Electric Frying Pan
FailDemand is soft, at -9.4% this quarter, so Electric Frying Pan is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £155K/yr190K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 30 sellers
Flapen Score
Electric Frying Pan against its category
The dotted line is the Home & Garden average. Past it, Electric Frying Pan is stronger. Inside it, weaker.
Market
The Electric Frying Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Frying Pan 190K times last year and spent an estimated £155K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £155Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- electric frying pan66K searches a year
02 · Price
A sale here is worth £26.77.
Listings sell for £26.77 on average, from £16.68 to £48.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.77 that is £3K to £7K a year per listing.
- Average price
- £26.77inside the $15 to $100 sweet spot
- Price range
- £16.68–£48.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #27 within Small Kitchen Appliances. It carries 1,231 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 62%
- Out of stock, average day
- 21.7%
- Average rank
- #27in Small Kitchen Appliances
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,231per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Electric Frying Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago
TRENDI Large 40 CM Multi Function Electric Cooker 1500 W Versatile - Tempered Glass LID Thermostatic Control Non-Stick Surface & Detachable Power Cable For Easy Serving
- Price
- £19.34
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 6y ago
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago
Quest 40cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium Electric Frying Pan / 40 x 40cm Surface/Detachable Power Cable For Serving
- Price
- £21.13
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 12y ago
VonShef Electric Frying Pan 5L 30cm Multi Cooker Non-Stick Electric Skillet with Glass Lid & Adjustable Temperature Easy Clean Cool Touch Handles & Detachable Power Cable for Serving 1500W
- Price
- £25.31
- Rating
- 4.3/5
- Reviews
- 3,175
- Age
- 13y ago
Trending
90-day click momentum
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago
Quest 35410 30cm Multi-Function Electric Cooker Pan with Lid/Adjustable Thermostatic Control/Non-Stick Aluminium / 30 x 30cm Surface/Detachable Power Cable For Serving
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 3,054
- Age
- 10y ago
BELLA Electric Skillet and Frying Pan with Glass Lid Nonstick Coating Cool Touch Handles Removable Heating Probe Dishwasher Safe 30 x 30 cm Copper
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 3y ago
Andrew James Electric Frying Pan Non-Stick Multi Cooker Skillet 30cm 1350W Glass Lid Large Multi-Function Electric Pan Electric Wok Portable Camping Cooker Energy Efficient Adjustable Temperature
- Price
- £23.56
- Rating
- 4.1/5
- Reviews
- 930
- Age
- 3y ago
Newest
by launch date1500W Electric Frying Pan 12x12 Non-Stick Electric Skillet Multi Cooker with Glass Lid & Adjustable Thermostat 5L Fast Heating Large Family Size for Stir Fry Pancakes & Hot Pot Easy Clean
- Price
- £16.68
- Rating
- 1.9/5
- Reviews
- 5
- Age
- 3mo ago
SUPERLEX Electric Frying Pan with Tempered Glass Lid Non-Stick Coating 42cm 1500W Electric Skillet Detachable Thermostat Temperature Control Steel Base 7cm Depth
- Price
- £36.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
SUPERLEX Electric Frying Pan 1500W Non-Stick Electric Skillet 30cm
- Price
- £29.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Nedis Electric Skillet Frying Pan Non-Stick 40cm Multicooker with Cool Touch Handles and Thick Cast Aluminium Body 2200W
- Price
- £48.15
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago
Electric Hot Pot with Steamer Portable Nonstick Frying Pan with Dual Power Control Electric Shabu Shabu Cooker for Noodle Oatmeal Pasta Ramen 1.5L (Green C)
- Price
- £18.26
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
15%
- Quest28%
- VonShef18%
- BELLA14%
- Trendi13%
- Judge6%
- andrew james5%
- Open — no brand owns it (8 brands, 15%)
Demand
Electric Frying Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Electric Frying Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric frying pan66K/yr
- electric pan46K/yr
- electric skillet27K/yr
- electric frying pan non stick with lid20K/yr
- electric skillet pan with lid12K/yr
- electric pans for cooking8K/yr
- electric frying pan with lid5K/yr
- electric cooking pan6K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Frying Pan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Very large
a bit small
now decided to stop working
This makes me question the long-term durability of the product
Does not last long
very poor heat distribution
Uneven heating
does not heat up
After 2 uses was no longer non stick
everything sticks to it
Not non-stick
Not working
it stopped working
Turn it down the merest fraction and it goes off
Love
the quality and size of the pan is very good
Excellent product
Great quality pan
Good value
Excellent value
Good value purchase
Wipe away the mess
easy to clean Perfect all in one cooking pan
Easy clean
holds heat well
it gets hot very quickly
Heats quickly
Very convenient size
Brilliant size
Great size for home use too
Return
2.1% Return rate 50% Fixable by listing
Not fit for purpose
Very large
a bit small
very poor heat distribution
Uneven heating
does not heat up
Not working
it stopped working
Turn it down the merest fraction and it goes off
really poor quality construction
the quality control is clearly lacking
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Frying Pan questions
Answered from the same tracked data.