Electric Knife
FailDemand is soft, at -46.5% this quarter, so Electric Knife is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £301K/yr507K searches / yr
- 90-day growth
- -46.5%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 14 sellers
Flapen Score
Electric Knife against its category
The dotted line is the Home & Garden average. Past it, Electric Knife is stronger. Inside it, weaker.
Market
The Electric Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Knife 507K times last year and spent an estimated £301K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -46.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £301Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- electric knife166K searches a year
02 · Price
A sale here is worth £21.91.
Listings sell for £21.91 on average, from £13.03 to £33.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £21.91 that is £22K to £27K a year per listing.
- Average price
- £21.91inside the $15 to $100 sweet spot
- Price range
- £13.03–£33.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £22K–£27K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 1,590 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 22.5%
- Average rank
- #6in Small Kitchen Appliances
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,590per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Electric Knife products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs Food Collection Electric Carving Knife with dual serated 203mm stainless steel blades Power & blade release button Dishwasher safe blades Easy wrap cord storage 120W 13892
- Price
- £13.03
- Rating
- 4.4/5
- Reviews
- 6,039
- Age
- 16y ago

Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago

Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago

Tower Electric Knife with One Touch Operation Ergonomic Design and Storage Case 120W Black 1 Pack T19028
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 1,751
- Age
- 5y ago

VonShef Electric Carving Knife With Two Serrated Blades For Multi-Purpose Use Ergonomic Handle Plus Low Vibration & Noise For Your Comfort Meat Vegetable or Bread Knife
- Price
- £19.23
- Rating
- 4.4/5
- Reviews
- 2,843
- Age
- 7y ago
Trending
estimated 90-day click momentum
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago

WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago

EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago

Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago

Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago
Newest
by launch date
EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago

WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago

WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago

HAUSHOF Cordless Electric Carving Knife Set - 8V Rechargeable with 2 Stainless Steel Blades & Fork - Essential for Thanksgiving Turkey Sunday Roast Ham & Bread - Grey
- Price
- £24.29
- Rating
- 4.1/5
- Reviews
- 401
- Age
- 2y ago

Reemix Electric Knife 150W Stainless Steel Blades
- Price
- £25.88
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
12%
- Russell Hobbs36%
- Reemix18%
- Daewoo13%
- Tower9%
- VonShef8%
- EZUVITA5%
- Open — no brand owns it (3 brands, 12%)
Demand
Electric Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Electric Knife search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- electric knife166K/yr
- electric carving knife129K/yr
- electric bread knife27K/yr
- electric knife carving for meat21K/yr
- electric carving knife for meat45K/yr
- electric knife for meat and bread19K/yr
- electric carving knifes9K/yr
- electric carving knife cordless14K/yr
- cordless electric knife9K/yr
- cordless carving knife9K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Knife
We read the reviews and the return reasons for every product selling here.
“Poor quality components”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Knife questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









