electric potato masher
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible£24.15avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£11.90–£42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,781.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric potato masher is a £69K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
electric potato masher market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
3%
- SENSIOHOME49%
- Cooks Professional17%
- Kitchen Perfected15%
- Russell Hobbs9%
- Haier5%
- Braun4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Top electric potato masher search terms
- electric potato masher33K/yr
- electric masher8K/yr
- potato masher electric7K/yr
- electric masher for potatoes6K/yr
- potato mashers electric4K/yr
Top electric potato masher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
SENSIOHOME£34.874.7★5,088 rev
Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
Cooks Professional£25.724.1★369 rev
KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
Kitchen Perfected£17.323.4★79 rev
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
Russell Hobbs£11.904.5★27,649 rev
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
Haier£14.632.9★6 rev
Newest
by launch date
Morphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
Morphy Richards£42.914 rev
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
Haier£14.636 rev
KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
Kitchen Perfected£17.3279 rev
Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
Braun£21.71274 rev
Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
Cooks Professional£25.72369 rev
Trending
90-day click momentumMorphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
Morphy Richards£42.912.9★
Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
Braun£21.714.2★
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
Haier£14.632.9★
Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
SENSIOHOME£34.874.7★
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
Russell Hobbs£11.904.5★
What buyers say about electric potato masher
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great build quality for the price”
“Efficient blender”
“Reasonable price”
“Easy to clean”
“Solid small appliance”
“it works like a dream”
“Effective”
“Was as a gift”
“A great masher”
What buyers complain about
“Broken”
“Poor quality blender”
“not very easy too clean”
“the instructions in box contradicted this”
“Poor quality blender”
“Very heavy and doesn't work for blitzing soup with bits”
“it looked used”
“the blade attachment sprocket is flimsy which has lead to premature failure”
“which is plastic”
“The motor burnt out”
Top return reasons
Common questions
- Is electric potato masher profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the electric potato masher niche?
- 7 brands and 33 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in electric potato masher?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 1.3%.
- When does demand for electric potato masher peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the electric potato masher niche?
- Listings span £11.90–£42.91; the average listing price is £24.15 (sweet spot $15–$100). The average incumbent carries 4,781 reviews — the moat a new listing must climb.