Electric Frying Pan
FailDemand is soft, at -9.4% this quarter, so Electric Frying Pan is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £155K/yr190K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 30 sellers
Flapen Score
Electric Frying Pan against its category
The dotted line is the Home & Garden average. Past it, Electric Frying Pan is stronger. Inside it, weaker.
Market
The Electric Frying Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Frying Pan 190K times last year and spent an estimated £155K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £155Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- electric frying pan66K searches a year
02 · Price
A sale here is worth £26.77.
Listings sell for £26.77 on average, from £16.68 to £48.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.77 that is £3K to £7K a year per listing.
- Average price
- £26.77inside the $15 to $100 sweet spot
- Price range
- £16.68–£48.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #27 within Small Kitchen Appliances. It carries 1,231 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 62%
- Out of stock, average day
- 21.7%
- Average rank
- #27in Small Kitchen Appliances
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Electric Frying Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago

TRENDI Large 40 CM Multi Function Electric Cooker 1500 W Versatile - Tempered Glass LID Thermostatic Control Non-Stick Surface & Detachable Power Cable For Easy Serving
- Price
- £19.34
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 6y ago

BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago

Quest 40cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium Electric Frying Pan / 40 x 40cm Surface/Detachable Power Cable For Serving
- Price
- £21.13
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 12y ago

VonShef Electric Frying Pan 5L 30cm Multi Cooker Non-Stick Electric Skillet with Glass Lid & Adjustable Temperature Easy Clean Cool Touch Handles & Detachable Power Cable for Serving 1500W
- Price
- £25.31
- Rating
- 4.3/5
- Reviews
- 3,175
- Age
- 13y ago
Trending
estimated 90-day click momentum
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago

Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago

BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago

Andrew James Electric Frying Pan Non-Stick Multi Cooker Skillet 30cm 1350W Glass Lid Large Multi-Function Electric Pan Electric Wok Portable Camping Cooker Energy Efficient Adjustable Temperature
- Price
- £23.56
- Rating
- 4.1/5
- Reviews
- 930
- Age
- 3y ago
Newest
by launch date
1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago

SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

SUPERLEX Electric Frying Pan 1500W Non-Stick Electric Skillet 30cm
- Price
- £29.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago

Nedis Electric Skillet Frying Pan Non-Stick 40cm Multicooker with Cool Touch Handles and Thick Cast Aluminium Body 2200W
- Price
- £48.15
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Electric Hot Pot with Steamer Portable Nonstick Frying Pan with Dual Power Control Electric Shabu Shabu Cooker for Noodle Oatmeal Pasta Ramen 1.5L (Green C)
- Price
- £18.26
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
30
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 99%
Open market
15%
- Quest28%
- VonShef18%
- BELLA14%
- Trendi13%
- Judge6%
- andrew james5%
- Open — no brand owns it (8 brands, 15%)
Demand
Electric Frying Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Electric Frying Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- electric frying pan66K/yr
- electric pan46K/yr
- electric skillet27K/yr
- electric frying pan non stick with lid20K/yr
- electric skillet pan with lid12K/yr
- electric pans for cooking8K/yr
- electric frying pan with lid5K/yr
- electric cooking pan6K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Frying Pan
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Frying Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









