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Electric Blanket Dual Control

Fail

Shoppers spend only $0 a year here, so Electric Blanket Dual Control is a Fail.

Flapen Score
21
21 / 100
Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51
Market size
£0/yr25K searches / yr
90-day growth
-79.1%search demand this quarter
Competition
88%top-5 click share · 4 brands · 42 sellers

Flapen Score

Electric Blanket Dual Control against its category

The dotted line is the Home & Garden average. Past it, Electric Blanket Dual Control is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Blanket Dual Control market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Blanket Dual Control 25K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-79.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
dual control electric blanket14K searches a year

02 · Price

A sale here is worth £33.27.

Listings sell for £33.27 on average, from £22.40 to £54.41. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £33.27 that is £0 to £3K a year per listing.

Average price
£33.27inside the $15 to $100 sweet spot
Price range
£22.40–£54.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #22 within Home Textiles. It carries 13,633 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
16.2%
Average rank
#22in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,633per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Electric Blanket Dual Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Silentnight73%
  • TLGREEN14%
  • Dreamcatcher7%
  • Snug6%
  • Open — no brand owns it (0%)

Demand

Electric Blanket Dual Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 36.5× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Electric Blanket Dual Control

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.33

Broke after 1 month

stopped working after a month of use

Broken

Heating9%+0.73

it's hardly warm at all

Will be returning as does not heat up very well

The first one of these I was sent was just not getting warm enough

Functionality-Overall9%−0.08

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Quality-Overall9%+0.76

Unhappy with the performance of the product

Garbage

Poor quality

Size-Overall6%+0.16

its way too short

The pad is very small

Very Small size

Love

Quality-Overall17%+0.76

Good quality and easily operated

Excellent product

Satisfactory item

Heating16%+0.73

Heats fast

BRILLIANT HEAT

Good heating performance

Warmth14%+1.35

Lovely warm bed every night

Warmth

Keeps my bed very warm

Value For Money12%+0.56

Money well spent

Good price

Excellent value

Size-Overall8%+0.16

Fits my bed

Great fit

fairly easy to fit

Return

3.3% Return rate 34% Fixable by listing

Size-Overall28%▆█▆▇█▅

its way too short

The pad is very small

Very Small size

Heating18%▆▄▄▇█▄

it's hardly warm at all

Will be returning as does not heat up very well

The first one of these I was sent was just not getting warm enough

Functionality-Overall18%▅▆█▆▄▅

Not working half of the blanket

Repeated Controller Failures

Doesn't work

Defective Material/Parts6%█▇▅▃▅█

The item not working

Faulty hand controls

Durability5%█▅▅▄▃▁

Broke after 1 month

stopped working after a month of use

Broken

FAQ

Common Electric Blanket Dual Control questions

Answered from the same tracked data.