egg holder
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good644.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Market size
Okay£191K£191K/yr · 674K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg holder is a £191K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
egg holder market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £137K–£164K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 85%
- Out of stock
- 15.6%
- Avg brand age
- 30 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
128
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
27%
Top 20: 63%
Open market
55%
- apollo THE HOUSEWARES BRAND16%
- GreyZouq7%
- HOTUT6%
- KICHLY6%
- Mason Cash6%
- Carousel Home and Gifts4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top egg holder search terms
- egg holder180K/yr
- egg storage94K/yr
- egg basket64K/yr
- egg storage for kitchen52K/yr
- egg holder storage47K/yr
- egg house36K/yr
- egg basket for kitchen29K/yr
- egg box18K/yr
- egg tray19K/yr
- egg holders countertop11K/yr
Top egg holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apollo Wood Egg Cabinet Mint/Green
apollo THE HOUSEWARES BRAND£13.464.7★3,408 rev
HOTUT 4 Tier Egg Holder for Fridge Rolling Egg Dispenser Rack Space Saving Egg Tray Auto Rolling Fridge Egg Organizer Automatically Rolling Egg Storage Container for Kitchen Refrigerator Table (White)
HOTUT£7.143.5★597 rev
KICHLY 14 Egg Storage Fridge Tray Container with Lid & Handle Clear Plastic Egg Holder for Kitchen Storage Space-Saving Refrigerator Organiser
KICHLY£5.374.5★1,574 rev
Carousel Home and Gifts Shabby Chic Cream Wooden House Egg Rack Holder ~ Love Heart Kitchen Storage
Carousel Home and Gifts£14.014.7★283 rev
Futtest Chicken Shaped Egg Basket Chrome Plated Wire Modern Stainless Steel Wire Design Kitchen Living Room Supplies (34 x 26 x 24 cm)
EETU£7.724.5★32 rev
Newest
by launch date
Tasty Tools 24 Egg Rolling Dispenser Clear Plastic Egg Holder For Fridge Egg Organiser With Lid Egg Holder For Kitchen Storage
Tasty Tools£20.1926 rev
XWCHASA Rolling Egg Holder Storage - 2 layer Egg Rolling Dispenser - Space-Saving Design for Storage for Kitchen Fridge Storage
XWCHASA£7.3939 rev
4 Tier Egg Holder for Refrigerator Automatic Scrolling Egg Rack Holder Space Saving Egg Dispenser with Automatic Rolling Egg Organiser
BLLREMIPSUR£7.0931 rev
Bnimtm Rolling Egg Storage Egg Holder for Fridge Space Saving Egg Rack for Refrigerator 2-Tier Egg Dispenser Organizer with Transparent Cover Holds 12 Large Eggs
Bnimtm£7.51132 rev
Sifcon International Rustic Wooden Egg Holder
Sifcon International£9.5137 rev
Trending
90-day click momentum
HOMQUEN Egg Container for Refrigerator 40 Grid/2 Layer Egg Holder for Refrigerator Egg Drawer for Refrigerator Egg Fresh Storage Box for Fridge Egg Tray & Egg Storage Clear Plastic (Pack of 1)
HOMQUEN£11.444.7★
Spiral Egg Skelter Dispenser Rack Metal Storage Holder Display Countertop Space-Saving Storage In The Kitchen
Generic£13.764.9★
Apollo 3497 Egg cabinet CREAM Wood 25x18x12
apollo THE HOUSEWARES BRAND£14.704.7★
HOTUT 4 Tier Egg Holder for Fridge Rolling Egg Dispenser Rack Space Saving Egg Tray Auto Rolling Fridge Egg Organizer Automatically Rolling Egg Storage Container for Kitchen Refrigerator Table (White)
HOTUT£7.143.5★
Toplife Spiral Egg Holder Storage for Kitchen Egg Helter Skelter Dispenser Rack Black
Toplife£16.834.8★
What buyers say about egg holder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great storage”
“Nice fit”
“worth it”
“Gorgeous heritage design”
“Exactly as described”
“So convenient”
“We bought the eggbox for a friend she said its very sturdy and looks great”
“Colour is lovely”
“efficient for it's purpose”
What buyers complain about
“it doesnt quite fit a dozen eggs”
“Cheap”
“Should be cheaper considering these points”
“Quite flimsy for starters”
“Image mislead me”
“Its came with broken pieces”
“This went straight into the recycling bin”
“Hard to get eggs in”
“It does not work”
“A thin bit of bubble wrap”
Top return reasons
Common questions
- Is egg holder profitable to sell on Amazon United Kingdom?
- The niche generates £191K/yr across 59 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the egg holder niche?
- 45 brands and 128 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in egg holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.3%.
- When does demand for egg holder peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the egg holder niche?
- Listings span £5.37–£23.22; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.