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Egg Poachers

Pass

Egg Poachers scores 66 out of 100, a Pass. Shoppers spend $609K a year here, demand is soft, at -24.5% this quarter, and returns run at 1.0% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£609K/yr960K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
31%top-5 click share · 38 brands · 120 sellers

Flapen Score

Egg Poachers against its category

The dotted line is the Home & Garden average. Past it, Egg Poachers is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Poachers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Poachers 960K times last year and spent an estimated £609K. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £609K a year.

Searches, last 12 months
960K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
4.8%
Market size, estimated
£609Ka year
Peak month
January1.9× the quietest month
Top search term
egg poacher564K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £2.98 to £29.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.29 that is £10K to £13K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£2.98–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #3,817 within Cookware. It carries 2,473 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
78%
Out of stock, average day
9.6%
Average rank
#3,817in Cookware
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,473per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Egg Poachers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

120

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

31%

Top 20: 74%

Open market

55%

  • Easy Shopping13%
  • Chefmate8%
  • Judge7%
  • POACHIES7%
  • RUNZI6%
  • Prestige5%

Demand

Egg Poachers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Egg Poachers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg poacher564K/yr
  • poached egg maker123K/yr
  • egg poacher pan84K/yr
  • poached egg pan53K/yr
  • egg poachers45K/yr
  • poached egg21K/yr
  • egg poacher for induction hob18K/yr
  • egg poaching pan11K/yr
  • egg poacher pan for 4 eggs8K/yr
  • poached eggs6K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Poachers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.25

Pan very poor quality

Dreadful quality

Low quality for price

Size-Overall10%−0.07

This item is not fit for purpose

they are quite large

Too small

Adhesion/Stickiness9%−0.10

NOT NON STICK

they dont stick to the pan

Not non stick at all

Functionality-Overall6%−0.08

Doesnt work well

wouldnt work on ours

Doesn't work

Ease Of Cleaning4%+0.51

A pain to clean

difficult to clean

cleaning takes a lot of effort

Love

Ease Of Use24%+2.29

Very handy

EASY TO USE

Straightforward enough to use

Quality-Overall20%+0.25

Good quality pan

Excellent Quality

Good quality solid item

Value For Money10%+0.29

Good price

Excellent value

Worth the price

Ease Of Cleaning7%+0.51

Easy clean

Washes well

easy clean up afterwards

Cooking Experience6%+0.22

Cooks well

Cooks Eggs Perfectly

A very useful kitchen appliance

Return

1.0% Return rate 24% Fixable by listing

Functionality-Overall20%██▄▅▇▅

Doesnt work well

wouldnt work on ours

Doesn't work

Size-Overall13%▆▃█▅█▆

This item is not fit for purpose

they are quite large

Too small

Quality-Overall9%▂▇▄▅▆█

Pan very poor quality

Dreadful quality

Low quality for price

Compatibility-Overall7%▅▃▆▅▄█
Adhesion/Stickiness5%▂▆▅█▅▅

NOT NON STICK

they dont stick to the pan

Not non stick at all

FAQ

Common Egg Poachers questions

Answered from the same tracked data.