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Electric Secateurs

Pass

Electric Secateurs scores 68 out of 100, a Pass. Shoppers spend $240K a year here, search demand grew +65.9% this quarter, and returns run at 1.5% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£240K/yr178K searches / yr
90-day growth
+65.9%search demand this quarter
Competition
33%top-5 click share · 37 brands · 154 sellers

Flapen Score

Electric Secateurs against its category

The dotted line is the Home & Garden average. Past it, Electric Secateurs is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Secateurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Secateurs 178K times last year and spent an estimated £240K. The top 5 brands take 39% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+65.9%
Conversion, latest week
2.6%
Market size, estimated
£240Ka year
Peak month
June2.9× the quietest month
Top search term
electric secateurs37K searches a year

02 · Price

A sale here is worth £51.71.

Listings sell for £51.71 on average, from £23.17 to £138.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £51.71 that is £0 to £5K a year per listing.

Average price
£51.71inside the $15 to $100 sweet spot
Price range
£23.17–£138.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #178 within Garden Tools & Watering Equipment. It carries 308 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
28.5%
Average rank
#178in Garden Tools & Watering Equipment
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
53

04 · Newcomers

Amazon counts 4 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Electric Secateurs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

154

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

33%

Top 20: 74%

Open market

55%

  • XIAZIR9%
  • VonHaus8%
  • WORKPRO8%
  • Generic7%
  • RayShine7%
  • Luqixcey6%

Demand

Electric Secateurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Electric Secateurs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric secateurs37K/yr
  • electric pruning shears31K/yr
  • electric secateurs cordless16K/yr
  • electric pruner14K/yr
  • battery secateurs14K/yr
  • cordless secateurs11K/yr
  • cordless pruning shears11K/yr
  • cordless pruner9K/yr
  • cordless pruners8K/yr
  • battery pruning shears6K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Secateurs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy14%−0.01

Too heavy

fairly heavy for the size

Big and heavier than it looks

Charging11%−0.11

they will not hold any charge

Won't hold a charge

Now won't charge

Durability10%−0.08

Broken

didnt last

Broke within a week

Functionality-Overall8%−0.09

this time slowed after a couple of cuts

then simply stopped working

Didnt work

Instructions/User Manual/Troubleshooting7%−0.07

The instructions were poorly written

The instructions are slightly incorrect, with buttons, etc., not being numbered correctly

No operating instructions included

Love

Ease Of Use19%+1.11

Easy to use

Makes life so much easier

Easy to handle

Battery Life13%+0.68

Battery lasts a long time

Good battery

Battery life is good

Quality-Overall13%+0.65

The build quality is solid

Excellent product

The build quality is good with a solid feel

Value For Money10%+0.82

Excellent value

Fairly priced

Good Value

Strength6%+0.29

These secateurs are sturdy

very strong

Construction- Very sturdy

Return

1.5% Return rate 3% Fixable by listing

Weight Heavy26%▇▄███▆

Too heavy

fairly heavy for the size

Big and heavier than it looks

Functionality-Overall18%█▂▅▁▅▆

this time slowed after a couple of cuts

then simply stopped working

Didnt work

Defective Material/Parts10%█▆▃▄▄▄
Charging8%▁▆▆▇▆█

they will not hold any charge

Won't hold a charge

Now won't charge

Durability5%▂▇▃█▂▃

Broken

didnt last

Broke within a week

FAQ

Common Electric Secateurs questions

Answered from the same tracked data.