Electric Knife
FailDemand is soft, at -46.5% this quarter, so Electric Knife is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £301K/yr507K searches / yr
- 90-day growth
- -46.5%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 14 sellers
Flapen Score
Electric Knife against its category
The dotted line is the Home & Garden average. Past it, Electric Knife is stronger. Inside it, weaker.
Market
The Electric Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Knife 507K times last year and spent an estimated £301K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -46.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £301Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- electric knife166K searches a year
02 · Price
A sale here is worth £21.91.
Listings sell for £21.91 on average, from £13.03 to £33.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £21.91 that is £22K to £27K a year per listing.
- Average price
- £21.91inside the $15 to $100 sweet spot
- Price range
- £13.03–£33.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £22K–£27K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 1,590 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 22.5%
- Average rank
- #6in Small Kitchen Appliances
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,590per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Electric Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Carving Knife with dual serated 203mm stainless steel blades Power & blade release button Dishwasher safe blades Easy wrap cord storage 120W 13892
- Price
- £13.03
- Rating
- 4.4/5
- Reviews
- 6,039
- Age
- 16y ago
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago
Tower Electric Knife with One Touch Operation Ergonomic Design and Storage Case 120W Black 1 Pack T19028
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 1,751
- Age
- 5y ago
VonShef Electric Carving Knife With Two Serrated Blades For Multi-Purpose Use Ergonomic Handle Plus Low Vibration & Noise For Your Comfort Meat Vegetable or Bread Knife
- Price
- £19.23
- Rating
- 4.4/5
- Reviews
- 2,843
- Age
- 7y ago
Trending
90-day click momentum
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago
Newest
by launch dateEZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
HAUSHOF Cordless Electric Carving Knife Set - 8V Rechargeable with 2 Stainless Steel Blades & Fork - Essential for Thanksgiving Turkey Sunday Roast Ham & Bread - Grey
- Price
- £24.29
- Rating
- 4.1/5
- Reviews
- 401
- Age
- 2y ago
Reemix Electric Knife 150W Stainless Steel Blades
- Price
- £25.88
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
12%
- Russell Hobbs36%
- Reemix18%
- Daewoo13%
- Tower9%
- VonShef8%
- EZUVITA5%
- Open — no brand owns it (3 brands, 12%)
Demand
Electric Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Electric Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric knife166K/yr
- electric carving knife129K/yr
- electric bread knife27K/yr
- electric knife carving for meat21K/yr
- electric carving knife for meat45K/yr
- electric knife for meat and bread19K/yr
- electric carving knifes9K/yr
- electric carving knife cordless14K/yr
- cordless electric knife9K/yr
- cordless carving knife9K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality components
Low build quality
Not very good quality
as such they struggle to cut
But its a bit clunky to use
Very difficult to use
which stopped working after many
useless after couple of uses
this broke a week after returns were allowed - a piece of junk
unfortunately I am extremely disappointed with the on/off button
Button broke after a couple of months
Flimsy on/off button
Not fit for purpose
Lead so short you cant really use
Short mains lead
Love
An easy to hold
easy to control
Easy to use
It seems well made
well made
Good quality
Decent value for money
good price
Good value for money
works like it should do
Just as described
does what it is supposed to do
Very sharp
Very sharp blades
great knife
Return
3.2% Return rate 11% Fixable by listing
feel very flimsy
Blades not very strong
Not strong
Slightly heavier than I was expecting
Quite heavy
A little on the heavy side for my wife
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Knife questions
Answered from the same tracked data.