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Electric Pot

Fail

Demand is soft, at -30.9% this quarter, so Electric Pot is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr145K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
35%top-5 click share · 16 brands · 44 sellers

Flapen Score

Electric Pot against its category

The dotted line is the Home & Garden average. Past it, Electric Pot is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Pot 145K times last year and spent an estimated £56K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
1.4%
Market size, estimated
£56Ka year
Peak month
October2.5× the quietest month
Top search term
electric pot43K searches a year

02 · Price

A sale here is worth £26.87.

Listings sell for £26.87 on average, from £12.64 to £64.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £26.87 that is £0 to £3K a year per listing.

Average price
£26.87inside the $15 to $100 sweet spot
Price range
£12.64–£64.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #13 within Small Kitchen Appliances. It carries 1,860 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
11.6%
Average rank
#13in Small Kitchen Appliances
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,860per listing
Listings tracked
41

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Electric Pot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

44

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 79%

Open market

21%

  • DEZIN24%
  • Audecook18%
  • ZEJEXXB17%
  • Vocha10%
  • Quest5%
  • Foppla5%

Demand

Electric Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Electric Pot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric pot43K/yr
  • electric hot pot36K/yr
  • electric cooking pot18K/yr
  • electric saucepan16K/yr
  • electric cooking pots8K/yr
  • electric hotpot9K/yr
  • electric saucepan with uk plug8K/yr
  • electric hot pots7K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Pot

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Cooking Experience”
14%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Bit small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Pot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data