Elf on the Shelf Girl

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

1.2%

Market size, estimated

£25Ka year

Peak month

December271.7× the quietest month

Top search term

elf on the shelf girl52K searches a year

Listings sell for £15.83 on average, from £7.77 to £22.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.83 that is £2K to £4K a year per listing.

Average price

£15.83inside the $15 to $100 sweet spot

Price range

£7.77–£22.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #3,316 within Seasonal Décor. It carries 4,296 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

29.9%

Average rank

#3,316in Seasonal Décor

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,296per listing

Listings tracked

7

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months