electric bbq
Worth a lookShows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+154.2%90-day search growth — must beat 0% to launch
Avg price
Great£71.26avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,305.07avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£202K£202K/yr · 351K searches
Price range
Okay£17.95–£246.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, electric bbq is a £202K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
electric bbq market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £178K–£214K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 74%
- Out of stock
- 8.3%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
45
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
53%
Top 20: 93%
Open market
28%
- Russell Hobbs19%
- andrew james15%
- Tower12%
- Outopee12%
- Ninja11%
- Quest4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +154.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×
Top electric bbq search terms
- electric bbq112K/yr
- electric bbq grill outdoor45K/yr
- electric barbecue42K/yr
- griddle80K/yr
- electric barbecue grill outdoor17K/yr
- bbq electric12K/yr
- electric griddle plate12K/yr
- electric outdoor grill6K/yr
- electric griddle plate non stick6K/yr
- hot plate griddle6K/yr
Top electric bbq products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460](https://m.media-amazon.com/images/I/31xVAnRHBXL.jpg)
George Foreman Indoor Outdoor BBQ Electric Grill [1500cm2 cooking surface Variable temperature control & viewing gauge Use with or without stand Easy clean removable plate Drip tray] Black 22460
Russell Hobbs£65.914.6★6,986 rev
Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054
Tower£54.634.8★11 rev
Ninja Woodfire Electric BBQ Grill & Smoker 7-in-1 Outdoor Grill & Air Fryer Roast Bake Dehydrate Uses Woodfire Pellets Weather Resistant Non-Stick Portable Electric Grey/Black OG701UK
Ninja£190.394.7★1,065 rev
Andrew James BBQ Electric Barbecue Grill with 5 Temperature Settings Black | BBQ for Indoor & Outdoor Party | Removable Drip Tray & Condiment Stand | Healthy Grilling | Non-Stick Cooking Surface
andrew james£77.204.1★68 rev
Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black
Outopee£31.364.2★4 rev
Newest
by launch date
Bonnlo BBQ Electric Grill 1600W George Foreman BBQ Grill with Removable Non-Stick Grilling Rack Adjustable Temperature & Oil Drip Tray Indoor Outdoor BBQ Grill Freestanding for 15-Serving(Black)
Bonnlo£53.091 rev
Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black
Outopee£31.364 rev
Outopee Electric BBQ Grill Portable Removable Stand Barbecue Grill with Double Layer Design Detachable Pull-out Drip Tray for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black
Outopee£43.995 rev
Outopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Red
Outopee£28.079 rev
Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054
Tower£54.6311 rev
Trending
90-day click momentumOutopee Electric Tabletop BBQ Grill Portable Removable Countertop Barbecue Grill with Double Layer Design for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Red
Outopee£28.074.0★
Andrew James BBQ Electric Grill Barbecue with 5 Temperature Settings Thermostat Indoor & Outdoor Party Removable Drip Tray & Condiment Stand Healthy Grilling Non-Stick (Black + Waterproof Cover)
andrew james£92.374.2★
Tower Standing Outdoor/Indoor Electric BBQ Grill Temperature Controls Stainless Steel Easy Clean Non-Stick Plate 2200W Black T14054
Tower£54.634.8★
Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking
Touch of Venetian£143.493.0★
Outopee Electric BBQ Grill Portable Removable Stand Barbecue Grill with Double Layer Design Detachable Pull-out Drip Tray for Kitchen Garden Patio Balcony Outdoor & Indoor Use 1600W Black
Outopee£43.993.5★
What buyers say about electric bbq
What buyers praise and complain about, mined from review topics.What buyers love
“This does clean off with a toothbrush”
“Easy to use”
“Good quality, easy to assemble and it is not very expensive”
“Quick and easy to build”
“Good value for money”
“heats up really quickly”
“Does the job”
“Cooking made easy”
“As a unit sturdy and when working is a great asset and grill”
“lightweight”
What buyers complain about
“Difficult to assemble”
“Not particularly hot”
“not durable”
“Very average for the price”
“Very difficult to clean”
“the quality control is clearly lacking”
“It is very prone to rust”
“Not fit for purpose”
“A little bit flimsy just need to put it in a secure position”
“Bacon stuck to it like glue”
Top return reasons
Common questions
- Is electric bbq profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +154.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the electric bbq niche?
- 21 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in electric bbq?
- Top complaints mined from reviews: Assembly/Installation, Heating, Durability. The return rate is 2.6%.
- When does demand for electric bbq peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.7× the quietest.
- What does it cost to enter the electric bbq niche?
- Listings span £17.95–£246.22; the average listing price is £71.26 (sweet spot $15–$100). The average incumbent carries 1,305 reviews — the moat a new listing must climb.