Is electric blanket single profitable to sell on Amazon United Kingdom?

The niche generates £490K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (43/100).

How competitive is the electric blanket single niche?

11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in electric blanket single?

Top complaints mined from reviews: Durability, Heating, Warmth. The return rate is 3.3%.

When does demand for electric blanket single peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 25.8× the quietest.

What does it cost to enter the electric blanket single niche?

Listings span £9.45–£27.96; the average listing price is £18.76 (sweet spot $15–$100). The average incumbent carries 4,983 reviews — the moat a new listing must climb.

electric blanket single

Skip it

Soft demand (-69.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£18.76

avg listing price — sweet spot $15–$100

Price range

Good£9.45–£27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£490K

£490K/yr · 465K searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,983.31

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-69.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, electric blanket single is a £490K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

electric blanket single market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £563K–£750K; units × avg price
Conversion rate: 5.6%
Avg BSR: #30
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 17.8%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

Silentnight33%
Morphy Richards15%
EMtronics14%
Status10%
Cozytek6%
Russell Hobbs5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -69.9% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.8×

Open Trend

Top electric blanket single search terms

electric blanket single134K/yr -56.0%5.5% conv.
single electric blanket142K/yr -72.2%7.2% conv.
heated blanket single29K/yr -77.3%3.7% conv.
single heated blankets16K/yr -76.5%3.0% conv.
single electric underblankets8K/yr -67.1%7.3% conv.
single electric blankets for beds27K/yr -87.8%9.8% conv.
electric blanket single bed8K/yr -78.6%5.8% conv.
single bed electric blanket10K/yr -70.2%6.5% conv.
electric blankets single6K/yr -50.7%6.6% conv.
electric underblanket single11K/yr -79.1%4.5% conv.

All search terms

Top electric blanket single products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm

Silentnight£21.254.4★43,156 rev

EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm

EMtronics£11.574.3★1,090 rev

Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120

Morphy Richards£17.304.4★204 rev

Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)

Status£9.454.1★1,455 rev

Cozytek Single Electric Blanket 3 Heat Settings Machine Washable

Cozytek£15.024.2★4,448 rev

Newest

by launch date

Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120

Morphy Richards£17.30204 rev

9mo ago

Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020

Morphy Richards£26.78204 rev

9mo ago

Abode Single Electric Blanket 60W White Heater with 3 Heat Settings Preheat Function & Detachable Controls 1.4m Power Cord & Machine Washable AESB1001 (Single)

Abode£14.0174 rev

10mo ago

TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)

TLGREEN£24.441,285 rev

1y ago

Sonive Electric Blanket Single Heated Blanket 72cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable

Sonive£11.12131 rev

1y ago

What buyers say about electric blanket single

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth25%

“Keep warm”

Value For Money12%

“Good value”

Quality-Overall12%

“Excellent product”

Heating9%

“Heats well”

Comfort-Overall6%

“Comfortable”

Soft Feel5%

“Lovely and soft”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall4%

“Excellent very happy and fits perfectly”

Ease Of Use4%

“Easy to use”

Efficiency4%

“Working very well”

What buyers complain about

Durability28%

“Broke after a month”

Heating17%

“Barely heats up”

Warmth7%

“Doesn't get really warm”

Size-Overall5%

“Only slight downside is that the cable is quite short”

Quality-Overall5%

“For a high quality brand, this looks and feels cheap”

Functionality-Overall4%

“Only worked for one day”

Value For Money4%

“BEWARE- It's cheap for a reason”

Thickness2%

“I would say the others i get are thicker”

Temperature Control1%

“Doesn't get very hot”

Alarm/Timer Accuracy1%

“Also the timer never worked correctly”

Top return reasons

Heating30%

Size-Overall17%

Functionality-Overall16%

Warmth8%

Defective Material/Parts6%

Durability4%

Quality-Overall2%

Advertised Vs Actual Product2%

Compatibility-Overall2%

Comfort-Overall1%

Common questions

Is electric blanket single profitable to sell on Amazon United Kingdom?: The niche generates £490K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (43/100).
How competitive is the electric blanket single niche?: 11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in electric blanket single?: Top complaints mined from reviews: Durability, Heating, Warmth. The return rate is 3.3%.
When does demand for electric blanket single peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 25.8× the quietest.
What does it cost to enter the electric blanket single niche?: Listings span £9.45–£27.96; the average listing price is £18.76 (sweet spot $15–$100). The average incumbent carries 4,983 reviews — the moat a new listing must climb.