electric frying pan
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£26.77avg listing price — sweet spot $15–$100
Price range
Incredible£16.68–£48.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,230.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£155K£155K/yr · 190K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, electric frying pan is a £155K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
electric frying pan market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £107K–£134K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 71%
- Out of stock
- 21.7%
- Avg brand age
- 44 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
15%
- Quest28%
- VonShef18%
- BELLA14%
- Trendi13%
- Judge6%
- andrew james5%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top electric frying pan search terms
- electric frying pan66K/yr
- electric pan46K/yr
- electric skillet27K/yr
- electric frying pan non stick with lid20K/yr
- electric skillet pan with lid12K/yr
- electric pans for cooking8K/yr
- electric frying pan with lid5K/yr
- electric cooking pan6K/yr
Top electric frying pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
Quest£17.664.3★3,054 rev
TRENDI Large 40 CM Multi Function Electric Cooker 1500 W Versatile - Tempered Glass LID Thermostatic Control Non-Stick Surface & Detachable Power Cable For Easy Serving
Trendi£19.344.2★344 rev
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
BELLA£20.834.3★298 rev
Quest 40cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium Electric Frying Pan / 40 x 40cm Surface/Detachable Power Cable For Serving
Quest£21.134.3★3,054 rev
VonShef Electric Frying Pan 5L 30cm Multi Cooker Non-Stick Electric Skillet with Glass Lid & Adjustable Temperature Easy Clean Cool Touch Handles & Detachable Power Cable for Serving 1500W
VonShef£25.314.3★3,175 rev
Newest
by launch date
1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
Vlocky£16.685 rev
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
SUPERLEX£36.660 rev
SUPERLEX Electric Frying Pan 1500W Non-Stick Electric Skillet 30cm
SUPERLEX£29.1626 rev
Nedis Electric Skillet Frying Pan Non-Stick 40cm Multicooker with Cool Touch Handles and Thick Cast Aluminium Body 2200W
NEDIS£48.1512 rev
Electric Hot Pot with Steamer Portable Nonstick Frying Pan with Dual Power Control Electric Shabu Shabu Cooker for Noodle Oatmeal Pasta Ramen 1.5L (Green C)
Mihoho£18.2640 rev
Trending
90-day click momentumSUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
SUPERLEX£36.660.0★
1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
Vlocky£16.681.9★
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
Quest£17.664.3★
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
BELLA£20.834.3★
Andrew James Electric Frying Pan Non-Stick Multi Cooker Skillet 30cm 1350W Glass Lid Large Multi-Function Electric Pan Electric Wok Portable Camping Cooker Energy Efficient Adjustable Temperature
andrew james£23.564.1★
What buyers say about electric frying pan
What buyers praise and complain about, mined from review topics.What buyers love
“the quality and size of the pan is very good”
“Good value”
“Wipe away the mess”
“holds heat well”
“Very convenient size”
“Cooks well”
“Easy to use”
“Love it use it more than a frying pan”
“Just what I needed”
“The pan surface is non stick food moves around easily in the pan not sticking at all”
What buyers complain about
“Not fit for purpose”
“now decided to stop working”
“very poor heat distribution”
“After 2 uses was no longer non stick”
“Not working”
“really poor quality construction”
“There is no regulating of the temperature”
“Not sure if worth 60£ for 7 months”
“on the third time of use one of the handles/feet came off completely”
“now can't use it”
Top return reasons
Common questions
- Is electric frying pan profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the electric frying pan niche?
- 14 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in electric frying pan?
- Top complaints mined from reviews: Size-Overall, Durability, Heating. The return rate is 2.1%.
- When does demand for electric frying pan peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the electric frying pan niche?
- Listings span £16.68–£48.15; the average listing price is £26.77 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.