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Electric Fly Swatter

Pass

Electric Fly Swatter scores 75 out of 100, a Pass. Shoppers spend $311K a year here, search demand grew +893.2% this quarter, and returns run at 0.9% of orders.

Flapen Score
75
75 / 100
Top 1% of 5,777 Home & Garden niches · +24 vs the category median of 51
Market size
£311K/yr229K searches / yr
90-day growth
+893.2%search demand this quarter
Competition
43%top-5 click share · 27 brands · 80 sellers

Flapen Score

Electric Fly Swatter against its category

The dotted line is the Home & Garden average. Past it, Electric Fly Swatter is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Fly Swatter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Fly Swatter 229K times last year and spent an estimated £311K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 75 out of 100, a Pass.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +893.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £311K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+893.2%
Conversion, latest week
11.3%
Market size, estimated
£311Ka year
Peak month
July50.7× the quietest month
Top search term
electric fly swatter101K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £5.32 to £19.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.03 that is £6K to £9K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£5.32–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #123 within Plant Protection & Pest Control. It carries 2,341 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
86%
Out of stock, average day
11.9%
Average rank
#123in Plant Protection & Pest Control
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,341per listing
Listings tracked
36

04 · Newcomers

Amazon counts 11 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
28 months

Products

Top Electric Fly Swatter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

80

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

43%

Top 20: 84%

Open market

35%

  • YISSVIC18%
  • KK'S GLAMS13%
  • belrez12%
  • Zero In11%
  • Cyowoyre5%
  • The Executioner5%

Demand

Electric Fly Swatter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 50.7×

Search terms

Top Electric Fly Swatter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric fly swatter101K/yr
  • fly zapper racket41K/yr
  • bug zapper racket32K/yr
  • fly bat18K/yr
  • fly swatter electric zapper17K/yr
  • fly zapper bat9K/yr
  • electric fly swatter racket8K/yr
  • fly racket zapper3K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Fly Swatter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.33

Completely non functional

Did not work

Never worked

Pest/Insect Control11%+0.81

Does not kill the flies

Killed no flies whatsoever

Mosquitoes

Charging10%−0.06

Doesnt charge

Doesnt hold charge

Not charging

Durability9%−0.13

Broke after one month

Broke within a few weeks

Broken after a few times

Quality-Overall8%+0.33

Poor Quality

Poor quality control

expensive for a poorly made product

Love

Pest/Insect Control15%+0.81

Kills the bugs

Great for killing pests

Useful pest control

Quality-Overall12%+0.33

The build quality is solid

The build quality feels sturdy

Excellent product

Value For Money10%+0.24

Excellent value

Worth every penny

Good price

Ease Of Use10%+0.78

easy to handle

Easy to use

easy to operate

Advertised Vs Actual Product9%+0.94

Does what it says

Better than expected

As described

Return

0.9% Return rate 7% Fixable by listing

Functionality-Overall40%▅▇▇▇██

Completely non functional

Did not work

Never worked

Charging13%▇▇▄█▇▅

Doesnt charge

Doesnt hold charge

Not charging

Defective Material/Parts11%▄█▅▅▄▅

Defective

Item does not work at all

Item is defective

Pest/Insect Control8%█▄▃▅▄▇

Does not kill the flies

Killed no flies whatsoever

Mosquitoes

Size-Overall5%█▁▅▄▃▂

Not fit for purpose

Small

Too big

FAQ

Common Electric Fly Swatter questions

Answered from the same tracked data.