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Electric Pot

Fail

Demand is soft, at -30.9% this quarter, so Electric Pot is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr145K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
35%top-5 click share · 16 brands · 44 sellers

Flapen Score

Electric Pot against its category

The dotted line is the Home & Garden average. Past it, Electric Pot is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Pot 145K times last year and spent an estimated £56K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
1.4%
Market size, estimated
£56Ka year
Peak month
October2.5× the quietest month
Top search term
electric pot43K searches a year

02 · Price

A sale here is worth £26.87.

Listings sell for £26.87 on average, from £12.64 to £64.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £26.87 that is £0 to £3K a year per listing.

Average price
£26.87inside the $15 to $100 sweet spot
Price range
£12.64–£64.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #13 within Small Kitchen Appliances. It carries 1,860 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
11.6%
Average rank
#13in Small Kitchen Appliances
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,860per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Electric Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

44

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

21%

  • DEZIN24%
  • Audecook18%
  • ZEJEXXB17%
  • Vocha10%
  • Quest5%
  • Foppla5%

Demand

Electric Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Electric Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric pot43K/yr
  • electric hot pot36K/yr
  • electric cooking pot18K/yr
  • electric saucepan16K/yr
  • electric cooking pots8K/yr
  • electric hotpot9K/yr
  • electric saucepan with uk plug8K/yr
  • electric hot pots7K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.02

Bit small

bit too big for me

The cord is also short

Quality-Overall7%−0.04

really poor quality construction

Not great quality

It isn't made well

Durability7%−0.06

now decided to stop working

after only one month, it stopped working

Dont last long

Adhesion/Stickiness5%−0.03

Food dont stick at all

now stuck with it

Non stick peels off

Ease Of Cleaning5%

however, this causes a huge issue with cleaning

However one disappointment is that the cooking pan/surface is not removable which means having to carefully clean it without getting the electric connection point wet

Really difficult to clean

Love

Cooking Experience13%+0.75

Good cooking outcomes

I find this cooks evenly

Cooks perfectly

Quality-Overall12%−0.04

The build quality is solid

A quality cooker

Excellent product

Ease Of Use11%+0.93

Easy to use

It's so handy

It makes your life pretty easier

Value For Money10%+1.26

Good Value

Great value

Amazing value

Ease Of Cleaning7%

cleaning has been straightforward

easy to clean Perfect all in one cooking pan

easy cleaning

Return

3.5% Return rate 50% Fixable by listing

Size-Overall36%▆▇█▆▆▆

Bit small

bit too big for me

The cord is also short

Functionality-Overall12%▅▅▆▆▆█

Doesnt work

Not working properly

Now the yogurt mode has stopped working

Heating9%▇█▅▇█▅

part of the grill didn't heat up anything

doesnt heat up

Does not keep food warm

Quality-Overall6%▃▃▆██▇

really poor quality construction

Not great quality

It isn't made well

Product Condition4%▄▆██▅▅

FAQ

Common Electric Pot questions

Answered from the same tracked data.