Embroidery Machine
FailBuyers convert on only 0.0% of searches, so Embroidery Machine is a Fail.
- Flapen Score
- 26 / 100Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 5126
- Market size
- £32K/yr194K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 41 sellers
Flapen Score
Embroidery Machine against its category
The dotted line is the Home & Garden average. Past it, Embroidery Machine is stronger. Inside it, weaker.
Market
The Embroidery Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Embroidery Machine 194K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £32Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- embroidery machine160K searches a year
02 · Price
A sale here is worth £409.42.
Listings sell for £409.42 on average, from £38.67 to £1570.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £409.42 that is £0 to £41K a year per listing.
- Average price
- £409.42above the $15 to $100 sweet spot
- Price range
- £38.67–£1570.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£41K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #662 within Art & Craft Supplies. It carries 142 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 80%
- Out of stock, average day
- 26.0%
- Average rank
- #662in Art & Craft Supplies
- Average rating
- 3.81 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 142per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Embroidery Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brother FS100WT Free Motion Embroidery/Sewing and Quilting Machine
- Price
- £247.48
- Rating
- 4.6/5
- Reviews
- 1,123
- Age
- 11y ago

Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago

Jaguar 200SQ Computerised Sewing Machine 200 Stitches 9 Buttonholes Includes Large Accessories Bundle
- Price
- £201.35
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 2y ago

BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago

Singer SE9185 Combi Sewing & Embroidery Machine - Computerised 150 Built-In Embroidery Designs
- Price
- £642.76
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago

YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago

BROTHER PP1 Skitch Single-Needle Machine Powered by Artspira 4 x 4 Embroidery Area Bluetooth Connected Metal Grey/Black
- Price
- £436.57
- Rating
- 3.3/5
- Reviews
- 182
- Age
- 2y ago

LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Brother Innovis M380D Sewing and Embroidery Machine
- Price
- £684.69
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Newest
by launch date
Portable Electric Sewing Machine for Beginners Adults and Kids Beginner Sewing Machine Embroidery Machine 38 Stitch Programmes Hand Held Sewing Machine UK Basic Sewing Kit Included
- Price
- £49.74
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago

YUMILI Sewing Machine 38 Stitches Electric Double Needle Sewing Machine Household Compact Lightweight Automatic Embroidery Machine with Extension Table(UK 220V)
- Price
- £38.67
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago

LSyySy Automatic Sewing Machine Electric Embroidery Machine 158 Built-in Designs with 4 x 9.2 Embroidery Area and LCD Touch Screen 210 Built-in Letters and 30 Pattern Borders Sewing Made Easy
- Price
- £617.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Sewing Machine Mini Sewing Machine Portable Electric Sewings Machines 12 Stitches Sewings Machine with LED Light Sewing Accessory Kit Ideal for Clothing Pillowcases Sheets
- Price
- £40.18
- Rating
- 3.8/5
- Reviews
- 518
- Age
- 1y ago

Brother FS200CE Sewing Machine 200 stitches 2 lettering Wides Table Hard Case
- Price
- £259.49
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
41
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
4%
- Brother59%
- JAGUAR21%
- Singer9%
- MZBDYYF2%
- BUXFMHT2%
- LSyySy2%
- Open — no brand owns it (3 brands, 4%)
Demand
Embroidery Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Embroidery Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- embroidery machine160K/yr
- brother embroidery machine19K/yr
- embroidery sewing machine8K/yr
- poolin embroidery machine5K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Machine
We read the reviews and the return reasons for every product selling here.
“Quite expensive for what it is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









