Electric Blanket Single
FailDemand is soft, at -69.9% this quarter, so Electric Blanket Single is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £490K/yr465K searches / yr
- 90-day growth
- -69.9%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 24 sellers
Flapen Score
Electric Blanket Single against its category
The dotted line is the Home & Garden average. Past it, Electric Blanket Single is stronger. Inside it, weaker.
Market
The Electric Blanket Single market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Blanket Single 465K times last year and spent an estimated £490K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -69.9%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £490Ka year
- Peak month
- November25.8× the quietest month
- Top search term
- electric blanket single134K searches a year
02 · Price
A sale here is worth £18.76.
Listings sell for £18.76 on average, from £9.45 to £27.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.76 that is £23K to £28K a year per listing.
- Average price
- £18.76inside the $15 to $100 sweet spot
- Price range
- £9.45–£27.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £23K–£28K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 4,983 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 17.8%
- Average rank
- #30in Home Textiles
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,983per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Electric Blanket Single products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm
- Price
- £21.25
- Rating
- 4.4/5
- Reviews
- 43,156
- Age
- 14y ago
EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm
- Price
- £11.57
- Rating
- 4.3/5
- Reviews
- 1,090
- Age
- 2y ago
Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120
- Price
- £17.30
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)
- Price
- £9.45
- Rating
- 4.1/5
- Reviews
- 1,455
- Age
- 12y ago
Cozytek Single Electric Blanket 3 Heat Settings Machine Washable
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 4,448
- Age
- 5y ago
Trending
90-day click momentum
TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)
- Price
- £24.44
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020
- Price
- £26.78
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120
- Price
- £17.30
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Abode Single Electric Blanket 60W White Heater with 3 Heat Settings Preheat Function & Detachable Controls 1.4m Power Cord & Machine Washable AESB1001 (Single)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 10mo ago
Sonive Electric Blanket Single Heated Blanket 72cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable
- Price
- £11.12
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 1y ago
Newest
by launch dateMorphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120
- Price
- £17.30
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020
- Price
- £26.78
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 9mo ago
Abode Single Electric Blanket 60W White Heater with 3 Heat Settings Preheat Function & Detachable Controls 1.4m Power Cord & Machine Washable AESB1001 (Single)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 10mo ago
TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)
- Price
- £24.44
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Sonive Electric Blanket Single Heated Blanket 72cm x 135cm with 3 Different Heat Settings Fitted Heated Mattress Cover with Overheat Protection Uniform Heating Machine Washable
- Price
- £11.12
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
16%
- Silentnight33%
- Morphy Richards15%
- EMtronics14%
- Status10%
- Cozytek6%
- Russell Hobbs5%
- Open — no brand owns it (5 brands, 16%)
Demand
Electric Blanket Single search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.8×
Search terms
Top Electric Blanket Single search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric blanket single134K/yr
- single electric blanket142K/yr
- heated blanket single29K/yr
- single heated blankets16K/yr
- single electric underblankets8K/yr
- single electric blankets for beds27K/yr
- electric blanket single bed8K/yr
- single bed electric blanket10K/yr
- electric blankets single6K/yr
- electric underblanket single11K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Blanket Single
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a month
doesnt last
Broke
Barely heats up
Doesn't heat very well
Heats up very unevenly
Doesn't get really warm
Barely warm
it felt barely warm
Only slight downside is that the cable is quite short
Big
To small
For a high quality brand, this looks and feels cheap
Completely rubbish product
Poor quality
Love
Keep warm
It is warm
Keeps you nice and warm
Good value
Excellent value for money
Good value for money
Excellent product
We think its really well made
and is reasonable quality
Heats well
Heats up quick
Gives good heat
Comfortable
Delivered on time and very comfortably
Nice and cozy sleep
Return
3.3% Return rate 21% Fixable by listing
Barely heats up
Doesn't heat very well
Heats up very unevenly
Only slight downside is that the cable is quite short
Big
To small
Only worked for one day
does not work
when i woke up at 5am it had stoped tryed to turn it back on no response
Doesn't get really warm
Barely warm
it felt barely warm
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Blanket Single questions
Answered from the same tracked data.