egg timer
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.21–$10.09) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,104.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£161K£161K/yr · 229K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£10.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, egg timer is a £161K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
egg timer market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £129K–£155K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 61%
- Out of stock
- 10.8%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
57
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
33%
- Armo Home24%
- Kare & Kind13%
- Joie11%
- Tala8%
- Chef Aid6%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top egg timer search terms
- egg timer141K/yr
- egg timers for boiling eggs46K/yr
- boiled egg timer12K/yr
- egg timers14K/yr
- egg timer colour changing4K/yr
- egg boiler timer5K/yr
- egg timer for cooking6K/yr
Top egg timer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Armo Colour Changing Egg Timer For Soft Medium Hard Boiled Eggs Reusable Boiled Egg Cooking Timer
Armo Home£2.963.2★80 rev
Kare & Kind Egg Timer 2X Pack - Color Changing Indicator - Soft Medium and Hard Boiled Eggs - Safe Durable Kitchen Tool - Gift and Home Use
Kare & Kind£7.064.4★1,273 rev
Joie Kitchen Gadgets Eggy Egg Kitchen Timer Heat-Sensitive for Perfectly Boiled Eggs Orange
Joie£3.314.2★7,307 rev
Tala Colour Changing Egg Timer The Perfect Tool for ensuring your Eggs are cooked to perfection and the easy to read display will indicate if your Eggs are Soft Medium or Hard
Tala£2.214.4★1,721 rev
Colour Changing Egg Timer - for Soft Medium and Hard Boiled Eggs Reusable Kitchen Tool Boiled Egg Timer Easy to Read and Use Cooking Timer
D.A.Y. Republic£3.393.9★797 rev
Newest
by launch date
YSTrillion Egg Timer 2Pcs Colour Changing Boiled Egg Timer Colour Changing Egg Timer for Soft Medium and Hard Boiled Eggs Reusable Kitchen Tool for Breakfast Cooking Kitchen Timers
YSTrillion£5.010 rev
2 PCS x Egg Timer Heat Sensitive Egg Shaped Boiler Timer Egg Cooker Perfect Gadget Colour Changing Indicator For Soft Medium & Hard Boiled Eggs Safe Kitchen Aid Tool Gift Cooking Breakfast Home Use
Generic£5.912 rev
Yuannee Egg Timer 2 PCS Reusable Egg Timers for Boiling Eggs Versatile Easy to Read Color Changing Indicator Soft Medium and Hard Boiled Eggs For Boiling Eggs Breakfast Gift And Home Use
Yuannee£5.293 rev
Armo Colour Changing Egg Timer For Soft Medium Hard Boiled Eggs Reusable Boiled Egg Cooking Timer
Armo Home£2.9680 rev
Double Pack Color Changing Egg Timer for Perfect Boiled Eggs - Soft Medium Hard
Blunesta£3.9520 rev
Trending
90-day click momentumYSTrillion Egg Timer 2Pcs Colour Changing Boiled Egg Timer Colour Changing Egg Timer for Soft Medium and Hard Boiled Eggs Reusable Kitchen Tool for Breakfast Cooking Kitchen Timers
YSTrillion£5.010.0★
2 PCS x Egg Timer Heat Sensitive Egg Shaped Boiler Timer Egg Cooker Perfect Gadget Colour Changing Indicator For Soft Medium & Hard Boiled Eggs Safe Kitchen Aid Tool Gift Cooking Breakfast Home Use
Generic£5.914.5★
HUATEEN Egg Timer 2 PCS Generic Egg Timers for Boiling Eggs Colour-Changing Time Timer Easy to Use Reusable Highly Accurate Housewares Breakfast Cooking Compact Kitchen Tools and Gadgets for Home
HUATEEN£5.124.7★
Armo Colour Changing Egg Timer For Soft Medium Hard Boiled Eggs Reusable Boiled Egg Cooking Timer
Armo Home£2.963.2★
2-Pack Cute Egg Timer Color Changing Egg Timers for Boiling Eggs to Soft Medium & Hard Perfection Heat-Sensitive Kitchen Gadgets with Yolk Doneness Indicator Egg Timer for Hard Boiled Eggs
Lubarion£3.863.9★
What buyers say about egg timer
What buyers praise and complain about, mined from review topics.What buyers love
“Always work well to time my breakfast eggs”
“Ease of use”
“Just what I wanted”
“Good value for money”
“Excellent product”
“Nice and loud”
“Works great”
“GREAT EGG TIMER”
“its still going strong”
“colour changes so nice”
What buyers complain about
“Broke within 2 months”
“Rubbish quality”
“doesnt turn on”
“Timer sound abit low”
“Not very loud”
“Seems like its false advertising”
“Beeps on every button”
“Not fit for purpose”
“Badly manufactured”
“More of Earths precious resource wasted due to inadequate quality”
Top return reasons
Common questions
- Is egg timer profitable to sell on Amazon United Kingdom?
- The niche generates £161K/yr across 23 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the egg timer niche?
- 20 brands and 57 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in egg timer?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.6%.
- When does demand for egg timer peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the egg timer niche?
- Listings span £2.21–£10.09; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.