egg poacher pan
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.41avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.98–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,700.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£172K£172K/yr · 179K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg poacher pan is a £172K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
egg poacher pan market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £154K–£193K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #3,842
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 87%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
84
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
49%
Top 20: 90%
Open market
32%
- Easy Shopping18%
- Chefmate12%
- Judge12%
- COOKCLASSIC10%
- Prestige9%
- RUNZI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top egg poacher pan search terms
- egg poacher pan84K/yr
- poached egg pan53K/yr
- egg poacher for induction hob18K/yr
- egg poaching pan11K/yr
- egg poacher pan for 4 eggs8K/yr
- poaching pan5K/yr
Top egg poacher pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChefMate 20cm 4 Egg Cup Non-Stick Frying Pan and Egg Poacher - Induction Suitable - Multicolour - 0.75L - 0.97kg
Chefmate£14.514.3★2,664 rev
Easy Shopping 4 Cup Egg Poacher Pan Non Stick Egg Poaching Pan Aluminium Poached Egg Maker 20cm with Glass Lid and Grip Black Handle
Easy Shopping£10.614.2★399 rev
COOKCLASSIC Non-Stick Egg Poacher Pan 4 Cup Egg Poacher 20 cm Frying pan Tray 4 Cups with Glass Lid UK MADE Dishwasher Safe Suitable for All Hobs except Induction
COOKCLASSIC£12.313.8★30 rev
Prestige Egg Poacher Pan - 2 in 1 Poached Egg Maker with 4 Non Stick Egg Poachers Inserts & 20cm Induction Frying Pan with Lid Stay Cool Handle Dishwasher Safe Cookware
Prestige£22.754.2★580 rev
Judge Non-Stick Egg Poacher Pan 20cm 4 Egg Poacher Cups Frying Pan Base & Glass Lid- Dishwasher Safe
Judge£15.314.3★4,914 rev
Newest
by launch date
SK COOKWARE 4 Egg Poacher Pan Non Stick Poaching Pan 20cm Aluminium with Glass Lid & Removable Cups Saucepan for Gass Easy Clean Cooking
SK COOKWARE£14.8341 rev
GRACE KITCHEN Cookware - 4 Egg Poacher Pan Non Stick Poaching Pan 20cm Aluminium with Glass Lid & Removable Cups Saucepan for Gass Easy Clean Cooking
GRACE KITCHEN Cookware£11.878 rev
Non Stick 4 Cups Egg Poacher Pan Aluminium with Glass Lid 20cm Easy Clean Removable Egg Poaching Frying Pan for Kitchen Cooking Long Cool Touch Black Handle
Generic£14.5731 rev
COOKCLASSIC Non-Stick Egg Poacher Pan 4 Cup Egg Poacher 20 cm Frying pan Tray 4 Cups with Glass Lid UK MADE Dishwasher Safe Suitable for All Hobs except Induction
COOKCLASSIC£12.3130 rev
Easy Shopping 2 Cup Egg Poacher Pan Non Stick Egg Poaching Pan Aluminium Poached Egg Maker 20cm with Glass Lid and Grip Black Handle
Easy Shopping£10.67116 rev
Trending
90-day click momentumCOOKCLASSIC Non-Stick Egg Poacher Pan 4 Cup Egg Poacher 20 cm Frying pan Tray 4 Cups with Glass Lid UK MADE Dishwasher Safe Suitable for All Hobs except Induction
COOKCLASSIC£12.313.8★
Egg Poacher Two Cup Four Cup Replacement Cups Pan Non-Stick Cup Egg Boiler Saucepan Cookware with Plastic Lid (4 Cup Egg Poacher)
Easy Shopping£7.314.0★
GRACE KITCHEN Cookware - 4 Egg Poacher Pan Non Stick Poaching Pan 20cm Aluminium with Glass Lid & Removable Cups Saucepan for Gass Easy Clean Cooking
GRACE KITCHEN Cookware£11.873.2★
Prestige Egg Poacher Pan - 2 in 1 Poached Egg Maker with 4 Non Stick Egg Poachers Inserts & 20cm Induction Frying Pan with Lid Stay Cool Handle Dishwasher Safe Cookware
Prestige£22.754.2★
Easy Shopping 2 Cup Egg Poacher Pan Non Stick Egg Poaching Pan Aluminium Poached Egg Maker 20cm with Glass Lid and Grip Black Handle
Easy Shopping£10.674.2★
What buyers say about egg poacher pan
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“the little handles so useful”
“Good price”
“Easy clean”
“Great placer and frying pan double”
“As advertised good quality for price”
“Great bit of kitchen kit”
“works well”
“Great poacher and love the non stick pan which can be used for other cooking uses”
“Good size”
What buyers complain about
“Low quality for price”
“Not non stick at all”
“Not fit for purpose”
“it is rusting”
“is very flimsy”
“hard to clean”
“Not induction hob compatible”
“it cant, doesn't work”
“Expensive”
“Not at all easy to use”
Top return reasons
Common questions
- Is egg poacher pan profitable to sell on Amazon United Kingdom?
- The niche generates £172K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the egg poacher pan niche?
- 21 brands and 84 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in egg poacher pan?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.8%.
- When does demand for egg poacher pan peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the egg poacher pan niche?
- Listings span £2.98–£29.69; the average listing price is £15.41 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.