Egyptian Cotton Bedding
MaybeReturns run at only 1.3% of orders. But demand is soft, at -22.7% this quarter, so Egyptian Cotton Bedding is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £133K/yr554K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 27%top-5 click share · 21 brands · 38 sellers
Flapen Score
Egyptian Cotton Bedding against its category
The dotted line is the Home & Garden average. Past it, Egyptian Cotton Bedding is stronger. Inside it, weaker.
Market
The Egyptian Cotton Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Egyptian Cotton Bedding 554K times last year and spent an estimated £133K. The top 5 brands take 82% of clicks. Demand peaks in Mar. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 554K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £133Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- catherine lansfield bedding king size88K searches a year
02 · Price
A sale here is worth £16.88.
Listings sell for £16.88 on average, from £10.23 to £45.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.88 that is £0 to £2K a year per listing.
- Average price
- £16.88inside the $15 to $100 sweet spot
- Price range
- £10.23–£45.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #119 within Home Textiles. It carries 3,170 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 7.6%
- Average rank
- #119in Home Textiles
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,170per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Egyptian Cotton Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 4,731
- Age
- 12y ago

Catherine Lansfield Meadowsweet Floral Reversible King Duvet Cover Set with Pillowcases Green
- Price
- £18.17
- Rating
- 4.5/5
- Reviews
- 5,800
- Age
- 5y ago

100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (Grey Single)
- Price
- £12.18
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago

100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White King)
- Price
- £15.07
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago

Sapphire Collection 100% Egyptian Cotton 300 Thread Count Duvet Cover With Pillow Case Bedding Set (Double Grey)
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 10y ago
Trending
90-day click momentum
Luxe Dreams 100% Cotton Single Duvet Cover Set with 1 Pillowcase Luxury Soft Bedding Duvet Covers Baby Pink Premium Cotton Quilt Cover 135x200 cm
- Price
- £11.87
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 2y ago

Catherine Lansfield Meadowsweet Floral Reversible Single Duvet Cover Set with Pillowcase Green
- Price
- £12.14
- Rating
- 4.5/5
- Reviews
- 5,800
- Age
- 5y ago

Catherine Lansfield Bedding Songbird King Duvet Cover Set with Pillowcases Pink (Duvet Set)
- Price
- £17.16
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 4y ago

100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White Single)
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago

Catherine Lansfield Brushed Cotton Stripe Reversible Single Duvet Cover Set with Pillowcase Green
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 2y ago
Newest
by launch date
Catherine Lansfield Grasmere Floral Reversible King Duvet Cover Set with Pillowcases Lilac
- Price
- £19.00
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago

Catherine Lansfield Enchanted Twilight Reversible Double Duvet Cover Set with Pillowcases Forest Green
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 1y ago

Catherine Lansfield Brushed Cotton Stripe Reversible Single Duvet Cover Set with Pillowcase Green
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 2y ago

Luxe Dreams 100% Cotton Single Duvet Cover Set with 1 Pillowcase Luxury Soft Bedding Duvet Covers Dark Grey Premium Cotton Quilt Cover 135x200 cm
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 2y ago

Luxe Dreams 100% Cotton Single Duvet Cover Set with 1 Pillowcase Luxury Soft Bedding Duvet Covers Baby Pink Premium Cotton Quilt Cover 135x200 cm
- Price
- £11.87
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
38
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
27%
Top 20: 56%
Open market
14%
- Catherine Lansfield34%
- Sapphire Collection22%
- Filo Magico12%
- Yard7%
- Linens World6%
- Luxe Dreams5%
- Open — no brand owns it (15 brands, 14%)
Demand
Egyptian Cotton Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Egyptian Cotton Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- catherine lansfield bedding king size88K/yr
- cotton single duvet cover set37K/yr
- super king duvet set cotton35K/yr
- catherine lansfield duvet covers15K/yr
- dorma bedding sets36K/yr
- single cotton duvet cover23K/yr
- egyptian cotton bedding84K/yr
- single duvet cover cotton19K/yr
- cotton single duvet cover15K/yr
- single cotton duvet cover set13K/yr
Reviews and returns
What reviews say buyers love and hate about Egyptian Cotton Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the quality I was expecting
Not good quality
Shocking quality
The material is very thin
the material is quite cheap
Poor quality material
Really rough on the skin
Not soft at all
Not very soft
Looks more brown than grey
different colour
darker than expected
baggy
unfortunately the buttons are too small
Incorrect sizing
Love
Excellent product
Quality counts and this bedding is really good for quality, it's beautiful design is simply gorgeous and I am well pleased with this bedding
Excellent value high quality product exactly as advertised
Excellent value
Great value for money
Money well spent
Great colour
Colour as described
this beautiful green
soft cotton
Nice and smooth
Lovely and soft
Washes really well, even at 60 degrees, doesnt shrink and retains its colour
Looks good, very comfortable and easy to wash
washes really well
Return
1.3% Return rate 61% Fixable by listing
Looks more brown than grey
different colour
darker than expected
baggy
unfortunately the buttons are too small
Incorrect sizing
The material is very thin
the material is quite cheap
Poor quality material
not the quality I was expecting
Not good quality
Shocking quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egyptian Cotton Bedding questions
Answered from the same tracked data.









