Electric Potato Masher
FailDemand is soft, at -45.8% this quarter, so Electric Potato Masher is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £69K/yr58K searches / yr
- 90-day growth
- -45.8%search demand this quarter
- Competition
- 94%top-5 click share · 7 brands · 33 sellers
Flapen Score
Electric Potato Masher against its category
The dotted line is the Home & Garden average. Past it, Electric Potato Masher is stronger. Inside it, weaker.
Market
The Electric Potato Masher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Potato Masher 58K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -45.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £69Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- electric potato masher33K searches a year
02 · Price
A sale here is worth £24.15.
Listings sell for £24.15 on average, from £11.90 to £42.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £24.15 that is £2K to £6K a year per listing.
- Average price
- £24.15inside the $15 to $100 sweet spot
- Price range
- £11.90–£42.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Mashers. It carries 4,781 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Mashers
- Average rating
- 3.81 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,781per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Electric Potato Masher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 5,088
- Age
- 8y ago

Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 5y ago

KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
- Price
- £17.32
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 2y ago

Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,649
- Age
- 11y ago

Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago
Trending
90-day click momentum
Morphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
- Price
- £42.91
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 10mo ago

Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
- Price
- £21.71
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 5y ago

Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago

Masha by Sensio Home Official Electric Potato Masher Hand Blender 3-in-1 Multi Tool - Lump Free Perfect Consistency Mashed Potato - Electric Masher with Rotor-Cone Technology & Aerating Blade
- Price
- £34.87
- Rating
- 4.7/5
- Reviews
- 5,088
- Age
- 8y ago

Russell Hobbs Food Collection Electric Hand Blender 2 Speeds and Pulse Technology Detachable blending leg for easy cleaning Stainless steel blades 200W 22241
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 27,649
- Age
- 11y ago
Newest
by launch date
Morphy Richards Stainless Steel Hand Blender Set with Masher Variable Speeds Turbo Mode DC Motor Lightweight Mashing/Chopping/Whisking/Juicing & Blending Accessories Included 1000W 402020
- Price
- £42.91
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 10mo ago

Haier Potato Masher for Series 5 Hand Blender Puree Without Lumps Homogeneous Result Removable Components Easy Maintenance
- Price
- £14.63
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago

KitchenPerfected Electric Potato Masher Hand Blender - Blends Purees Whisks - Baby Food Vegetables & Potatoes - Soup Maker - E5401WH
- Price
- £17.32
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 2y ago

Braun MQS 300 BK Potato & Vegetable Masher Attachment with EasyClick Plus System - Accessories for Braun MultiQuick 7 and 9 Hand Blender BPA-Free Black
- Price
- £21.71
- Rating
- 4.2/5
- Reviews
- 274
- Age
- 5y ago

Cooks Professional Electric Potato Masher and Immersion Hand Blender 200W with Variable Speed Control | Electric Handheld Mashing & Blending Machine for Fruit Vegetables Smoothies Soup Baby Food
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
3%
- SENSIOHOME49%
- Cooks Professional17%
- Kitchen Perfected15%
- Russell Hobbs9%
- Haier5%
- Braun4%
- Open — no brand owns it (1 brand, 3%)
Demand
Electric Potato Masher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Electric Potato Masher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric potato masher33K/yr
- electric masher8K/yr
- potato masher electric7K/yr
- electric masher for potatoes6K/yr
- potato mashers electric4K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Potato Masher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
Didn't last
Broke after first use
Poor quality blender
Garbage
Low quality
not very easy too clean
Impossible to clean, extremely unhygienic
hard to clean
the instructions in box contradicted this
Not sure how I managed with a manual all these years
No instructions
Poor quality blender
Poor quality, within months the layers around the blender started to split and are continuously collecting food
Doesnt blend anything
Love
Easy to use
easy to use with simple controls
it will come in handy
Great build quality for the price
The build quality feels solid
Excellent product
Efficient blender
Excellent hand blender
Great blender
Reasonable price
Good value for money
Great price
Easy to clean
Easy to clean parts in dishwasher
No mess
Return
1.3% Return rate 19% Fixable by listing
Very heavy and doesn't work for blitzing soup with bits
This tool is heavy
It is a bit heavy
it looked used
Was this new? The product looks dirty/damaged/used
Broken
Didn't last
Broke after first use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Potato Masher questions
Answered from the same tracked data.









