Elmers Glue
FailDemand is soft, at -27.0% this quarter, so Elmers Glue is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £87K/yr205K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 60 sellers
Flapen Score
Elmers Glue against its category
The dotted line is the Home & Garden average. Past it, Elmers Glue is stronger. Inside it, weaker.
Market
The Elmers Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elmers Glue 205K times last year and spent an estimated £87K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £87Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- elmers glue120K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £2.07 to £20.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.51 that is £2K to £4K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £2.07–£20.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Art & Craft Supplies. It carries 2,007 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 79%
- Out of stock, average day
- 1.9%
- Average rank
- #77in Art & Craft Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,007per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Elmers Glue products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elmers Liquid School Glue rEpMsc Washable 4 Ounces 2 Count
- Price
- £8.63
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 8y ago

Elmers Glue Magical Liquid Activator Solution Ideal for Making Makes Four Batches 259 ml
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 11,856
- Age
- 8y ago

Elmers PVA Glitter Glue | Gold | 177 ml | Washable & Kid Friendly | Great for Arts & Crafts Projects
- Price
- £3.10
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 7y ago

Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 4,904
- Age
- 3y ago

Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
Trending
estimated 90-day click momentum
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago

Baker Ross AR533 Clear PVA Glue - 1 Bottle 150ml Washable Adhesive Craft Bonding Craft Supplies
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8y ago

Elmers Metallic Slime Kit | Slime Supplies Include Metallic PVA Glue & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 1,562
- Age
- 6y ago

Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 2,259
- Age
- 5y ago

Elmers Colour Slime Kit | Slime Supplies Include Washable Colour PVA Glue | Assorted Colours & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count
- Price
- £13.84
- Rating
- 4.5/5
- Reviews
- 1,271
- Age
- 6y ago
Newest
by launch date
Elmers PVA Glue | White Glue | Choose Size | Washable & Kid Friendly | Great for Arts & Crafts Projects | Back to School Favourites (Small)
- Price
- £9.55
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 1y ago

Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 4,904
- Age
- 3y ago

LPCD Elmers Glue Slime Magical Liquid Activator Solution 8.75 fl. oz. Bottle - Great for Making Slime 2 Pack TO BE SOLD BY LPC DIRECT ONLY
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 5y ago

Elmers Disappearing Purple Glue Sticks | Dries Clear | Great for Schools & Crafting | Washable & Child-Friendly | 6g | 3 Count
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 2,259
- Age
- 5y ago

Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
60
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
4%
- ELMER'S48%
- Elmer's29%
- Amazon Basics8%
- Elmers4%
- Baker Ross4%
- Tinte Ink3%
- Open — no brand owns it (2 brands, 4%)
Demand
Elmers Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Elmers Glue search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elmers glue120K/yr
- elmers17K/yr
- elmers clear glue13K/yr
- elmers slime13K/yr
- elmers glue slime7K/yr
- elmers glue clear4K/yr
- elmers glue for slime4K/yr
- elmers school glue4K/yr
- glue elmers3K/yr
- elmer glue4K/yr
Reviews and returns
What reviews say buyers love and hate about Elmers Glue
We read the reviews and the return reasons for every product selling here.
“Rubbish glue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elmers Glue questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









