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Elves Behaving Badly

Fail

Shoppers spend only $0 a year here, so Elves Behaving Badly is a Fail.

Flapen Score
15
15 / 100
Ranks 5,776 of 5,777 Home & Garden niches · −36 vs the category median of 51
Market size
£0/yr57K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 54 sellers

Flapen Score

Elves Behaving Badly against its category

The dotted line is the Home & Garden average. Past it, Elves Behaving Badly is stronger. Inside it, weaker.

15Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elves Behaving Badly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elves Behaving Badly 57K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 15 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December82.6× the quietest month
Top search term
elves25K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £5.24 to £11.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.32 that is £832 to £2K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£5.24–£11.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£832–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #313 within Seasonal Décor. It carries 27,995 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.6%
Average rank
#313in Seasonal Décor
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,995per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Elves Behaving Badly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elves Behavin' Badly38%
  • Quebec38%
  • The Elf on the Shelf23%

Demand

Elves Behaving Badly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 82.6×

Search terms

Top Elves Behaving Badly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elves25K/yr
  • christmas elves9K/yr
  • elves behaving badly23K/yr

Reviews and returns

What reviews say buyers love and hate about Elves Behaving Badly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.30

The Elf has brown hair not ginger lookes nothing like the picture not worth your money

Durability25%+0.36

Lasted 2 years the last one before the dog got it

Love

Fun/Entertainment Experience54%+1.74

Great fun with the Grandkids

Good fun

delivers hours of entertainment with right imagination

Quality-Overall31%+2.34

Good quality

Good price quality

Great quality, and so much fun as the Grandchildren kept looking for the Naughty Elf

Value For Money4%+0.23

its absolutely worth the money

Creativity4%+0.23

delivers hours of entertainment with right imagination

Return

0.9% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁
Advertised Vs Actual Product50%█▁▁▁▁▁

The Elf has brown hair not ginger lookes nothing like the picture not worth your money

FAQ

Common Elves Behaving Badly questions

Answered from the same tracked data.