Electric Knife
soft demand (-46.5% this quarter) — Electric Knife doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Electric Knife profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Knife is a £301K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Electric Knife: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.5% over the last 90 days and 2.7% of searches end in a purchase.
£301K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 11 products
Top Electric Knife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Carving Knife with dual serated 203mm stainless steel blades Power & blade release button Dishwasher safe blades Easy wrap cord storage 120W 13892
- Price
- £13.03
- Rating
- 4.4/5
- Reviews
- 6,039
- Age
- 16y ago
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago
Tower Electric Knife with One Touch Operation Ergonomic Design and Storage Case 120W Black 1 Pack T19028
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 1,751
- Age
- 5y ago
VonShef Electric Carving Knife With Two Serrated Blades For Multi-Purpose Use Ergonomic Handle Plus Low Vibration & Noise For Your Comfort Meat Vegetable or Bread Knife
- Price
- £19.23
- Rating
- 4.4/5
- Reviews
- 2,843
- Age
- 7y ago
Trending
90-day click momentum
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
EZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago
Reemix Electric Carving Knife 100W with 2 Stainless Blades & Fork
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 2y ago
Daewoo Electric Carving Knife 180W Double Blade Carving Knife with Safety Eject Button & Dual Blade Action Ideal for Meat Bread & Roasts Lightweight Handle Easy Clean
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 2,892
- Age
- 6y ago
Newest
by launch dateEZUVITA 8V Cordless Electric Knife Set Rechargeable Electric Carving Knife with Reciprocating Blades Fork interchangeable 2000mAh Battery Suitable for Turkey Meat Poultry Bread Cheese (Red)
- Price
- £25.63
- Rating
- 4.1/5
- Reviews
- 210
- Age
- 10mo ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Ham Steak & Bread Storage Case Included Black
- Price
- £33.23
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
WORKPRO Cordless Electric Knife Set 8V Electric Bread Knife with 2 Stainless Steel Blades & Fork Electric Carving Knife for Steak Ham & Bread Storage Case Included White
- Price
- £31.26
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 1y ago
HAUSHOF Cordless Electric Carving Knife Set - 8V Rechargeable with 2 Stainless Steel Blades & Fork - Essential for Thanksgiving Turkey Sunday Roast Ham & Bread - Grey
- Price
- £24.29
- Rating
- 4.1/5
- Reviews
- 401
- Age
- 2y ago
Reemix Electric Knife 150W Stainless Steel Blades
- Price
- £25.88
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
12%
- Russell Hobbs36%
- Reemix18%
- Daewoo13%
- Tower9%
- VonShef8%
- EZUVITA5%
- Open — no brand owns it (3 brands, 12%)
Electric Knife demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.0×
Top Electric Knife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric knife166K/yr
- electric carving knife129K/yr
- electric bread knife27K/yr
- electric knife carving for meat21K/yr
- electric carving knife for meat45K/yr
- electric knife for meat and bread19K/yr
- electric carving knifes9K/yr
- electric carving knife cordless14K/yr
- cordless electric knife9K/yr
- cordless carving knife9K/yr
What reviews say buyers love and hate about Electric Knife
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“An easy to hold”
“It seems well made”
“Decent value for money”
“works like it should do”
“Very sharp”
What buyers complain about
63% of reviews“Poor quality components”
“as such they struggle to cut”
“which stopped working after many”
“unfortunately I am extremely disappointed with the on/off button”
“Not fit for purpose”
Electric Knife return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Knife questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
