ember mug
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£85.57avg listing price — sweet spot $15–$100
Price range
Good£17.85–£137.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,085avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£112K£112K/yr · 80K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ember mug is a £112K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ember mug market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £64K–£86K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #4,372
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 22.6%
- Avg brand age
- 34 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Ember73%
- Oak & Ember8%
- Nextmug by Nextboom7%
- Ikago7%
- APEKX3%
- EMBER2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 38 weeks — -23.2% search growth over the last 90 days.Top ember mug search terms
- ember mug58K/yr
- ember12K/yr
- ember mug 210K/yr
Top ember mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
Ember£95.864.2★302 rev
Ember Temperature Control Smart Travel Mug 2+ with Apple Find My Feature - 355 ml App-Controlled Rechargeable Insulated Coffee Flask with Leakproof Lid - Fits Most Cup Holders - 3-hr Battery Life
Ember£137.753.5★40 rev
Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
Ember£105.064.3★2,798 rev
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
Ember£107.783.8★139 rev
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
Oak & Ember£17.855.0★4 rev
Newest
by launch date
Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
Ember£117.9519 rev
Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Burgundy - 415 mL)
Nextmug by Nextboom£70.0039 rev
Oak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
Oak & Ember£17.854 rev
Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)
Nextmug by Nextboom£70.0139 rev
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Sage Green
Ember£107.78139 rev
Trending
90-day click momentumOak & Ember Premium 4 Bottle Wine Carrier Protective Hard Dividers Waterproof Base Shoulder Strap & Handles Stylish Tote Bag for Wine Whisky & Spirits Gift for Him & Her
Oak & Ember£17.855.0★
Ember Temperature Control Smart Cup 14 oz App-Controlled Heated Coffee Cup Includes Lid Espresso Mug with 90 Min Battery Life Black
Ember£117.954.9★
New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
Ember£95.864.2★
Ember Temperature Control Smart Mug 2 14 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design Black
Ember£122.274.2★
Ember Temperature Control Smart Mug 2 10 Oz App-Controlled Heated Coffee Mug with 80 Min Battery Life and Improved Design White
Ember£105.064.3★
What buyers say about ember mug
What buyers praise and complain about, mined from review topics.What buyers love
“very clean taste which actually tastes of beef”
“Excellent product”
“keeps warm”
“Very chewy”
“The flavour was excellent she reported”
“Great for a diet especially keto”
“welworth the money”
“Works well, definitely keeps ur drink warm - hot”
“Works as promised”
“adjustable heat”
What buyers complain about
“a bit expensive”
“If possible I wish they would make a less spicy flavour”
“tried a few beef jerky, most are too sweet and chunky and just don't taste nice, love these <3”
“Stopped working after a week”
“Doesnt work”
“The mug itself is too large for my espresso machine”
“The on off button is difficult to find”
“chewy, overly peppery”
“Dont put cup in microwave”
“hello,I have found these chewy,a bit too dry for my taste,even though they are l9vely and thinly sliced”
Top return reasons
Common questions
- Is ember mug profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 14 tracked products. 90-day search growth is -23.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the ember mug niche?
- 6 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ember mug?
- Top complaints mined from reviews: Value For Money, Spiciness, Sweetness. The return rate is 0.9%.
- What does it cost to enter the ember mug niche?
- Listings span £17.85–£137.75; the average listing price is £85.57 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.