Electric Griddle
Electric Griddle shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Is Electric Griddle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Griddle is a £507K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Electric Griddle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +74.0% over the last 90 days and 2.3% of searches end in a purchase.
£507K
revenue / yr
Who owns the niche?
The top 5 brands hold 39% of demand, so 61% of the market is open.
61%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 63 products
Top Electric Griddle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate
- Price
- £23.59
- Rating
- 4.5/5
- Reviews
- 4,445
- Age
- 12y ago
Andes Double Sided Cast Iron Griddle Plate with Handles Ribbed Grill Pan/BBQ Skillet for Camping 50 x 23cm
- Price
- £15.95
- Rating
- 4.3/5
- Reviews
- 696
- Age
- 12y ago
OVERMONT Pre-Seasoned Cast Iron Reversible Griddle Grill Pan with Handles for Gas Stovetop Open Fire Oven 43.18 * 24.89CM (17x9.8) - One Tray Scrapers Included
- Price
- £25.14
- Rating
- 4.3/5
- Reviews
- 762
- Age
- 5y ago
Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray
- Price
- £24.24
- Rating
- 4.5/5
- Reviews
- 891
- Age
- 7y ago
Taylor & Brown X-Large Non-Stick Cast Iron Reversible Griddle Plate Pan Double Sided for BBQ & Hob Cooking with Non-Stick Ridged and Flat Surfaces and Drip Tray 50.5 x 25.7cm
- Price
- £16.56
- Rating
- 4.1/5
- Reviews
- 859
- Age
- 10y ago
Trending
90-day click momentum
Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
- Price
- £16.67
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 6mo ago
CosmoGrill Cast Iron Reversible Griddle Pan Plate for Pro & Deluxe 4+1 6+1 Gas Barbecues
- Price
- £32.63
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 9y ago
Quest XL Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 70cm x 23cm Cooking Plate
- Price
- £29.59
- Rating
- 4.5/5
- Reviews
- 4,445
- Age
- 5y ago
Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
- Price
- £28.70
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 1y ago
Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush
- Price
- £20.24
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 2y ago
Newest
by launch dateDayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
- Price
- £16.67
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 6mo ago
Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
- Price
- £28.70
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 1y ago
GEEPAS Teppanyaki Grill Smokeless Non-Stick Adjustable Temp | Indoor BBQ
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 2y ago
Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush
- Price
- £20.24
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 2y ago
bella Electric Griddle Ceramic Titanium Non-Stick Coating Large Submersible Cooking Surface and Removable Fat Drip Tray Adjustable Temperature PTFE and PFOA Free 27cm x 51cm Black
- Price
- £17.96
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
42 falling
Sellers
81
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
31%
Top 20: 67%
Open market
56%
- OVERMONT9%
- Quest9%
- VonShef8%
- Andes6%
- Trendi6%
- andrew james6%
Electric Griddle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
Top Electric Griddle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bbq griddle plate48K/yr
- electric griddle79K/yr
- teppanyaki grill56K/yr
- griddle80K/yr
- cast iron griddle51K/yr
- griddle plate for gas hob40K/yr
- griddle plate35K/yr
- bbq hot plate15K/yr
- bbq griddle15K/yr
- grill plate22K/yr
What reviews say buyers love and hate about Electric Griddle
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The tings are good quality”
“Good for the money”
“It's also easy to clean up”
“easy to store away”
“good size”
What buyers complain about
66% of reviews“bit small”
“it's tricky to clean”
“Handle does get hot”
“Didn't last”
“Went rusty after the first wash”
Electric Griddle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Griddle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
