egg poachers
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Market size
Good£609K£609K/yr · 960K searches
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good£2.98–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,472.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg poachers is a £609K/yr Amazon United Kingdom market (960K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
egg poachers market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £532K–£665K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #3,817
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 82%
- Out of stock
- 9.6%
- Avg brand age
- 36 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
120
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
31%
Top 20: 74%
Open market
55%
- Easy Shopping13%
- Chefmate8%
- Judge7%
- POACHIES7%
- RUNZI6%
- Prestige5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top egg poachers search terms
- egg poacher564K/yr
- poached egg maker123K/yr
- egg poacher pan84K/yr
- poached egg pan53K/yr
- egg poachers45K/yr
- poached egg21K/yr
- egg poacher for induction hob18K/yr
- egg poaching pan11K/yr
- egg poacher pan for 4 eggs8K/yr
- poached eggs6K/yr
Top egg poachers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easy Shopping 4 Cup Egg Poacher Pan Non Stick Egg Poaching Pan Aluminium Poached Egg Maker 20cm with Glass Lid and Grip Black Handle
Easy Shopping£10.614.2★399 rev
ChefMate 20cm 4 Egg Cup Non-Stick Frying Pan and Egg Poacher - Induction Suitable - Multicolour - 0.75L - 0.97kg
Chefmate£14.514.3★2,664 rev
Judge Non-Stick Egg Poacher Pan 20cm 4 Egg Poacher Cups Frying Pan Base & Glass Lid- Dishwasher Safe
Judge£15.314.3★4,914 rev
Prestige Egg Poacher Pan - 2 in 1 Poached Egg Maker with 4 Non Stick Egg Poachers Inserts & 20cm Induction Frying Pan with Lid Stay Cool Handle Dishwasher Safe Cookware
Prestige£22.754.2★580 rev
Poachies Egg poaching Bags 17 x 13.5 x 3 cm Pack of 100
POACHIES£8.324.3★5,476 rev
Newest
by launch date
4 PCS Egg Poacher Cups Silicone Reusable Poached Egg Maker for Air Fryer Microwave Stovetop & Boiling Water for Easy Release and Cleaning
ACKKOR£5.0416 rev
OAKKMEL Egg Poacher Microwave Egg Cooker Poached Egg Maker Microwave Dishwasher Safe Microwave Egg Poacher Cups 2 Eggs Designed for Quick Poached Egg Preparation
OAKKMEL£9.6432 rev
2 PCS Poached Egg Pan & 1 Brush Set Egg Poacher Cups for Easy Poaching & Healthy Breakfast Easy Clean
Tholire£5.3551 rev
COOKCLASSIC Non-Stick Egg Poacher Pan 4 Cup Egg Poacher 20 cm Frying pan Tray 4 Cups with Glass Lid UK MADE Dishwasher Safe Suitable for All Hobs except Induction
COOKCLASSIC£12.3130 rev
Easy Shopping 2 Cup Egg Poacher Pan Non Stick Egg Poaching Pan Aluminium Poached Egg Maker 20cm with Glass Lid and Grip Black Handle
Easy Shopping£10.67116 rev
Trending
90-day click momentum4 PCS Egg Poacher Cups Silicone Reusable Poached Egg Maker for Air Fryer Microwave Stovetop & Boiling Water for Easy Release and Cleaning
ACKKOR£5.043.7★
OAKKMEL Egg Poacher Microwave Egg Cooker Poached Egg Maker Microwave Dishwasher Safe Microwave Egg Poacher Cups 2 Eggs Designed for Quick Poached Egg Preparation
OAKKMEL£9.643.6★
Egg Poacher Two Cup Four Cup Replacement Cups Pan Non-Stick Cup Egg Boiler Saucepan Cookware with Plastic Lid (4 Cup Egg Poacher)
Easy Shopping£7.314.0★
COOKCLASSIC Non-Stick Egg Poacher Pan 4 Cup Egg Poacher 20 cm Frying pan Tray 4 Cups with Glass Lid UK MADE Dishwasher Safe Suitable for All Hobs except Induction
COOKCLASSIC£12.313.8★
Sistema Easy Eggs Microwave Egg Cooker | 270 ml | Egg Poacher with Steam Release Vent | BPA-Free | Red | 1 Count
Sistema£4.574.3★
What buyers say about egg poachers
What buyers praise and complain about, mined from review topics.What buyers love
“Very handy”
“Good quality pan”
“Good price”
“Easy clean”
“Cooks well”
“As described”
“Works really well”
“Good size”
“Simple, perfect boiled eggs, whatever your preference of super soft, to rock hard, every time”
“Very durable”
What buyers complain about
“Pan very poor quality”
“This item is not fit for purpose”
“NOT NON STICK”
“Doesnt work well”
“A pain to clean”
“Instructions for use are poor”
“it is rusting”
“Broken within an year”
“Not worth the price”
“Leaking product”
Top return reasons
Common questions
- Is egg poachers profitable to sell on Amazon United Kingdom?
- The niche generates £609K/yr across 50 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (66/100).
- How competitive is the egg poachers niche?
- 38 brands and 120 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in egg poachers?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 1.0%.
- When does demand for egg poachers peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the egg poachers niche?
- Listings span £2.98–£29.69; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.