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Elmers Glue

Fail

Demand is soft, at -27.0% this quarter, so Elmers Glue is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£87K/yr205K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
75%top-5 click share · 8 brands · 60 sellers

Flapen Score

Elmers Glue against its category

The dotted line is the Home & Garden average. Past it, Elmers Glue is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmers Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elmers Glue 205K times last year and spent an estimated £87K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.0%
Market size, estimated
£87Ka year
Peak month
February1.5× the quietest month
Top search term
elmers glue120K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £2.07 to £20.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.51 that is £2K to £4K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£2.07–£20.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Art & Craft Supplies. It carries 2,007 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
1.9%
Average rank
#77in Art & Craft Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,007per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Elmers Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

60

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • ELMER'S48%
  • Elmer's29%
  • Amazon Basics8%
  • Elmers4%
  • Baker Ross4%
  • Tinte Ink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Elmers Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Elmers Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elmers glue120K/yr
  • elmers17K/yr
  • elmers clear glue13K/yr
  • elmers slime13K/yr
  • elmers glue slime7K/yr
  • elmers glue clear4K/yr
  • elmers glue for slime4K/yr
  • elmers school glue4K/yr
  • glue elmers3K/yr
  • elmer glue4K/yr

Reviews and returns

What reviews say buyers love and hate about Elmers Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness32%+2.00

Rubbish glue

it was a bit sticky

Ok not easy to get the glue started

Advertised Vs Actual Product12%−0.10

its toxic and false advertising

Bought this to make tumblers to find the uk version not the same as u s version but no where does it say this

Value For Money8%+0.23

I would say the price is quite high for the amount of activator

over priced

Ease Of Cleaning7%−0.03

It sometimes creates a mess

which can be messy

Quality-Overall6%+0.90

Not very good

Love

Adhesion/Stickiness38%+2.00

Overall, a reliable adhesive that I would happily buy again

Good glue

Sticks well

Quality-Overall13%+0.90

Made great looking slime

Good Quality

Good quality, trusted brand and well worth buying again

Value For Money13%+0.23

Excellent value for money

Great deal

Good price

Advertised Vs Actual Product8%−0.10

Does the job

As described

just what I need, perfect

Efficiency5%

Amazingly successful

Works well

Works just fine

Return

0.2% Return rate 21% Fixable by listing

Adhesion/Stickiness42%▄▃▃▅█▇

Rubbish glue

it was a bit sticky

Ok not easy to get the glue started

Size-Overall12%▁▅▃█▇▄

Small bottle

smallish bottle compared to others

Functionality-Overall10%▁█▄▅▁▁

Does not do what it says on the box

Color7%▁▇█▁▁▁
Value For Money6%▁▁█▁▁█

I would say the price is quite high for the amount of activator

over priced

FAQ

Common Elmers Glue questions

Answered from the same tracked data.