- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £112K/yr80K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 29 sellers
Flapen Score
Ember Mug against its category
The dotted line is the Home & Garden average. Past it, Ember Mug is stronger. Inside it, weaker.
Market
The Ember Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ember Mug 80K times last year and spent an estimated £112K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £112Ka year
- Top search term
- ember mug58K searches a year
02 · Price
A sale here is worth £85.57.
Listings sell for £85.57 on average, from £17.85 to £137.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.57 that is £0 to £9K a year per listing.
- Average price
- £85.57inside the $15 to $100 sweet spot
- Price range
- £17.85–£137.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #4,372 within Vacuum Flasks. It carries 1,085 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 71%
- Out of stock, average day
- 22.6%
- Average rank
- #4,372in Vacuum Flasks
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Ember Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago

Ember Temperature Control Smart Travel Mug 2+ with Apple Find My Feature - 355 ml App-Controlled Rechargeable Insulated Coffee Flask with Leakproof Lid - Fits Most Cup Holders - 3-hr Battery Life
- Price
- £137.75
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 3y ago

Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago

Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Black
- Price
- £122.27
- Rating
- 4.2/5
- Reviews
- 4,792
- Age
- 6y ago

Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago
Newest
by launch date
Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Burgundy - 415 mL)
- Price
- £70.00
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 1y ago

Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)
- Price
- £70.01
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 2y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Ember73%
- Oak & Ember8%
- Nextmug by Nextboom7%
- Ikago7%
- APEKX3%
- EMBER2%
- Open — no brand owns it (0%)
Demand
Ember Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0× · 9 of 12 months tracked
Search terms
Top Ember Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ember mug58K/yr
- ember12K/yr
- ember mug 210K/yr
Reviews and returns
What reviews say buyers love and hate about Ember Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit expensive
Expensive
the price increased
If possible I wish they would make a less spicy flavour
Dry, chewy, overly peppery
tried a few beef jerky, most are too sweet and chunky and just don't taste nice, love these <3
Stopped working after a week
Doesnt work
Love
very clean taste which actually tastes of beef
Absolutely delicious
Good taste
Excellent product
Good quality
Brilliant item
keeps warm
Now my tea is the perfect drinking temperature, for hours
Works very well at keeping coffee or tea hot for about 2 hrs
Very chewy
not too chewy
The flavour was excellent she reported
title, best tasting biltong snack i've managed to find so far, not too much spices and a very simpleand clean flavour, just beef, salt, and pepper
Return
0.9% Return rate 7% Fixable by listing
Doesnt work
a bit expensive
Expensive
the price increased
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ember Mug questions
Answered from the same tracked data.









