electric pot
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£26.87avg listing price — sweet spot $15–$100
Price range
Great£12.64–£64.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,860.49avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£56K£56K/yr · 145K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric pot is a £56K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric pot market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £40K–£54K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 11.6%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
44
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
21%
- DEZIN24%
- Audecook18%
- ZEJEXXB17%
- Vocha10%
- Quest5%
- Foppla5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -30.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top electric pot search terms
- electric pot43K/yr
- electric hot pot36K/yr
- electric cooking pot18K/yr
- electric saucepan16K/yr
- electric cooking pots8K/yr
- electric hotpot9K/yr
- electric saucepan with uk plug8K/yr
- electric hot pots7K/yr
Top electric pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)
ZEJEXXB£14.654.2★33 rev
Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta
DEZIN£24.444.6★2,261 rev
Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta
DEZIN£24.264.6★2,261 rev
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)
ZEJEXXB£13.594.2★33 rev
Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta
DEZIN£27.004.6★2,261 rev
Newest
by launch dateElectric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)
ZEJEXXB£14.6533 rev
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)
ZEJEXXB£13.5933 rev
Food Party Hot Pot Electric 4L Hotpot Pot with Devider Detachable 220V 1350W Hot Pot Cooker Fondue for 6 People
Food Party£50.651,066 rev
Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control
DEZIN£64.78302 rev
Electric Hot Pot Cooker Multifunctional Portable Non Stick Mini Cooker with Steam Rack 2 Gear Rapid Heating Boil Simmer Dry Protection for Ramen Noodles Soup Home Travel Gifts(Blue double layer)
Foppla£14.4611 rev
Trending
90-day click momentumElectric Hot Pot Cooker Multifunctional Portable Non Stick Mini Cooker with Steam Rack 2 Gear Rapid Heating Boil Simmer Dry Protection for Ramen Noodles Soup Home Travel Gifts(Blue double layer)
Foppla£14.464.2★
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Double layer)
ZEJEXXB£14.654.2★
Dezin 6L Hot Pot Electric with Divider Shabu Shabu Pot with Power Control
DEZIN£64.784.5★
Electric Hot Pot 1.8L Mini Multifunctional Electric Pot with Overheat Boil Dry Protection Multifunctional Portable Travel Cooker 2 Gear Non Stick Fring Pan for Steak Egg Fried Rice Soup (Single layer)
ZEJEXXB£13.594.2★
Dezin 2L Mini Electric Pot Non-Stick Noodle Cooker for Soup & Pasta
DEZIN£24.444.6★
What buyers say about electric pot
What buyers praise and complain about, mined from review topics.What buyers love
“Good cooking outcomes”
“The build quality is solid”
“Easy to use”
“Good Value”
“cleaning has been straightforward”
“Heats up fast”
“The product appears compact in size”
“Comes to the boil really quickly”
“All was as described”
“Great material and durability”
What buyers complain about
“Bit small”
“really poor quality construction”
“now decided to stop working”
“Food dont stick at all”
“however, this causes a huge issue with cleaning”
“part of the grill didn't heat up anything”
“Doesnt work”
“Slow cooker”
“Why is nobody saying the coating in this pot peels off”
“it doesnt feel especially sturdy”
Top return reasons
Common questions
- Is electric pot profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the electric pot niche?
- 16 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in electric pot?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.5%.
- When does demand for electric pot peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the electric pot niche?
- Listings span £12.64–£64.78; the average listing price is £26.87 (sweet spot $15–$100). The average incumbent carries 1,860 reviews — the moat a new listing must climb.