Skip to content

Egg Poacher Pan

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -20.4% this quarter, so Egg Poacher Pan is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£172K/yr179K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
49%top-5 click share · 21 brands · 84 sellers

Flapen Score

Egg Poacher Pan against its category

The dotted line is the Home & Garden average. Past it, Egg Poacher Pan is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Poacher Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Poacher Pan 179K times last year and spent an estimated £172K. The top 5 brands take 60% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
6.2%
Market size, estimated
£172Ka year
Peak month
January1.7× the quietest month
Top search term
egg poacher pan84K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £2.98 to £29.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.41 that is £4K to £8K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£2.98–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #3,842 within Cookware. It carries 1,701 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
68%
Out of stock, average day
2.3%
Average rank
#3,842in Cookware
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Egg Poacher Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

84

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

49%

Top 20: 90%

Open market

32%

  • Easy Shopping18%
  • Chefmate12%
  • Judge12%
  • COOKCLASSIC10%
  • Prestige9%
  • RUNZI7%

Demand

Egg Poacher Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Egg Poacher Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • egg poacher pan84K/yr
  • poached egg pan53K/yr
  • egg poacher for induction hob18K/yr
  • egg poaching pan11K/yr
  • egg poacher pan for 4 eggs8K/yr
  • poaching pan5K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Poacher Pan

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Low quality for price”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Egg Poacher Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data