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Egg Holder

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -34.7% this quarter, so Egg Holder is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£191K/yr674K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
27%top-5 click share · 45 brands · 128 sellers

Flapen Score

Egg Holder against its category

The dotted line is the Home & Garden average. Past it, Egg Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Holder 674K times last year and spent an estimated £191K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
2.6%
Market size, estimated
£191Ka year
Peak month
January1.7× the quietest month
Top search term
egg holder180K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £5.37 to £23.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.95 that is £1K to £3K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£5.37–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #289 within Racks & Holders. It carries 644 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
86%
Out of stock, average day
15.6%
Average rank
#289in Racks & Holders
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Egg Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

128

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

27%

Top 20: 63%

Open market

55%

  • apollo THE HOUSEWARES BRAND16%
  • GreyZouq7%
  • HOTUT6%
  • KICHLY6%
  • Mason Cash6%
  • Carousel Home and Gifts4%

Demand

Egg Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Egg Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg holder180K/yr
  • egg storage94K/yr
  • egg basket64K/yr
  • egg storage for kitchen52K/yr
  • egg holder storage47K/yr
  • egg house36K/yr
  • egg basket for kitchen29K/yr
  • egg box18K/yr
  • egg tray19K/yr
  • egg holders countertop11K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.18

it doesnt quite fit a dozen eggs

Too small

Lid didnt fit

Quality-Overall12%+0.88

Cheap

Poor quality

Absolute junk

Value For Money10%−0.03

Should be cheaper considering these points

Overpriced

Waste of money

Strength6%

Quite flimsy for starters

Very flimsy

The pins that keep the levels aligned look a little flimsy

Advertised Vs Actual Product3%+0.61

Image mislead me

Misleading images

Not quite as good as advertised

Love

Quality-Overall25%+0.88

Excellent product

It is an attractive well made item

Well made, lovely addition to my kitchen

Storage Capacity13%+1.67

Great storage

Huge capacity

Good storage capacity

Size-Overall11%−0.18

Nice fit

Perfectly fitted in my fridge

The eggs fit in nicely

Value For Money10%−0.03

worth it

Good value

Good value for money

Design-Overall9%+0.76

Gorgeous heritage design

Nicely constructed and looks great in my kitchen

Good design

Return

1.3% Return rate 56% Fixable by listing

Size-Overall43%▇██▇▆█

it doesnt quite fit a dozen eggs

Too small

Lid didnt fit

Defective Material/Parts19%▇▆▇███

Its came with broken pieces

Functionality-Overall5%▅█▃▄▄▃

It does not work

Quality-Overall5%▆▅█▆▅▃

Cheap

Poor quality

Absolute junk

Color5%▆█▄▅▇▅

FAQ

Common Egg Holder questions

Answered from the same tracked data.