Skip to content

Elmers Glue

Fail

Demand is soft, at -27.0% this quarter, so Elmers Glue is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£87K/yr205K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
75%top-5 click share · 8 brands · 60 sellers

Flapen Score

Elmers Glue against its category

The dotted line is the Home & Garden average. Past it, Elmers Glue is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmers Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elmers Glue 205K times last year and spent an estimated £87K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.0%
Market size, estimated
£87Ka year
Peak month
February1.5× the quietest month
Top search term
elmers glue120K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £2.07 to £20.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.51 that is £2K to £4K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£2.07–£20.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Art & Craft Supplies. It carries 2,007 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
1.9%
Average rank
#77in Art & Craft Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,007per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Elmers Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

60

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

4%

  • ELMER'S48%
  • Elmer's29%
  • Amazon Basics8%
  • Elmers4%
  • Baker Ross4%
  • Tinte Ink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Elmers Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Elmers Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elmers glue120K/yr
  • elmers17K/yr
  • elmers clear glue13K/yr
  • elmers slime13K/yr
  • elmers glue slime7K/yr
  • elmers glue clear4K/yr
  • elmers glue for slime4K/yr
  • elmers school glue4K/yr
  • glue elmers3K/yr
  • elmer glue4K/yr

Reviews and returns

What reviews say buyers love and hate about Elmers Glue

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Adhesion/Stickiness”
32%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Rubbish glue”
A buyer, on “Adhesion/Stickiness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elmers Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data