Elmers Glue
soft demand (-27.0% this quarter) — Elmers Glue doesn't clear our bar today.
Flapen Score
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Is Elmers Glue profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Elmers Glue is a £87K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Elmers Glue: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.0% over the last 90 days and 5.0% of searches end in a purchase.
£87K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Elmers Glue products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Elmers Liquid School Glue rEpMsc Washable 4 Ounces 2 Count
- Price
- £8.63
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 8y ago
Elmers Glue Magical Liquid Activator Solution Ideal for Making Makes Four Batches 259 ml
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 11,856
- Age
- 8y ago
Elmers PVA Glitter Glue | Gold | 177 ml | Washable & Kid Friendly | Great for Arts & Crafts Projects
- Price
- £3.10
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 7y ago
Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 4,904
- Age
- 3y ago
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
Trending
90-day click momentumElmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8y ago
Elmers Metallic Slime Kit | Slime Supplies Include Metallic PVA Glue & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 1,562
- Age
- 6y ago
Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 2,259
- Age
- 5y ago
Elmers Colour Slime Kit | Slime Supplies Include Washable Colour PVA Glue | Assorted Colours & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
- Price
- £13.84
- Rating
- 4.5/5
- Reviews
- 1,271
- Age
- 6y ago
Newest
by launch date
Elmers PVA Glue | White Glue | Choose Size | Washable & Kid Friendly | Great for Arts & Crafts Projects | Back to School Favourites (Small)
- Price
- £9.55
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 1y ago
Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 4,904
- Age
- 3y ago
LPCD Elmers Glue Slime Magical Liquid Activator Solution 8.75 fl. oz. Bottle - Great for Making Slime 2 Pack TO BE SOLD BY LPC DIRECT ONLY
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 5y ago
Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 2,259
- Age
- 5y ago
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- ELMER'S48%
- Elmer's29%
- Amazon Basics8%
- Elmers4%
- Baker Ross4%
- Tinte Ink3%
- Open — no brand owns it (2 brands, 4%)
Elmers Glue demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Elmers Glue search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elmers glue120K/yr
- elmers17K/yr
- elmers clear glue13K/yr
- elmers slime13K/yr
- elmers glue slime7K/yr
- elmers glue clear4K/yr
- elmers glue for slime4K/yr
- elmers school glue4K/yr
- glue elmers3K/yr
- elmer glue4K/yr
What reviews say buyers love and hate about Elmers Glue
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Overall, a reliable adhesive that I would happily buy again”
“Made great looking slime”
“Excellent value for money”
“Does the job”
“Amazingly successful”
What buyers complain about
85% of reviews“Rubbish glue”
“its toxic and false advertising”
“I would say the price is quite high for the amount of activator”
“It sometimes creates a mess”
“Not very good”
Elmers Glue return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Elmers Glue questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
