Electric Multi-cookers
FailDemand is soft, at -38.0% this quarter, so Electric Multi-cookers is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £297K/yr493K searches / yr
- 90-day growth
- -38.0%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 146 sellers
Flapen Score
Electric Multi-cookers against its category
The dotted line is the Home & Garden average. Past it, Electric Multi-cookers is stronger. Inside it, weaker.
Market
The Electric Multi-cookers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Multi-cookers 493K times last year and spent an estimated £297K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- -38.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £297Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- multi cooker136K searches a year
02 · Price
A sale here is worth £80.35.
Listings sell for £80.35 on average, from £19.34 to £201.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £80.35 that is £8K to £20K a year per listing.
- Average price
- £80.35inside the $15 to $100 sweet spot
- Price range
- £19.34–£201.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #571 within Cookware. It carries 2,660 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 78%
- Out of stock, average day
- 9.6%
- Average rank
- #571in Cookware
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,660per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Electric Multi-cookers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Instant Pot Duo 7-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Large Pressure Cooker Slow Cooker Rice Cooker Sauté Yoghurt Maker Food Steamer Pot and Food Warmer Dishwasher Safe
- Price
- £58.49
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 11y ago

Midea Pressure Cooker 6L 70% Faster 14 Presets Nourish Pro 9-in-1 Multi Cooker(Yogurt Maker Rice Cooker Slow Cooker Sauté Steamer etc.) Stainless Steels Inner Pot Non-Stick Dishwasher Safe
- Price
- £56.44
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 2y ago

Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
- Price
- £41.45
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 4y ago

Instant Pot DUO MINI 3L Electric Pressure Cooker. 7-in-1: Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Steamer and Food Warmer Black silver
- Price
- £55.66
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 9y ago

Drew&Cole CleverChef 14-in-1 Multi Cooker - Stew Roast Slow Cooker Steam Bake Bread Maker Rice Soup Maker & More - Large Capacity Family Batch Cooking - Cooks 5 Portions
- Price
- £50.55
- Rating
- 4.4/5
- Reviews
- 3,852
- Age
- 8y ago
Trending
90-day click momentum
Multifunctional Electric Pressure Cooker with 8 Preset Programs 24H Reservation & Keep Warm Food-Grade Aluminum Inner Pot for Rice Soup Meat Cake (size 3)
- Price
- £38.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £71.48
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2mo ago

KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £57.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Ninja Foodi MAX Multi Cooker 7.5L with 9 Cooking Functions Pressure Cook
- Price
- £147.42
- Rating
- 4.7/5
- Reviews
- 4,901
- Age
- 6y ago

Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK
- Price
- £133.52
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago
Newest
by launch date
KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £57.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £71.48
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2mo ago

Multifunctional Electric Pressure Cooker with 8 Preset Programs 24H Reservation & Keep Warm Food-Grade Aluminum Inner Pot for Rice Soup Meat Cake (size 3)
- Price
- £38.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

DMD Collective - 6L Pressure Cooker 23-in-1 Electric Multi-Cooker
- Price
- £55.95
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 6mo ago

Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK
- Price
- £133.52
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
146
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
21%
- Instant Pot24%
- Midea18%
- Ninja16%
- Russell Hobbs10%
- Drew&Cole5%
- Cosori5%
Demand
Electric Multi-cookers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Electric Multi-cookers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multi cooker136K/yr
- electric pressure cooker80K/yr
- multicooker58K/yr
- pressure cooker electric45K/yr
- multicooker electric23K/yr
- multi cooker with pressure cooker13K/yr
- pressure king pro19K/yr
- electric multicooker7K/yr
- electric multi-cookers23K/yr
- tefal multi cooker13K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Multi-cookers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke within the first week
now decided to stop working
Doesn't last
Gets far too hot
doesnt heat up
no heating
Didnt expect it to be so big
the lid didnt fit
Very large
really poor quality construction
Poor quality control by Ninja
Poor quality
it stop working while I am cooking
and so stops cooking
Decreases cooking time
Love
Cooks faster
Great for pressure cooking
I enjoy cooking
super easy to make
It makes your life pretty easier
Ease of use
Excellent Product
the build quality is excellent
The build quality is solid
Value for money
Excellent value
Good Value
Easy cleaning
easy to clean Perfect all in one cooking pan
Cleaning is straightforward
Return
4.3% Return rate 57% Fixable by listing
Didnt expect it to be so big
the lid didnt fit
Very large
Doesnt work
Doesnt work properly
Stop working
Gets far too hot
doesnt heat up
no heating
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Multi-cookers questions
Answered from the same tracked data.









