- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £112K/yr80K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 29 sellers
Flapen Score
Ember Mug against its category
The dotted line is the Home & Garden average. Past it, Ember Mug is stronger. Inside it, weaker.
Market
The Ember Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ember Mug 80K times last year and spent an estimated £112K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £112Ka year
- Top search term
- ember mug58K searches a year
02 · Price
A sale here is worth £85.57.
Listings sell for £85.57 on average, from £17.85 to £137.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.57 that is £0 to £9K a year per listing.
- Average price
- £85.57inside the $15 to $100 sweet spot
- Price range
- £17.85–£137.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #4,372 within Vacuum Flasks. It carries 1,085 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 71%
- Out of stock, average day
- 22.6%
- Average rank
- #4,372in Vacuum Flasks
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Ember Mug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago

Ember Temperature Control Smart Travel Mug 2+ with Apple Find My Feature - 355 ml App-Controlled Rechargeable Insulated Coffee Flask with Leakproof Lid - Fits Most Cup Holders - 3-hr Battery Life
- Price
- £137.75
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 3y ago

Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago

Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Trending
estimated 90-day click momentum
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Black
- Price
- £122.27
- Rating
- 4.2/5
- Reviews
- 4,792
- Age
- 6y ago

Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago
Newest
by launch date
Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Burgundy - 415 mL)
- Price
- £70.00
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 1y ago

Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)
- Price
- £70.01
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 2y ago

Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
29
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Ember73%
- Oak & Ember8%
- Nextmug by Nextboom7%
- Ikago7%
- APEKX3%
- EMBER2%
- Open — no brand owns it (0%)
Demand
Ember Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0× · 9 of 12 months tracked
Search terms
Top Ember Mug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ember mug58K/yr
- ember12K/yr
- ember mug 210K/yr
Reviews and returns
What reviews say buyers love and hate about Ember Mug
We read the reviews and the return reasons for every product selling here.
“a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
25 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ember Mug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









