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Ember Mug

Fail

The top 5 brands take 98% of clicks, so Ember Mug is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£112K/yr80K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
63%top-5 click share · 6 brands · 29 sellers

Flapen Score

Ember Mug against its category

The dotted line is the Home & Garden average. Past it, Ember Mug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ember Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ember Mug 80K times last year and spent an estimated £112K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.6%
Market size, estimated
£112Ka year
Top search term
ember mug58K searches a year

02 · Price

A sale here is worth £85.57.

Listings sell for £85.57 on average, from £17.85 to £137.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.57 that is £0 to £9K a year per listing.

Average price
£85.57inside the $15 to $100 sweet spot
Price range
£17.85–£137.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #4,372 within Vacuum Flasks. It carries 1,085 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
22.6%
Average rank
#4,372in Vacuum Flasks
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,085per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ember Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Ember73%
  • Oak & Ember8%
  • Nextmug by Nextboom7%
  • Ikago7%
  • APEKX3%
  • EMBER2%
  • Open — no brand owns it (0%)

Demand

Ember Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.0× · 9 of 12 months tracked

Search terms

Top Ember Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ember mug58K/yr
  • ember12K/yr
  • ember mug 210K/yr

Reviews and returns

What reviews say buyers love and hate about Ember Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.08

a bit expensive

Expensive

the price increased

Spiciness7%

If possible I wish they would make a less spicy flavour

Dry, chewy, overly peppery

Sweetness7%+0.45

tried a few beef jerky, most are too sweet and chunky and just don't taste nice, love these <3

Durability7%−0.10

Stopped working after a week

Functionality-Overall7%−0.10

Doesnt work

Love

Taste-Overall17%

very clean taste which actually tastes of beef

Absolutely delicious

Good taste

Quality-Overall12%+1.09

Excellent product

Good quality

Brilliant item

Temperature Retention10%+0.88

keeps warm

Now my tea is the perfect drinking temperature, for hours

Works very well at keeping coffee or tea hot for about 2 hrs

Ease Of Chewing/Swallowing7%−0.05

Very chewy

not too chewy

Flavor6%+0.31

The flavour was excellent she reported

title, best tasting biltong snack i've managed to find so far, not too much spices and a very simpleand clean flavour, just beef, salt, and pepper

Return

0.9% Return rate 7% Fixable by listing

Functionality-Overall17%▇▆▁▄█▁

Doesnt work

Charging14%▇▃▁▄█▁
Heating13%▄▅▁▄█▁
Value For Money6%▁▁█▆▁▁

a bit expensive

Expensive

the price increased

Color6%▁▁█▁▁▁

FAQ

Common Ember Mug questions

Answered from the same tracked data.