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Electric Pizza Oven

Maybe

The top 5 brands take only 47% of clicks. But buyers convert on only 0.8% of searches, so Electric Pizza Oven is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£183K/yr255K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
37%top-5 click share · 29 brands · 79 sellers

Flapen Score

Electric Pizza Oven against its category

The dotted line is the Home & Garden average. Past it, Electric Pizza Oven is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Pizza Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Pizza Oven 255K times last year and spent an estimated £183K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.8%
Market size, estimated
£183Ka year
Peak month
December1.7× the quietest month
Top search term
electric pizza oven59K searches a year

02 · Price

A sale here is worth £94.56.

Listings sell for £94.56 on average, from £20.58 to £269.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £94.56 that is £0 to £9K a year per listing.

Average price
£94.56inside the $15 to $100 sweet spot
Price range
£20.58–£269.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #168 within Barbecue & Outdoor Dining. It carries 306 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
14.0%
Average rank
#168in Barbecue & Outdoor Dining
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Electric Pizza Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

79

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

37%

Top 20: 81%

Open market

46%

  • Chefman13%
  • YIBAKE10%
  • Ninja9%
  • DMD Collective8%
  • Baker's Friend7%
  • Unold7%

Demand

Electric Pizza Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Electric Pizza Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric pizza oven59K/yr
  • indoor pizza oven46K/yr
  • pizza oven electric28K/yr
  • pizza maker38K/yr
  • pizza oven indoor39K/yr
  • indoor pizza oven uk11K/yr
  • electric pizza oven indoor uk12K/yr
  • pizza cooker10K/yr
  • pizza maker electric9K/yr
  • pizza makers3K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Pizza Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating10%−0.07

not hot enough

Gets REALLY HOT

wasnt heating up

Ease Of Cleaning7%−0.02

Needs cleaning regularly

is hard to clean

It is not easy to clean

Adhesion/Stickiness6%−0.10

Sticks

Not completely non stick

The non-stick surface is very poor

Cooking Experience5%+0.20

Cooks uneven

Base doesnt cook

other than few minutes shorter cooking time you're not getting anything

Instructions/User Manual/Troubleshooting5%−0.06

let down by incoherent instructions

There were no instructions on how to solve this issue in the manual

Not received a instructions book on how to use this

Love

Ease Of Use14%+1.48

Its fast and easy to use with basic clear setting controls

Easy to use

It's extremely easy to use as it has different presets for many different items and you can adjust the time and temperature

Quality-Overall12%+0.27

Excellent product

overall a great handy piece of kit

looks good in my kitchen

Cooking Experience11%+0.20

Cooks good

Cooks beautifully

Food cooks evenly

Baking10%+0.97

Great pan

Good for making homemade pizzas

perfect for all oven needs

Value For Money9%+0.61

Great value

Good value for money

Best price

Return

3.9% Return rate 43% Fixable by listing

Size-Overall32%█▆▆▅▅▅

a pretty long preheat

It is quite large

Small

Heating16%▄▇▆▇█▆

not hot enough

Gets REALLY HOT

wasnt heating up

Functionality-Overall15%▇▆██▇█

Good concept but ok execution

Not working

it doesn't work

Quality-Overall4%▃▅▇█▆▂

Terrible product

A load of cheap rubbish

Really bad quality

Advertised Vs Actual Product3%▂█▄▄▆▆

FAQ

Common Electric Pizza Oven questions

Answered from the same tracked data.