electric griddle
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible£40.58avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Growth
Great+74.0%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£507K£507K/yr · 553K searches
Review moat
Okay1,609.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£13.40–£261.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, electric griddle is a £507K/yr Amazon United Kingdom market (553K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric griddle market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £325K–£406K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,705
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 87%
- Out of stock
- 5.2%
- Avg brand age
- 48 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
81
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
31%
Top 20: 67%
Open market
56%
- OVERMONT9%
- Quest9%
- VonShef8%
- Andes6%
- Trendi6%
- andrew james6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
Top electric griddle search terms
- bbq griddle plate48K/yr
- electric griddle79K/yr
- teppanyaki grill56K/yr
- griddle80K/yr
- cast iron griddle51K/yr
- griddle plate for gas hob40K/yr
- griddle plate35K/yr
- bbq hot plate15K/yr
- bbq griddle15K/yr
- grill plate22K/yr
Top electric griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest Large Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 48cm x 26cm Cooking Plate
Quest£23.594.5★4,445 rev
Andes Double Sided Cast Iron Griddle Plate with Handles Ribbed Grill Pan/BBQ Skillet for Camping 50 x 23cm
Andes£15.954.3★696 rev
OVERMONT Pre-Seasoned Cast Iron Reversible Griddle Grill Pan with Handles for Gas Stovetop Open Fire Oven 43.18 * 24.89CM (17x9.8) - One Tray Scrapers Included
OVERMONT£25.144.3★762 rev
Trendi Electric Teppanyaki Grill Griddle with 8 Wooden Spatulas - Adjustable Temperature Control - Electric BBQ Table Top Grill - Non Stick Hot Plate - Oil Drip Tray
Trendi£24.244.5★891 rev
Taylor & Brown X-Large Non-Stick Cast Iron Reversible Griddle Plate Pan Double Sided for BBQ & Hob Cooking with Non-Stick Ridged and Flat Surfaces and Drip Tray 50.5 x 25.7cm
Top Home Solutions£16.564.1★859 rev
Newest
by launch date
Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
Dayacoco£16.6715 rev
Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
Emperial£28.70209 rev
GEEPAS Teppanyaki Grill Smokeless Non-Stick Adjustable Temp | Indoor BBQ
GEEPAS£23.32118 rev
Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush
andrew james£20.24102 rev
bella Electric Griddle Ceramic Titanium Non-Stick Coating Large Submersible Cooking Surface and Removable Fat Drip Tray Adjustable Temperature PTFE and PFOA Free 27cm x 51cm Black
BELLA£17.96160 rev
Trending
90-day click momentumDayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
Dayacoco£16.673.9★
CosmoGrill Cast Iron Reversible Griddle Pan Plate for Pro & Deluxe 4+1 6+1 Gas Barbecues
CosmoGrill£32.634.6★
Quest XL Teppanyaki Grill Non Stick Electric Grill Adjustable Thermostat Includes 8 Wooden Spatulas For Parties Family Meals & More 70cm x 23cm Cooking Plate
Quest£29.594.5★
Emperial Teppanyaki Grill - Electric BBQ Grill with Non-Stick Table Top Plate 2000W Easy Clean Adjustable Temperature Control Oil Drip Tray & 8 Spatulas - 46x26x10cm
Emperial£28.704.3★
Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush
andrew james£20.243.9★
What buyers say about electric griddle
What buyers praise and complain about, mined from review topics.What buyers love
“The tings are good quality”
“Good for the money”
“It's also easy to clean up”
“easy to store away”
“good size”
“It heats up”
“Cooks well”
“Does what it says it does”
“Durable”
“Cooks a treat”
What buyers complain about
“bit small”
“it's tricky to clean”
“Handle does get hot”
“Didn't last”
“Went rusty after the first wash”
“heavier than we thought”
“the quality control is clearly lacking”
“Can't get it to non stick”
“Ruins your hob”
“Although quite expensive”
Top return reasons
Common questions
- Is electric griddle profitable to sell on Amazon United Kingdom?
- The niche generates £507K/yr across 63 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.0%. Flapen's verdict: Worth a look (70/100).
- How competitive is the electric griddle niche?
- 42 brands and 81 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in electric griddle?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Heating. The return rate is 1.9%.
- When does demand for electric griddle peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the electric griddle niche?
- Listings span £13.40–£261.52; the average listing price is £40.58 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.