Electric Multi-cookers
soft demand (-38.0% this quarter) — Electric Multi-cookers doesn't clear our bar today.
Flapen Score
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Is Electric Multi-cookers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Multi-cookers is a £297K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Electric Multi-cookers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -38.0% over the last 90 days and 0.8% of searches end in a purchase.
£297K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Electric Multi-cookers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Instant Pot Duo 7-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Large Pressure Cooker Slow Cooker Rice Cooker Sauté Yoghurt Maker Food Steamer Pot and Food Warmer Dishwasher Safe
- Price
- £58.49
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 11y ago
Midea Pressure Cooker 6L 70% Faster 14 Presets Nourish Pro 9-in-1 Multi Cooker(Yogurt Maker Rice Cooker Slow Cooker Sauté Steamer etc.) Stainless Steels Inner Pot Non-Stick Dishwasher Safe
- Price
- £56.44
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 2y ago
Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
- Price
- £41.45
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 4y ago
Instant Pot DUO MINI 3L Electric Pressure Cooker. 7-in-1: Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Steamer and Food Warmer Black silver
- Price
- £55.66
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 9y ago
Drew&Cole CleverChef 14-in-1 Multi Cooker - Stew Roast Slow Cooker Steam Bake Bread Maker Rice Soup Maker & More - Large Capacity Family Batch Cooking - Cooks 5 Portions
- Price
- £50.55
- Rating
- 4.4/5
- Reviews
- 3,852
- Age
- 8y ago
Trending
90-day click momentum
Multifunctional Electric Pressure Cooker with 8 Preset Programs 24H Reservation & Keep Warm Food-Grade Aluminum Inner Pot for Rice Soup Meat Cake (size 3)
- Price
- £38.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £71.48
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2mo ago
KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £57.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago
Ninja Foodi MAX Multi Cooker 7.5L with 9 Cooking Functions Pressure Cook
- Price
- £147.42
- Rating
- 4.7/5
- Reviews
- 4,901
- Age
- 6y ago
Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK
- Price
- £133.52
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago
Newest
by launch dateKOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £57.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago
KOMORE 12-in-1 Electric Multi-Cooker 6L with Digital Display Multi Cooker Stainless Steel Slow Cooker Rice Cooker Steam Sauté Yogurt Maker Timer Keep Warm Dishwasher Safe
- Price
- £71.48
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2mo ago
Multifunctional Electric Pressure Cooker with 8 Preset Programs 24H Reservation & Keep Warm Food-Grade Aluminum Inner Pot for Rice Soup Meat Cake (size 3)
- Price
- £38.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
DMD Collective - 6L Pressure Cooker 23-in-1 Electric Multi-Cooker
- Price
- £55.95
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 6mo ago
Ninja Speedi 12-in-1 Multi-Cooker Air Fryer and Slow Cooker Grey ON500UK
- Price
- £133.52
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
146
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
21%
- Instant Pot24%
- Midea18%
- Ninja16%
- Russell Hobbs10%
- Drew&Cole5%
- Cosori5%
Electric Multi-cookers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Electric Multi-cookers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- multi cooker136K/yr
- electric pressure cooker80K/yr
- multicooker58K/yr
- pressure cooker electric45K/yr
- multicooker electric23K/yr
- multi cooker with pressure cooker13K/yr
- pressure king pro19K/yr
- electric multicooker7K/yr
- electric multi-cookers23K/yr
- tefal multi cooker13K/yr
What reviews say buyers love and hate about Electric Multi-cookers
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Cooks faster”
“super easy to make”
“Excellent Product”
“Value for money”
“Easy cleaning”
What buyers complain about
53% of reviews“broke within the first week”
“Gets far too hot”
“Didnt expect it to be so big”
“really poor quality construction”
“it stop working while I am cooking”
Electric Multi-cookers return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Multi-cookers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
