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Elitevac

Fail

Demand is soft, at -22.7% this quarter, so Elitevac is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£591K/yr178K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
82%top-5 click share · 9 brands · 29 sellers

Flapen Score

Elitevac against its category

The dotted line is the Home & Garden average. Past it, Elitevac is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elitevac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elitevac 178K times last year and spent an estimated £591K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £591K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.8%
Market size, estimated
£591Ka year
Peak month
January5.9× the quietest month
Top search term
sixpad cordless vacuum cleaner91K searches a year

02 · Price

A sale here is worth £118.67.

Listings sell for £118.67 on average, from £85.57 to £184.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £118.67 that is £12K to £30K a year per listing.

Average price
£118.67above the $15 to $100 sweet spot
Price range
£85.57–£184.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£12K–£30K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #116 within Vacuums & Floor Care. It carries 1,345 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
28.7%
Average rank
#116in Vacuums & Floor Care
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,345per listing
Listings tracked
12

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
11 months

Products

Top Elitevac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£59K£118K£177K£236K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • bergxperten31%
  • VOKAIS20%
  • TIMENIL12%
  • SIXPAD12%
  • Bulelink9%
  • Powerffy5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Elitevac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Elitevac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sixpad cordless vacuum cleaner91K/yr
  • sixpad vacuum cleaner27K/yr
  • sixpad13K/yr
  • sixpad s80 cordless vacuum cleaner13K/yr
  • sixpad cordless vacuum10K/yr
  • sixpad s809K/yr
  • sixpad vacuum3K/yr
  • six pad cordless vacuum cleaner3K/yr
  • sixpad cordless hoover3K/yr
  • sixpad vacuum cleaner reviews2K/yr

Reviews and returns

What reviews say buyers love and hate about Elitevac

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.14

Broke in less than a year

immediately broke after normal use

Stop working first time used

Battery Life10%+0.21

The battery life is terrible

Battery doesn't last very long

have rubbish batteries that only last a few years

Charging9%−0.08

Will not charge

Its also incredibly slow to charge

took hours to charge

Value For Money4%+0.62

Tbh, the price is what puts you off - it just appears too cheap

they were far more expensive

This does not feel cost effective

Weight Heavy4%−0.01

Heavier than expected

Its quite heavy

It is slightly heavier than my old VAX

Love

Value For Money16%+0.62

Excellent Value for Money

Good value for money

much cheaper

Ease Of Cleaning13%+0.81

cleans well

Great cleaner

Cleans really well

Weight Light11%+1.11

Lightweight and easy to use

Lightweight a powerful

A great lightweight vac

Quality-Overall10%+0.22

This is a mostly well made product with some good features

Excellent product

The build quality is as good as higher end models

Ease Of Use10%+0.83

Easy to control

Ease of use

easy to hold

Return

0.8% Return rate 8% Fixable by listing

Functionality-Overall18%▂▃█▆▆▅
Battery Life17%▇▆▇▇█▇

The battery life is terrible

Battery doesn't last very long

have rubbish batteries that only last a few years

Charging15%█▇▆▆▆▇

Will not charge

Its also incredibly slow to charge

took hours to charge

Weight Heavy11%▃▆▄█▅▆

Heavier than expected

Its quite heavy

It is slightly heavier than my old VAX

Quality-Overall10%█▅▅▄▆▅

CHEAP LOOKING

Cheap for a reason

Awful quality

FAQ

Common Elitevac questions

Answered from the same tracked data.