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Elastic

Maybe

Returns run at only 0.4% of orders. But prices span $1.50–$6.72, mostly outside the sweet spot, so Elastic is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£139K/yr345K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
40%top-5 click share · 20 brands · 41 sellers

Flapen Score

Elastic against its category

The dotted line is the Home & Garden average. Past it, Elastic is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elastic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elastic 345K times last year and spent an estimated £139K. The top 5 brands take 66% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
10.5%
Market size, estimated
£139Ka year
Peak month
July1.4× the quietest month
Top search term
elastic for sewing162K searches a year

02 · Price

A sale here is worth £3.83.

Listings sell for £3.83 on average, from £1.50 to £6.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.83 that is £2K to £3K a year per listing.

Average price
£3.83under the $15 to $100 sweet spot
Price range
£1.50–£6.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #22 within Sewing. It carries 2,514 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#22in Sewing
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,514per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Elastic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

41

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

29%

  • Shelver34%
  • Realm11%
  • KORBOND9%
  • DENSCO7%
  • Uskerb6%
  • Trimming Shop5%

Demand

Elastic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Elastic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elastic for sewing162K/yr
  • elastic127K/yr
  • sewing elastic12K/yr
  • waistband elastic9K/yr
  • elastic waistband7K/yr
  • white elastic for sewing4K/yr
  • flat elastic for sewing3K/yr
  • thick elastic for sewing4K/yr
  • sewing elastic for waistbands3K/yr
  • elastic for waistbands3K/yr

Reviews and returns

What reviews say buyers love and hate about Elastic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%+0.56

Not like the photo

Very deceiving

It does not look like the pic

Color17%−0.12

NOT white

It is very much not white at all

Not white

Quality-Overall15%+1.40

Really bad quality too expensive for what I received

Poor quality

Quality is poor

Stretchability/Expandability/Elasticity10%−0.12

The elastic itself doesn't feel very sturdy

a tiny bit of elastic turn up in a little plastic bag

i thought i was getting a roll off elastic i was just a little bag off it

Strength9%−0.05

The elastic itself doesn't feel very sturdy

not very sturdy

So flimsy

Love

Quality-Overall27%+1.40

Good quality, used it for sewing trousers

Good quality

Great Product

Advertised Vs Actual Product21%+0.56

Does the job

As described

Just what I needed

Value For Money20%+1.97

Good price

Good value for money

Great value

Stretchability/Expandability/Elasticity13%−0.12

Very sturdy thick elastic bands

great value elastic

Good stretchability

Size-Overall3%−0.01

Size was perfect and good quality

Good size perfect for all crafts and tailoring

Width was just what I needed

Return

0.4% Return rate 49% Fixable by listing

Size-Overall27%█▄▅▄▃▅

its very tiny

smaller than expected

It's something a lot smaller

Thin17%█▄▆▆▃▃
Color14%▁▄▄▁█▅

NOT white

It is very much not white at all

Not white

Quality-Overall12%▁█▃▁▅▅

Really bad quality too expensive for what I received

Poor quality

Quality is poor

Advertised Vs Actual Product8%▆▇▄█▁▃

Not like the photo

Very deceiving

It does not look like the pic

FAQ

Common Elastic questions

Answered from the same tracked data.