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Electric Bbq

Maybe

Search demand grew +154.2% this quarter. But buyers convert on only 0.8% of searches, so Electric Bbq is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£202K/yr351K searches / yr
90-day growth
+154.2%search demand this quarter
Competition
53%top-5 click share · 21 brands · 45 sellers

Flapen Score

Electric Bbq against its category

The dotted line is the Home & Garden average. Past it, Electric Bbq is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Bbq 351K times last year and spent an estimated £202K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +154.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+154.2%
Conversion, latest week
0.8%
Market size, estimated
£202Ka year
Peak month
May8.7× the quietest month
Top search term
electric bbq112K searches a year

02 · Price

A sale here is worth £71.26.

Listings sell for £71.26 on average, from £17.95 to £246.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £71.26 that is £0 to £7K a year per listing.

Average price
£71.26inside the $15 to $100 sweet spot
Price range
£17.95–£246.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #8 within Barbecue & Outdoor Dining. It carries 1,305 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
52%
Out of stock, average day
8.3%
Average rank
#8in Barbecue & Outdoor Dining
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,305per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Electric Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

45

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

53%

Top 20: 93%

Open market

28%

  • Russell Hobbs19%
  • andrew james15%
  • Tower12%
  • Outopee12%
  • Ninja11%
  • Quest4%

Demand

Electric Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×

Search terms

Top Electric Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric bbq112K/yr
  • electric bbq grill outdoor45K/yr
  • electric barbecue42K/yr
  • griddle80K/yr
  • electric barbecue grill outdoor17K/yr
  • bbq electric12K/yr
  • electric griddle plate12K/yr
  • electric outdoor grill6K/yr
  • electric griddle plate non stick6K/yr
  • hot plate griddle6K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%−0.05

Difficult to assemble

not able to assemble

Terrible to build

Heating11%−0.07

Not particularly hot

Dont heat up

Very disappointed with the product is gest stopping the heat wen am cooking the last time gest stop

Durability10%−0.07

not durable

short-circuited

Didn't last

Value For Money7%−0.01

Very average for the price

I would have expected a lot better for the price

Not worth it

Ease Of Cleaning7%+1.58

Very difficult to clean

Leaves a terrible state of the grill which is a nightmare to clean

Can't get it clean

Love

Ease Of Cleaning18%+1.58

This does clean off with a toothbrush

Easy to dismantle and clean

Easy clean

Ease Of Use13%+1.46

Easy to use

boy is it easy to use and more importantly easy to clean and store

easy to ues

Quality-Overall11%+0.36

Good quality, easy to assemble and it is not very expensive

Brilliant piece of kit

Excellent Product

Assembly/Installation9%−0.05

Quick and easy to build

Very easy to assemble

Easy to set

Value For Money9%−0.01

Good value for money

Very reasonable price

Good value

Return

2.6% Return rate 31% Fixable by listing

Size-Overall22%▄▇▆█▅▅

Not fit for purpose

Shortest electric cable Ive ever seen

Heating15%▇█▆▄▄▄

Not particularly hot

Dont heat up

Very disappointed with the product is gest stopping the heat wen am cooking the last time gest stop

Functionality-Overall10%█▂▄▂▃▄
Defective Material/Parts7%▁▁▁▆▅█
Quality-Overall4%▆▅▄▂█▄

the quality control is clearly lacking

However, the build quality is disappointing

Cheap

FAQ

Common Electric Bbq questions

Answered from the same tracked data.