elmers glue
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,007.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£20.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 205K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, elmers glue is a £87K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
elmers glue market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 36%
- Out of stock
- 1.9%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- ELMER'S48%
- Elmer's29%
- Amazon Basics8%
- Elmers4%
- Baker Ross4%
- Tinte Ink3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top elmers glue search terms
- elmers glue120K/yr
- elmers17K/yr
- elmers clear glue13K/yr
- elmers slime13K/yr
- elmers glue slime7K/yr
- elmers glue clear4K/yr
- elmers glue for slime4K/yr
- elmers school glue4K/yr
- glue elmers3K/yr
- elmer glue4K/yr
Top elmers glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elmers Liquid School Glue rEpMsc Washable 4 Ounces 2 Count
ELMER'S£8.634.5★696 rev
Elmers Glue Magical Liquid Activator Solution Ideal for Making Makes Four Batches 259 ml
Elmer's£3.204.5★11,856 rev
Elmers PVA Glitter Glue | Gold | 177 ml | Washable & Kid Friendly | Great for Arts & Crafts Projects
ELMER'S£3.104.5★1,015 rev
Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
Amazon Basics£7.554.6★4,904 rev
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
Elmer's£12.174.4★1,245 rev
Newest
by launch date
Elmers PVA Glue | White Glue | Choose Size | Washable & Kid Friendly | Great for Arts & Crafts Projects | Back to School Favourites (Small)
Tinte Ink£9.552 rev
Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
Amazon Basics£7.554,904 rev
LPCD Elmers Glue Slime Magical Liquid Activator Solution 8.75 fl. oz. Bottle - Great for Making Slime 2 Pack TO BE SOLD BY LPC DIRECT ONLY
ELMER'S£9.77202 rev
Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
ELMER'S£4.952,259 rev
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
Elmer's£12.171,245 rev
Trending
90-day click momentumElmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
Elmer's£12.174.4★
Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
Baker Ross£3.094.5★
Elmers Metallic Slime Kit | Slime Supplies Include Metallic PVA Glue & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
Elmer's£12.234.5★
Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
ELMER'S£4.954.4★
Elmers Colour Slime Kit | Slime Supplies Include Washable Colour PVA Glue | Assorted Colours & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
Elmers£13.844.5★
What buyers say about elmers glue
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a reliable adhesive that I would happily buy again”
“Made great looking slime”
“Excellent value for money”
“Does the job”
“Amazingly successful”
“Simple to use”
“Its nice and big,”
“did so perfectly because of their design”
“It should be smooth then”
“Strong stuff”
What buyers complain about
“Rubbish glue”
“its toxic and false advertising”
“I would say the price is quite high for the amount of activator”
“It sometimes creates a mess”
“Not very good”
“Not very good one was very dry as the lid wasnt on properly”
“it leaves the slime with a wet film residue”
“Does not do what it says on the box”
“all unstuck the next day”
“Small bottle”
Top return reasons
Common questions
- Is elmers glue profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 14 tracked products. 90-day search growth is -27.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the elmers glue niche?
- 8 brands and 60 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in elmers glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- When does demand for elmers glue peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the elmers glue niche?
- Listings span £2.07–£20.83; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 2,007 reviews — the moat a new listing must climb.