Embroidery Hoops
Embroidery Hoops shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Is Embroidery Hoops profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Embroidery Hoops is a £176K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.
Embroidery Hoops: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.6% over the last 90 days and 8.4% of searches end in a purchase.
£176K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 65 products
Top Embroidery Hoops products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
QXCFTW 3Pcs ABS Embroidery Hoop Rectangle Square Embroidery Frame Cross Stitch Hoop Sewing Tool for Art Craft Handy Sewing (Multicolor) with Gold Eye Embroidery Needles Cross Stitch Frame
- Price
- £8.35
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 1y ago
Milward Beech Wood Embroidery Hoop - 7in 17.8cm Diameter for Cross Stitch Needlework & Crafts Durable Smooth Finish Adjustable Wooden Frame Metal Screw Clasp For Varied Thickness of Fabric
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 1,176
- Age
- 13y ago
LOPYXBR 24PCS Bamboo Embroidery Hoops 6 Sizes Cross Stitch Hoop Adjustable Bamboo Round Embroidery Frame Small Embroidery Hoop and Large Embroidery Hoop for Hand Sewing Crafts(4 5 7 8 9 10inch)
- Price
- £15.01
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
3 Pieces ABS Embroidery Hoop Rectangle Square Embroidery Frame Cross Stitch Hoop Sewing Tool for Art Craft Handy Sewing (Multicolor) with Gold Eye Embroidery Needles LAMXD Embroidery Hoop
- Price
- £9.02
- Rating
- 4.1/5
- Reviews
- 472
- Age
- 5y ago
Swpeet 21Pcs 10 x 10 Inch Linen Embroidery Kit with Water-Soluble Pens Needles Threader Hoops and 50 Colors Embroidery Floss for Adults
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2y ago
Trending
90-day click momentum
Beech Wood Embroidery Hoop 3 Inch Small Round Wooden Cross Stitch Hoop Ring for DIY Art Craft Sewing Hanging Ornaments
- Price
- £4.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Embroidery Hoops 3 Pcs 3 Sizes 9.5cm 12cm 16cm Plastic Bamboo-Look Cross Stitch Hoops and Frames Round Adjustable Embroidery Rings for Sewing DIY Craft
- Price
- £4.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
6 Sizes Colorful Round Embroidery Hoop Set Plastic Circle Stitch Hoop Rings for DIY Craft Sewing Including 16pcs Gold Eye Sewing Needles Embroidery Hoop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Matwsec 2 PCS Wooden Embroidery Hoops 6/8 Inch Cross Stitch Hoop for Craft Sewing Embroidery Ornaments Cross Stitch Christmas Decoration
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
JIAYUET 20 PCS 3 Inch Small Embroidery Hoop 8cm Mini Bamboo Cross Stitch Ring Circle for Sewing DIY Craft
- Price
- £10.64
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date6 Sizes Colorful Round Embroidery Hoop Set Plastic Circle Stitch Hoop Rings for DIY Craft Sewing Including 16pcs Gold Eye Sewing Needles Embroidery Hoop
- Price
- £6.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Beech Wood Embroidery Hoop 3 Inch Small Round Wooden Cross Stitch Hoop Ring for DIY Art Craft Sewing Hanging Ornaments
- Price
- £4.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Embroidery Hoops 3 Pcs 3 Sizes 9.5cm 12cm 16cm Plastic Bamboo-Look Cross Stitch Hoops and Frames Round Adjustable Embroidery Rings for Sewing DIY Craft
- Price
- £4.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Matwsec 2 PCS Wooden Embroidery Hoops 6/8 Inch Cross Stitch Hoop for Craft Sewing Embroidery Ornaments Cross Stitch Christmas Decoration
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
dienjason 7pcs Embroidery Hoops Embroidery Hoop Cross Stitch Accessories Stable Placement of Fabric Suitable for Beginners to Learn and Advanced Craftsmanship Techniques
- Price
- £5.75
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
52 rising
Sellers
79
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
29%
Top 20: 62%
Open market
58%
- LAMXD11%
- QXCFTW10%
- Elbesee6%
- LOPYXBR6%
- REBECASKYENS5%
- Swpeet4%
Embroidery Hoops demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Embroidery Hoops search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- embroidery hoops148K/yr
- embroidery hoop48K/yr
- cross stitch hoop12K/yr
- small embroidery hoop12K/yr
- cross stitch hoops5K/yr
- wooden embroidery hoop4K/yr
- cross stitch hoops and frames6K/yr
- embroidery ring4K/yr
- 8 inch embroidery hoops2K/yr
- embroidery hoops 4 inch4K/yr
What reviews say buyers love and hate about Embroidery Hoops
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good value for money”
“overall its a really comprehensive set”
“Premium Fabric, Smooth Stitching”
“Perfect size”
“Does exactly as advertised”
What buyers complain about
60% of reviews“Not as advertised”
“Im doing a landscape project at the minute so it doesnt fit”
“make it difficult to use”
“Did not realise these hoops were plastic”
“Impossible to assemble properly”
Embroidery Hoops return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Embroidery Hoops questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
