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Embroidery Hoops

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -24.6% this quarter, so Embroidery Hoops is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£176K/yr245K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
29%top-5 click share · 52 brands · 79 sellers

Flapen Score

Embroidery Hoops against its category

The dotted line is the Home & Garden average. Past it, Embroidery Hoops is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Hoops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Hoops 245K times last year and spent an estimated £176K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
8.4%
Market size, estimated
£176Ka year
Peak month
November1.6× the quietest month
Top search term
embroidery hoops148K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £1.82 to £26.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.57 that is £2K to £4K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£1.82–£26.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #737 within Needlework. It carries 427 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
14.5%
Average rank
#737in Needlework
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Embroidery Hoops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

52 rising

Sellers

79

Top-5 brand share

38%

Top 20: 73%

Top-5 click share

29%

Top 20: 62%

Open market

58%

  • LAMXD11%
  • QXCFTW10%
  • Elbesee6%
  • LOPYXBR6%
  • REBECASKYENS5%
  • Swpeet4%

Demand

Embroidery Hoops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Embroidery Hoops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery hoops148K/yr
  • embroidery hoop48K/yr
  • cross stitch hoop12K/yr
  • small embroidery hoop12K/yr
  • cross stitch hoops5K/yr
  • wooden embroidery hoop4K/yr
  • cross stitch hoops and frames6K/yr
  • embroidery ring4K/yr
  • 8 inch embroidery hoops2K/yr
  • embroidery hoops 4 inch4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Hoops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product10%−0.06

Not as advertised

Not as shown on pictures

Kit doesn't match the patterns

Size-Overall8%+0.20

Im doing a landscape project at the minute so it doesnt fit

The smallest has an inner ring diameter of 14.8cm. so a little bit smaller than the 16.2cm mentioned in the online drawing

The fit appears to be too tight

Ease Of Use7%−0.03

make it difficult to use

hard to use without a little bit of force

The screw is sort of difficult to open

Material Quality7%−0.10

Did not realise these hoops were plastic

Plastic

Assembly/Installation6%−0.06

Impossible to assemble properly

a bit difficult to assemble

- took a little while to work out assembly

Love

Value For Money15%+1.57

Good value for money

Reasonable price

Good value

Quality-Overall13%+0.87

overall its a really comprehensive set

The book itself feels well made

Good Quality

Stitch/Finish/Polish13%

Premium Fabric, Smooth Stitching

Great for cross stitch

It includes a nice variety of stitches

Size-Overall8%+0.20

Perfect size

Better suited than the circle hoops

Nice variety of sizes

Advertised Vs Actual Product5%−0.06

Does exactly as advertised

Just what I wanted

Exactly as described and pictured

Return

1.1% Return rate 50% Fixable by listing

Size-Overall43%▇▆▅▇██

Im doing a landscape project at the minute so it doesnt fit

The smallest has an inner ring diameter of 14.8cm. so a little bit smaller than the 16.2cm mentioned in the online drawing

The fit appears to be too tight

Material Quality11%▁▃▃▅█▄

Did not realise these hoops were plastic

Plastic

Frame Quality7%▃█▇▃▁▃
Defective Material/Parts6%▁▄█▆▁▄
Strength5%█▅▄▇▁▅

FAQ

Common Embroidery Hoops questions

Answered from the same tracked data.