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Embroidery Machine

Fail

Buyers convert on only 0.0% of searches, so Embroidery Machine is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£32K/yr194K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 41 sellers

Flapen Score

Embroidery Machine against its category

The dotted line is the Home & Garden average. Past it, Embroidery Machine is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Machine 194K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
0.0%
Market size, estimated
£32Ka year
Peak month
October1.9× the quietest month
Top search term
embroidery machine160K searches a year

02 · Price

A sale here is worth £409.42.

Listings sell for £409.42 on average, from £38.67 to £1570.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £409.42 that is £0 to £41K a year per listing.

Average price
£409.42above the $15 to $100 sweet spot
Price range
£38.67–£1570.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£41K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #662 within Art & Craft Supplies. It carries 142 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
26.0%
Average rank
#662in Art & Craft Supplies
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Embroidery Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

41

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brother59%
  • JAGUAR21%
  • Singer9%
  • MZBDYYF2%
  • BUXFMHT2%
  • LSyySy2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Embroidery Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Embroidery Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • embroidery machine160K/yr
  • brother embroidery machine19K/yr
  • embroidery sewing machine8K/yr
  • poolin embroidery machine5K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Machine

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Value For Money”
5.3%of orders come back
“Quite expensive for what it is”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Embroidery Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data