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Egg Holder

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -34.7% this quarter, so Egg Holder is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£191K/yr674K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
27%top-5 click share · 45 brands · 128 sellers

Flapen Score

Egg Holder against its category

The dotted line is the Home & Garden average. Past it, Egg Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Holder 674K times last year and spent an estimated £191K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
2.6%
Market size, estimated
£191Ka year
Peak month
January1.7× the quietest month
Top search term
egg holder180K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £5.37 to £23.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.95 that is £1K to £3K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£5.37–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #289 within Racks & Holders. It carries 644 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
86%
Out of stock, average day
15.6%
Average rank
#289in Racks & Holders
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
59

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Egg Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

128

Est. top-5 brand share

41%

Top 20: 79%

Est. top-5 click share

27%

Top 20: 63%

Open market

55%

  • apollo THE HOUSEWARES BRAND16%
  • GreyZouq7%
  • HOTUT6%
  • KICHLY6%
  • Mason Cash6%
  • Carousel Home and Gifts4%

Demand

Egg Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Egg Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • egg holder180K/yr
  • egg storage94K/yr
  • egg basket64K/yr
  • egg storage for kitchen52K/yr
  • egg holder storage47K/yr
  • egg house36K/yr
  • egg basket for kitchen29K/yr
  • egg box18K/yr
  • egg tray19K/yr
  • egg holders countertop11K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Holder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
1.3%of orders come back
“it doesnt quite fit a dozen eggs”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Egg Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data