Is electric pizza oven profitable to sell on Amazon United Kingdom?

The niche generates £183K/yr across 43 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the electric pizza oven niche?

29 brands and 79 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in electric pizza oven?

Top complaints mined from reviews: Heating, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 3.9%.

When does demand for electric pizza oven peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the electric pizza oven niche?

Listings span £20.58–£269.09; the average listing price is £94.56 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.

electric pizza oven

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great305.98

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great£94.56

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay£183K

£183K/yr · 255K searches

Price range

Okay£20.58–£269.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, electric pizza oven is a £183K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

electric pizza oven market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £142K–£189K; units × avg price
Conversion rate: 0.8%
Avg BSR: #168
Page quality: 0%
Prime: 74%
Sponsored: 84%
Out of stock: 14.0%
Avg brand age: 44 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

37%

Top 20: 81%

Open market

46%

Chefman13%
YIBAKE10%
Ninja9%
DMD Collective8%
Baker's Friend7%
Unold7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top electric pizza oven search terms

electric pizza oven59K/yr +26.2%0.5% conv.
indoor pizza oven46K/yr +1.2%0.4% conv.
pizza oven electric28K/yr +22.6%0.7% conv.
pizza maker38K/yr -20.6%0.5% conv.
pizza oven indoor39K/yr -47.4%0.4% conv.
indoor pizza oven uk11K/yr +13.8%0.5% conv.
electric pizza oven indoor uk12K/yr -12.4%0.7% conv.
pizza cooker10K/yr -29.6%0.9% conv.
pizza maker electric9K/yr -45.6%1.0% conv.
pizza makers3K/yr +6.1%0.3% conv.

All search terms

Top electric pizza oven products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Artisan Electric Outdoor Pizza Oven & Air Fryer 4 Functions: Pizza Air Fry Bake & Prove 5 Pizza Settings Includes 12-inch Pizza Stone Pizza Peel Baking Tray & Air Fry Basket Grey MO201UK

Ninja£183.274.6★384 rev

DMD Collective - 12 Electric Pizza Oven Stone Base Glass Window Black

DMD Collective£51.484.2★179 rev

Chefman Everything Maker 30cm Pizza Oven Electric & More 1570W 220C

Chefman£40.764.4★1,264 rev

Bakers Friend Countertop Pizza Maker Electric 31cm Pizza Maker Machine for Family-sized Quesadillas Omelettes and More Non-stick Cooking Plates 1400W Graphite

Baker's Friend£33.734.3★44 rev

Chefman 30cm Indoor Pizza Oven with Stone Peel & Brush 4 Presets

Chefman£146.714.3★543 rev

Newest

by launch date

Electric pizza oven 6 programs 1700W max. 450C suitable for 32cm pizzas 5-in-1 multifunction: pizza grilling keeping warm baking and cooking includes pizza stone and pizza peel (Black)

Azmsary£161.4726 rev

3mo ago

Outsunny Electric Indoor Pizza Oven Portable Kitchen Countertop Pizza Maker with 37 cm Stone Dual Heating Control 6 Presets and Peel Space-Saving Design for Countertop Black

Outsunny£115.866 rev

4mo ago

YASHE Electric Pizza Oven 400C 1200W Pizza Ready in 46 Mins

YASHE£69.835 rev

5mo ago

KINGWISE Pizza Oven Pizza Maker with 5 Preset Modes Adjustable Time & Temp to 400C Pizza Oven Indoor with 13 Inch Pizza Stone Complete Pizza Making Set Included

KINGWISE£177.4527 rev

6mo ago

YIBAKE Electric-Pizza-Oven-Indoor 1200W 31CM Pizza Maker Red

YIBAKE£51.49468 rev

10mo ago

What buyers say about electric pizza oven

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Its fast and easy to use with basic clear setting controls”

Quality-Overall12%

“Excellent product”

Cooking Experience11%

“Cooks good”

Baking10%

“Great pan”

Value For Money9%

“Great value”

Ease Of Cleaning5%

“Easy clean”

Heating5%

“Heats up fast”

Frying Quality4%

“Nice air fryer”

Advertised Vs Actual Product3%

“Works as well as advertised”

Crispiness2%

“The results are crisp”

What buyers complain about

Heating10%

“not hot enough”

Ease Of Cleaning7%

“Needs cleaning regularly”

Adhesion/Stickiness6%

“Sticks”

Cooking Experience5%

“Cooks uneven”

Instructions/User Manual/Troubleshooting5%

“let down by incoherent instructions”

Quality-Overall5%

“Terrible product”

Durability4%

“Broken after 4 uses”

Size-Overall4%

“a pretty long preheat”

Value For Money3%

“I know its not cheap”

Functionality-Overall3%

“Good concept but ok execution”

Top return reasons

Size-Overall32%

Heating16%

Functionality-Overall15%

Quality-Overall4%

Advertised Vs Actual Product3%

Product Condition3%

Cooking Experience2%

Flammable2%

Value For Money2%

Ease Of Use2%

Common questions

Is electric pizza oven profitable to sell on Amazon United Kingdom?: The niche generates £183K/yr across 43 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the electric pizza oven niche?: 29 brands and 79 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in electric pizza oven?: Top complaints mined from reviews: Heating, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 3.9%.
When does demand for electric pizza oven peak?: Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the electric pizza oven niche?: Listings span £20.58–£269.09; the average listing price is £94.56 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.