Is electric candle lighter profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.1%. Flapen's verdict: Skip it (38/100).

How competitive is the electric candle lighter niche?

13 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in electric candle lighter?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.6%.

When does demand for electric candle lighter peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 11.2× the quietest.

What does it cost to enter the electric candle lighter niche?

Listings span £3.97–£10.75; the average listing price is £5.79 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.

electric candle lighter

Skip it

Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,367.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£5.79

avg listing price — sweet spot $15–$100

Market size

Bad£28K

£28K/yr · 46K searches

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.97–£10.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, electric candle lighter is a £28K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

electric candle lighter market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £35K–£46K; units × avg price
Conversion rate: 10.6%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 6.0%
Avg brand age: 28 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

LcFun40%
SUPRUS16%
zanmuk13%
Aouplry10%
Velnod9%
VEHHE4%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.2×

Open Trend

Top electric candle lighter search terms

candle lighter usb rechargeable15K/yr -46.8%11.8% conv.
rechargeable candle lighter16K/yr -52.5%7.6% conv.
usb candles lighter rechargeable6K/yr -64.5%12.4% conv.
usb candle lighter6K/yr -36.5%6.2% conv.
electronic candle lighter3K/yr -61.9%11.0% conv.

All search terms

Top electric candle lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Candle Lighter 2 Pcs Electric Rechargeable BBQ Lighter Long Reach USB C Electronic Bendy Lighters Flameless and Windproof for Candles BBQ Cooker

LcFun£6.934.5★1,050 rev

Electric Candle Lighter Rechargeable Lighters - Stocking Fillers for Women USB Rechargeable Plasma Arc Lighters for Candle (Rose Gold)

zanmuk£5.594.5★2,210 rev

Candle Lighter Electric BBQ Lighter Long Reach USB-C Rechargeable Flameless Plasma Arc Lighter for Candles BBQs Gas Cookers Fireplaces and Camping

LcFun£5.224.4★4,548 rev

Candle Lighter Electric BBQ Lighter Long Reach Electronic USB C Rechargeable Lighter Flameless & Windproof 360 Flexible Neck & LED Display for BBQ Grill Candles Gas Stove

LcFun£4.164.4★2,656 rev

Velnod Electric Lighter Candle Lighters - Christmas Gifts Stocking Fillers for Women Lighters for Candle USB Rechargeable Plasma Arc Lighter (Black)

Velnod£4.604.4★524 rev

Newest

by launch date

Houbobo Candle Lighter Rechargeable USB Electric Lighter with LED Power Display Safety Switch Windproof Flameless Lighter for Scented Candles BBQ Camping Cooking - Gifts for Women

Houbobo£5.9432 rev

6mo ago

MIIVII Candle Lighter Electric Rechargeable USB Long Flexible Neck Windproof Flameless Arc Lighter for Candles Camping Stove (red)

MIIVII£3.97108 rev

11mo ago

Candle Lighter 2 Pack Long Reach Electronic BBQ Lighter Electric USB C Rechargeable Lighters for Candles Bbq Grill Gas Stove

LcFun£6.231,908 rev

12mo ago

2pcs Candle Lighter Electric Lighter USB Rechargeable Long Reach Lighters for Camping BBQ Party Rose Gold and Black Matte Finish 15 * 10 * 198mm

GZGRYTRC£7.0830 rev

1y ago

Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties

Aouplry£5.04344 rev

1y ago

What buyers say about electric candle lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Charging17%

“charges really well”

Ease Of Use15%

“Ease of use”

Quality-Overall12%

“this does seem much better, better quality, feels better made more robust”

Value For Money9%

“not expensive”

Advertised Vs Actual Product7%

“Just what I needed”

Efficiency5%

“effective it is”

Weight Light4%

“Good lighter”

Brightness/Shine/Glow4%

“Brilliant way of lighting candles etc”

Battery Life4%

“Good battery life”

Safety Standards2%

“Safe and easy to use”

What buyers complain about

Charging31%

“Stopped charging”

Durability20%

“Do not last”

Quality-Overall9%

“Absolute garbage”

Functionality-Overall7%

“Didnt work”

Battery Life5%

“The battery charge is awful too”

Value For Money3%

“WASTE OF MONEY”

Noise Level2%

“gives off a bit of a hissing noise”

Ease Of Use2%

“Not very easy to use”

Flammable2%

“Caught fire on our table”

Size-Overall2%

“the lead does not fit the lighter”

Top return reasons

Functionality-Overall37%

Charging31%

Defective Material/Parts8%

Durability6%

Quality-Overall3%

Size-Overall2%

Advertised Vs Actual Product1%

Compatibility-Overall1%

Value For Money1%

Flammable1%

Common questions

Is electric candle lighter profitable to sell on Amazon United Kingdom?: The niche generates £28K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.1%. Flapen's verdict: Skip it (38/100).
How competitive is the electric candle lighter niche?: 13 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in electric candle lighter?: Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.6%.
When does demand for electric candle lighter peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 11.2× the quietest.
What does it cost to enter the electric candle lighter niche?: Listings span £3.97–£10.75; the average listing price is £5.79 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.