Electric Potato Masher
soft demand (-45.8% this quarter) — Electric Potato Masher doesn't clear our bar today.
Flapen Score
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Is Electric Potato Masher profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Potato Masher is a £69K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Electric Potato Masher: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.8% over the last 90 days and 4.9% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 7 products
Top Electric Potato Masher products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 5,088
- Age
- 8y ago
Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 5y ago
KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
- Price
- £17.32
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 2y ago
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,649
- Age
- 11y ago
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago
Trending
90-day click momentum
Morphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
- Price
- £42.91
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 10mo ago
Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
- Price
- £21.71
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 5y ago
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago
Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 5,088
- Age
- 8y ago
Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,649
- Age
- 11y ago
Newest
by launch dateMorphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
- Price
- £42.91
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 10mo ago
Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago
KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
- Price
- £17.32
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 2y ago
Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
- Price
- £21.71
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 5y ago
Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
3%
- SENSIOHOME49%
- Cooks Professional17%
- Kitchen Perfected15%
- Russell Hobbs9%
- Haier5%
- Braun4%
- Open — no brand owns it (1 brand, 3%)
Electric Potato Masher demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Top Electric Potato Masher search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric potato masher33K/yr
- electric masher8K/yr
- potato masher electric7K/yr
- electric masher for potatoes6K/yr
- potato mashers electric4K/yr
What reviews say buyers love and hate about Electric Potato Masher
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Easy to use”
“Great build quality for the price”
“Efficient blender”
“Reasonable price”
“Easy to clean”
What buyers complain about
69% of reviews“Broken”
“Poor quality blender”
“not very easy too clean”
“the instructions in box contradicted this”
“Poor quality blender”
Electric Potato Masher return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Potato Masher questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
