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Electric Blanket Single

Fail

Demand is soft, at -69.9% this quarter, so Electric Blanket Single is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£490K/yr465K searches / yr
90-day growth
-69.9%search demand this quarter
Competition
73%top-5 click share · 11 brands · 24 sellers

Flapen Score

Electric Blanket Single against its category

The dotted line is the Home & Garden average. Past it, Electric Blanket Single is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Blanket Single market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Blanket Single 465K times last year and spent an estimated £490K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-69.9%
Conversion, latest week
5.6%
Market size, estimated
£490Ka year
Peak month
November25.8× the quietest month
Top search term
electric blanket single134K searches a year

02 · Price

A sale here is worth £18.76.

Listings sell for £18.76 on average, from £9.45 to £27.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.76 that is £23K to £28K a year per listing.

Average price
£18.76inside the $15 to $100 sweet spot
Price range
£9.45–£27.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£23K–£28K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 4,983 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
17.8%
Average rank
#30in Home Textiles
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,983per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Electric Blanket Single products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£49K£98K£147K£196K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

16%

  • Silentnight33%
  • Morphy Richards15%
  • EMtronics14%
  • Status10%
  • Cozytek6%
  • Russell Hobbs5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Electric Blanket Single search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 25.8×

Search terms

Top Electric Blanket Single search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric blanket single134K/yr
  • single electric blanket142K/yr
  • heated blanket single29K/yr
  • single heated blankets16K/yr
  • single electric underblankets8K/yr
  • single electric blankets for beds27K/yr
  • electric blanket single bed8K/yr
  • single bed electric blanket10K/yr
  • electric blankets single6K/yr
  • electric underblanket single11K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Blanket Single

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
28%of negative reviews mention “Durability”
3.3%of orders come back
“Broke after a month”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Blanket Single questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data