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Electric Griddle

Pass

Electric Griddle scores 70 out of 100, a Pass. Shoppers spend $507K a year here, search demand grew +74.0% this quarter, and returns run at 1.9% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£507K/yr553K searches / yr
90-day growth
+74.0%search demand this quarter
Competition
31%top-5 click share · 42 brands · 81 sellers

Flapen Score

Electric Griddle against its category

The dotted line is the Home & Garden average. Past it, Electric Griddle is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Griddle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Griddle 553K times last year and spent an estimated £507K. The top 5 brands take 39% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £507K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
+74.0%
Conversion, latest week
2.3%
Market size, estimated
£507Ka year
Peak month
May2.9× the quietest month
Top search term
bbq griddle plate48K searches a year

02 · Price

A sale here is worth £40.58.

Listings sell for £40.58 on average, from £13.40 to £261.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £40.58 that is £4K to £10K a year per listing.

Average price
£40.58inside the $15 to $100 sweet spot
Price range
£13.40–£261.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #2,705 within Cookware. It carries 1,609 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
49%
Out of stock, average day
5.2%
Average rank
#2,705in Cookware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Electric Griddle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

81

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

31%

Top 20: 67%

Open market

56%

  • OVERMONT9%
  • Quest9%
  • VonShef8%
  • Andes6%
  • Trendi6%
  • andrew james6%

Demand

Electric Griddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Electric Griddle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq griddle plate48K/yr
  • electric griddle79K/yr
  • teppanyaki grill56K/yr
  • griddle80K/yr
  • cast iron griddle51K/yr
  • griddle plate for gas hob40K/yr
  • griddle plate35K/yr
  • bbq hot plate15K/yr
  • bbq griddle15K/yr
  • grill plate22K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Griddle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%

bit small

plug lead a little short

A bit too big than expected

Ease Of Cleaning9%+0.30

it's tricky to clean

nightmare to clean

difficult to clean

Heating9%−0.04

Handle does get hot

of which where slow to heat up

doesn't heat evenly

Durability9%−0.06

Didn't last

Terrible broke after a few months

Handle broke on first use

Rusts/Corrodes9%−0.10

Went rusty after the first wash

Rusts

Rusts if you put it in the dishwasher

Love

Quality-Overall19%+1.25

The tings are good quality

Great product for the price

Amazing quality

Value For Money15%+1.45

Good for the money

Great value

reasonably priced

Ease Of Cleaning12%+0.30

It's also easy to clean up

cleans really well

Easy clean

Ease Of Use7%+0.59

easy to store away

Easy to use

Great tool

Size-Overall6%

good size

Fit every need

True to size

Return

1.9% Return rate 53% Fixable by listing

Size-Overall40%▆▆▇███

bit small

plug lead a little short

A bit too big than expected

Heating11%▇█▅▆▆▆

Handle does get hot

of which where slow to heat up

doesn't heat evenly

Functionality-Overall7%█▇▇▅▄▅

Ruins your hob

Hence does not hold food in it properly

it just does not work

Weight Heavy5%▇▇██▅▇

heavier than we thought

Way too heavy

pan is heavy

Quality-Overall4%▅██▅▅▄

the quality control is clearly lacking

Dreadful quality

Cheaply made

FAQ

Common Electric Griddle questions

Answered from the same tracked data.