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Ember Mug

Fail

The top 5 brands take 98% of clicks, so Ember Mug is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£112K/yr80K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
63%top-5 click share · 6 brands · 29 sellers

Flapen Score

Ember Mug against its category

The dotted line is the Home & Garden average. Past it, Ember Mug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ember Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ember Mug 80K times last year and spent an estimated £112K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.6%
Market size, estimated
£112Ka year
Top search term
ember mug58K searches a year

02 · Price

A sale here is worth £85.57.

Listings sell for £85.57 on average, from £17.85 to £137.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.57 that is £0 to £9K a year per listing.

Average price
£85.57inside the $15 to $100 sweet spot
Price range
£17.85–£137.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #4,372 within Vacuum Flasks. It carries 1,085 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
22.6%
Average rank
#4,372in Vacuum Flasks
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,085per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ember Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

29

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Ember73%
  • Oak & Ember8%
  • Nextmug by Nextboom7%
  • Ikago7%
  • APEKX3%
  • EMBER2%
  • Open — no brand owns it (0%)

Demand

Ember Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.0× · 9 of 12 months tracked

Search terms

Top Ember Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ember mug58K/yr
  • ember12K/yr
  • ember mug 210K/yr

Reviews and returns

What reviews say buyers love and hate about Ember Mug

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Value For Money”
0.9%of orders come back
“a bit expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

25 topics

NegativePositive

FAQ

Common Ember Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data