electric knife
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.91avg listing price — sweet spot $15–$100
Price range
Great£13.03–£33.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£301K£301K/yr · 507K searches
Review moat
Okay1,590.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric knife is a £301K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric knife market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £329K–£438K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 22.5%
- Avg brand age
- 40 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
12%
- Russell Hobbs36%
- Reemix18%
- Daewoo13%
- Tower9%
- VonShef8%
- EZUVITA5%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.0×
Top electric knife search terms
- electric knife166K/yr
- electric carving knife129K/yr
- electric bread knife27K/yr
- electric knife carving for meat21K/yr
- electric carving knife for meat45K/yr
- electric knife for meat and bread19K/yr
- electric carving knifes9K/yr
- electric carving knife cordless14K/yr
- cordless electric knife9K/yr
- cordless carving knife9K/yr
Top electric knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Carving Knife with dual serated 203mm stainless steel blades Power & blade release button Dishwasher safe blades Easy wrap cord storage 120W 13892
Russell Hobbs£13.034.4★6,039 rev
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
Reemix£17.824.4★1,045 rev
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
Daewoo£15.864.4★2,892 rev
Tower Electric Knife with One Touch Operation Ergonomic Design and Storage Case 120W Black 1 Pack T19028
Tower£19.634.4★1,751 rev
VonShef Electric Carving Knife With Two Serrated Blades For Multi-Purpose Use Ergonomic Handle Plus Low Vibration & Noise For Your Comfort Meat Vegetable or Bread Knife
VonShef£19.234.4★2,843 rev
Newest
by launch date
EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
EZUVITA£25.63210 rev
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
WORKPRO£33.2336 rev
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
WORKPRO£31.2636 rev
HAUSHOF Cordless Electric Carving Knife Set - 8V Rechargeable with 2 Stainless Steel Blades & Fork - Essential for Thanksgiving Turkey Sunday Roast Ham & Bread - Grey
HAUSHOF£24.29401 rev
Reemix Electric Knife 150W Stainless Steel Blades
Reemix£25.88513 rev
Trending
90-day click momentumWORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
WORKPRO£33.233.8★
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
WORKPRO£31.263.8★
EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
EZUVITA£25.634.1★
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
Reemix£17.824.4★
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
Daewoo£15.864.4★
What buyers say about electric knife
What buyers praise and complain about, mined from review topics.What buyers love
“An easy to hold”
“It seems well made”
“Decent value for money”
“works like it should do”
“Very sharp”
“It feels quite lightweight in the hand”
“The main body is solid”
“Detachable for cleaning”
“Both cut beautifully”
“as thick or thin as you wish”
What buyers complain about
“Poor quality components”
“as such they struggle to cut”
“which stopped working after many”
“unfortunately I am extremely disappointed with the on/off button”
“Not fit for purpose”
“Slightly pricey at £40”
“Grip uncomfortable”
“feel very flimsy”
“Slightly heavier than I was expecting”
“Ad is misleading”
Top return reasons
Common questions
- Is electric knife profitable to sell on Amazon United Kingdom?
- The niche generates £301K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -46.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the electric knife niche?
- 9 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in electric knife?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Durability. The return rate is 3.2%.
- When does demand for electric knife peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the electric knife niche?
- Listings span £13.03–£33.23; the average listing price is £21.91 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.