held Sewing Machine UK Basic Sewing Kit Included
- Price
- £49.74
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago
Brother FS200CE Sewing Machine 200 stitches 2 lettering Wides Table Hard Case
- Price
- £259.49
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Brother59%
- JAGUAR21%
- Singer9%
- MZBDYYF2%
- BUXFMHT2%
- LSyySy2%
- Open — no brand owns it (3 brands, 4%)
Demand
Embroidery Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Embroidery Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery machine160K/yr
- brother embroidery machine19K/yr
- embroidery sewing machine8K/yr
- poolin embroidery machine5K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite expensive for what it is
requires a fairly expensive external software to make it worth the asking price
Unusual at this price point
I Have had issues with the embroidery on this machine since I got it
The next day it just wouldnt sew correctly again
Unfortunately nothings ever really produced consistent results
I found this machine does not thread properly
not as easy to use as the bigger ones
Frustrating to use
as the instruction book isn't great
There arent even any instruction manual in the box or available to download
4 stars due to poor instruction book
Love
Very easy to use
The machine is easy to use
so easy to do
the stitch selection is amazing
Excellent choice of stitches
has so many cool stitches
Good value
Value for money
Good value for the money
noise level is low
its quiet
it's silent
Its solid and has all the features I need
It comes with an extension table which is very sturdy
Return
5.3% Return rate 14% Fixable by listing
I Have had issues with the embroidery on this machine since I got it
The next day it just wouldnt sew correctly again
Unfortunately nothings ever really produced consistent results
I found this machine does not thread properly
neither will fit underneath on their own
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Machine questions
Answered from the same tracked data.