Ember Mug
brand-locked demand (top 5 brands take 98% of clicks) — Ember Mug doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Ember Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ember Mug is a £112K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Ember Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.2% over the last 90 days and 1.6% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Ember Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago
Ember Temperature Control Smart Travel Mug 2+ with Apple Find My Feature - 355 ml App-Controlled Rechargeable Insulated Coffee Flask with Leakproof Lid - Fits Most Cup Holders - 3-hr Battery Life
- Price
- £137.75
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 3y ago
Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentumOak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Black
- Price
- £122.27
- Rating
- 4.2/5
- Reviews
- 4,792
- Age
- 6y ago
Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
- Price
- £105.06
- Rating
- 4.3/5
- Reviews
- 2,798
- Age
- 7y ago
Newest
by launch dateEmber Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
- Price
- £117.95
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Burgundy - 415 mL)
- Price
- £70.00
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 1y ago
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
- Price
- £17.85
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)
- Price
- £70.01
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 2y ago
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
- Price
- £107.78
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Ember73%
- Oak & Ember8%
- Nextmug by Nextboom7%
- Ikago7%
- APEKX3%
- EMBER2%
- Open — no brand owns it (0%)
Ember Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Ember Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ember mug58K/yr
- ember12K/yr
- ember mug 210K/yr
What reviews say buyers love and hate about Ember Mug
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“very clean taste which actually tastes of beef”
“Excellent product”
“keeps warm”
“Very chewy”
“The flavour was excellent she reported”
What buyers complain about
58% of reviews“a bit expensive”
“If possible I wish they would make a less spicy flavour”
“tried a few beef jerky, most are too sweet and chunky and just don't taste nice, love these <3”
“Stopped working after a week”
“Doesnt work”
Ember Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ember Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
