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Egg Timer

Maybe

Returns run at only 0.6% of orders. But prices span $2.21–$10.09, mostly outside the sweet spot, so Egg Timer is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£161K/yr229K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
60%top-5 click share · 20 brands · 57 sellers

Flapen Score

Egg Timer against its category

The dotted line is the Home & Garden average. Past it, Egg Timer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Timer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Timer 229K times last year and spent an estimated £161K. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
13.6%
Market size, estimated
£161Ka year
Peak month
January1.4× the quietest month
Top search term
egg timer141K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £2.21 to £10.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.16 that is £3K to £4K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£2.21–£10.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #141 within Kitchen Timers. It carries 1,104 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
10.8%
Average rank
#141in Kitchen Timers
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,104per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Egg Timer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

57

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

33%

  • Armo Home24%
  • Kare & Kind13%
  • Joie11%
  • Tala8%
  • Chef Aid6%
  • Generic4%

Demand

Egg Timer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Egg Timer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg timer141K/yr
  • egg timers for boiling eggs46K/yr
  • boiled egg timer12K/yr
  • egg timers14K/yr
  • egg timer colour changing4K/yr
  • egg boiler timer5K/yr
  • egg timer for cooking6K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Timer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability35%−0.36

Broke within 2 months

Didnt last

Falls apart

Quality-Overall15%−0.10

Rubbish quality

Awful quality

Fell apart, poor quality

Functionality-Overall10%−0.08

doesnt turn on

Doesnt work

Stopped working

Alarm/Timer Accuracy7%+1.68

Timer sound abit low

Can hardly hear the alarm go off

Timing is completely wrong- tested against an IPhone timer

Noise Level3%+0.15

Not very loud

Pretty loud

Too quiet

Love

Alarm/Timer Accuracy29%+1.68

Always work well to time my breakfast eggs

Excellent timer

Good egg timers

Ease Of Use16%+1.15

Ease of use

most handy

Easy to operate

Advertised Vs Actual Product9%+0.32

Just what I wanted

Does the job

Exactly as described

Value For Money9%+0.49

Good value for money

Great value

GOOD PRICE

Quality-Overall6%−0.10

Excellent product

Nice quality

Good item

Return

0.6% Return rate 7% Fixable by listing

Alarm/Timer Accuracy38%▆▆▆▇█▄

Timer sound abit low

Can hardly hear the alarm go off

Timing is completely wrong- tested against an IPhone timer

Functionality-Overall24%▄▇▄▃▅█

doesnt turn on

Doesnt work

Stopped working

Noise Level13%█▃▆▂▃▃

Not very loud

Pretty loud

Too quiet

Size-Overall5%▄▄▆█▁▃

Not fit for purpose

Smaller than I imagined

Quality-Overall3%▁▇▁█▅▃

Rubbish quality

Awful quality

Fell apart, poor quality

FAQ

Common Egg Timer questions

Answered from the same tracked data.