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Egg Poacher Pan

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -20.4% this quarter, so Egg Poacher Pan is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£172K/yr179K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
49%top-5 click share · 21 brands · 84 sellers

Flapen Score

Egg Poacher Pan against its category

The dotted line is the Home & Garden average. Past it, Egg Poacher Pan is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Poacher Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Poacher Pan 179K times last year and spent an estimated £172K. The top 5 brands take 60% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
6.2%
Market size, estimated
£172Ka year
Peak month
January1.7× the quietest month
Top search term
egg poacher pan84K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £2.98 to £29.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.41 that is £4K to £8K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£2.98–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #3,842 within Cookware. It carries 1,701 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
68%
Out of stock, average day
2.3%
Average rank
#3,842in Cookware
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Egg Poacher Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

84

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

49%

Top 20: 90%

Open market

32%

  • Easy Shopping18%
  • Chefmate12%
  • Judge12%
  • COOKCLASSIC10%
  • Prestige9%
  • RUNZI7%

Demand

Egg Poacher Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Egg Poacher Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg poacher pan84K/yr
  • poached egg pan53K/yr
  • egg poacher for induction hob18K/yr
  • egg poaching pan11K/yr
  • egg poacher pan for 4 eggs8K/yr
  • poaching pan5K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Poacher Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.03

Low quality for price

Pan very poor quality

Dreadful quality

Adhesion/Stickiness12%−0.11

Not non stick at all

Not non stick

Not non-stick

Size-Overall10%−0.08

Not fit for purpose

Too small

To small for eggs

Rusts/Corrodes7%−0.09

it is rusting

It rust

rusted very quickly

Strength4%

is very flimsy

Flimsy

Not strong enough

Love

Quality-Overall24%−0.03

Good quality

Good quality solid item

Good quality pan

Ease Of Use17%+1.44

the little handles so useful

Easy to use

Very handy

Value For Money13%+0.78

Good price

Worth the price

Excellent value

Ease Of Cleaning6%+0.54

Easy clean

clean excellent value good quality

easy clean up afterwards

Cooking Experience5%+0.43

Great placer and frying pan double

Great for making the perfect poached eggs

Looks good in the kitchen

Return

0.8% Return rate 22% Fixable by listing

Compatibility-Overall20%█▅▅▅▅▇

Not induction hob compatible

Item not induction compatible

When it arrived it was aluminium and not compatible

Size-Overall11%▆▄▇▅█▅

Not fit for purpose

Too small

To small for eggs

Functionality-Overall9%▇█▃▇▅▇

it cant, doesn't work

wouldnt work on ours

Does not work on halogen hob

Quality-Overall9%▃█▃▃▅▄

Low quality for price

Pan very poor quality

Dreadful quality

Adhesion/Stickiness6%▁▃▄▇█▆

Not non stick at all

Not non stick

Not non-stick

FAQ

Common Egg Poacher Pan questions

Answered from the same tracked data.