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Electric Bbq

Electric Bbq shows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51

Market size 40Growth 96Conversion 10Competition 53Returns 60Price range 36Avg price 85Brand share 62Review moat 55Quality gap 73
This niche Category average · 5,777 niches

Is Electric Bbq profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Electric Bbq is a £202K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Electric Bbq: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +154.2% over the last 90 days and 0.8% of searches end in a purchase.

£202K

revenue / yr

Units sold / yr3K
Search volume / yr+154.2%351K
Conversion rate0.8%
Avg price£71.26

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers21 · 45
Top-5 product click share53%
Open market32%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,305

Top Electric Bbq products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

45

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

53%

Top 20: 93%

Open market

28%

  • Russell Hobbs19%
  • andrew james15%
  • Tower12%
  • Outopee12%
  • Ninja11%
  • Quest4%

Electric Bbq demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume351KCVR0.8%Products27Brands21Top 5 Brands68%OOS Rate8.3%Rating4.3★Reviews1,305Avg BSR#8
23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×

Top Electric Bbq search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • electric bbq112K/yr
  • electric bbq grill outdoor45K/yr
  • electric barbecue42K/yr
  • griddle80K/yr
  • electric barbecue grill outdoor17K/yr
  • bbq electric12K/yr
  • electric griddle plate12K/yr
  • electric outdoor grill6K/yr
  • electric griddle plate non stick6K/yr
  • hot plate griddle6K/yr

What reviews say buyers love and hate about Electric Bbq

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Ease Of Cleaning18%

This does clean off with a toothbrush

Ease Of Use13%

Easy to use

Quality-Overall11%

Good quality, easy to assemble and it is not very expensive

Assembly/Installation9%

Quick and easy to build

Value For Money9%

Good value for money

What buyers complain about

65% of reviews
Assembly/Installation14%

Difficult to assemble

Heating11%

Not particularly hot

Durability10%

not durable

Value For Money7%

Very average for the price

Ease Of Cleaning7%

Very difficult to clean

Electric Bbq return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Heating
15%
3Functionality-Overall
10%
4Defective Material/Parts
7%
5Quality-Overall
4%

Common Electric Bbq questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Electric Bbq 58/100 on Amazon United Kingdom — Worth a look. The niche generates £202K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +154.2% over the last 90 days.
Search demand for Electric Bbq on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 8.7× the quietest.