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Electric Potato Masher

Fail

Demand is soft, at -45.8% this quarter, so Electric Potato Masher is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£69K/yr58K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
94%top-5 click share · 7 brands · 33 sellers

Flapen Score

Electric Potato Masher against its category

The dotted line is the Home & Garden average. Past it, Electric Potato Masher is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Potato Masher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Potato Masher 58K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
4.9%
Market size, estimated
£69Ka year
Peak month
December4.4× the quietest month
Top search term
electric potato masher33K searches a year

02 · Price

A sale here is worth £24.15.

Listings sell for £24.15 on average, from £11.90 to £42.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £24.15 that is £2K to £6K a year per listing.

Average price
£24.15inside the $15 to $100 sweet spot
Price range
£11.90–£42.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Mashers. It carries 4,781 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#113in Mashers
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,781per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Electric Potato Masher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

3%

  • SENSIOHOME49%
  • Cooks Professional17%
  • Kitchen Perfected15%
  • Russell Hobbs9%
  • Haier5%
  • Braun4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Electric Potato Masher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Electric Potato Masher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric potato masher33K/yr
  • electric masher8K/yr
  • potato masher electric7K/yr
  • electric masher for potatoes6K/yr
  • potato mashers electric4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Potato Masher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.20

Broken

Didn't last

Broke after first use

Quality-Overall13%+0.20

Poor quality blender

Garbage

Low quality

Ease Of Cleaning9%+0.44

not very easy too clean

Impossible to clean, extremely unhygienic

hard to clean

Instructions/User Manual/Troubleshooting7%−0.04

the instructions in box contradicted this

Not sure how I managed with a manual all these years

No instructions

Mixing/Blending4%+0.30

Poor quality blender

Poor quality, within months the layers around the blender started to split and are continuously collecting food

Doesnt blend anything

Love

Ease Of Use16%+1.59

Easy to use

easy to use with simple controls

it will come in handy

Quality-Overall16%+0.20

Great build quality for the price

The build quality feels solid

Excellent product

Mixing/Blending14%+0.30

Efficient blender

Excellent hand blender

Great blender

Value For Money9%+0.82

Reasonable price

Good value for money

Great price

Ease Of Cleaning9%+0.44

Easy to clean

Easy to clean parts in dishwasher

No mess

Return

1.3% Return rate 19% Fixable by listing

Size-Overall14%▄▅▄▄▂█
Functionality-Overall14%█▄▆█▅█
Weight Heavy13%▆█▇▄▅▄

Very heavy and doesn't work for blitzing soup with bits

This tool is heavy

It is a bit heavy

Product Condition7%▃▃█▆▇▄

it looked used

Was this new? The product looks dirty/damaged/used

Durability6%█▄▂▂▅▃

Broken

Didn't last

Broke after first use

FAQ

Common Electric Potato Masher questions

Answered from the same tracked data.