Electric Frying Pan
soft demand (-9.4% this quarter) — Electric Frying Pan doesn't clear our bar today.
Flapen Score
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Is Electric Frying Pan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Frying Pan is a £155K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Electric Frying Pan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.4% over the last 90 days and 3.0% of searches end in a purchase.
£155K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 21 products
Top Electric Frying Pan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago
TRENDI Large 40 CM Multi Function Electric Cooker 1500 W Versatile - Tempered Glass LID Thermostatic Control Non-Stick Surface & Detachable Power Cable For Easy Serving
- Price
- £19.34
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 6y ago
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago
Quest 40cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium Electric Frying Pan / 40 x 40cm Surface/Detachable Power Cable For Serving
- Price
- £21.13
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 12y ago
VonShef Electric Frying Pan 5L 30cm Multi Cooker Non-Stick Electric Skillet with Glass Lid & Adjustable Temperature Easy Clean Cool Touch Handles & Detachable Power Cable for Serving 1500W
- Price
- £25.31
- Rating
- 4.3/5
- Reviews
- 3,175
- Age
- 13y ago
Trending
90-day click momentum
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago
Andrew James Electric Frying Pan Non-Stick Multi Cooker Skillet 30cm 1350W Glass Lid Large Multi-Function Electric Pan Electric Wok Portable Camping Cooker Energy Efficient Adjustable Temperature
- Price
- £23.56
- Rating
- 4.1/5
- Reviews
- 930
- Age
- 3y ago
Newest
by launch date1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
SUPERLEX Electric Frying Pan 1500W Non-Stick Electric Skillet 30cm
- Price
- £29.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Nedis Electric Skillet Frying Pan Non-Stick 40cm Multicooker with Cool Touch Handles and Thick Cast Aluminium Body 2200W
- Price
- £48.15
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago
Electric Hot Pot with Steamer Portable Nonstick Frying Pan with Dual Power Control Electric Shabu Shabu Cooker for Noodle Oatmeal Pasta Ramen 1.5L (Green C)
- Price
- £18.26
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
15%
- Quest28%
- VonShef18%
- BELLA14%
- Trendi13%
- Judge6%
- andrew james5%
- Open — no brand owns it (8 brands, 15%)
Electric Frying Pan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Electric Frying Pan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric frying pan66K/yr
- electric pan46K/yr
- electric skillet27K/yr
- electric frying pan non stick with lid20K/yr
- electric skillet pan with lid12K/yr
- electric pans for cooking8K/yr
- electric frying pan with lid5K/yr
- electric cooking pan6K/yr
What reviews say buyers love and hate about Electric Frying Pan
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“the quality and size of the pan is very good”
“Good value”
“Wipe away the mess”
“holds heat well”
“Very convenient size”
What buyers complain about
66% of reviews“Not fit for purpose”
“now decided to stop working”
“very poor heat distribution”
“After 2 uses was no longer non stick”
“Not working”
Electric Frying Pan return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Frying Pan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
