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Egg Cups

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -38.8% this quarter, so Egg Cups is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£325K/yr688K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
25%top-5 click share · 64 brands · 133 sellers

Flapen Score

Egg Cups against its category

The dotted line is the Home & Garden average. Past it, Egg Cups is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Cups 688K times last year and spent an estimated £325K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
6.8%
Market size, estimated
£325Ka year
Peak month
December2.0× the quietest month
Top search term
egg cups423K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £1.05 to £21.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£1.05–£21.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #71 within Dishware & Serving Pieces. It carries 354 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
94%
Out of stock, average day
7.8%
Average rank
#71in Dishware & Serving Pieces
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
85

04 · Newcomers

Amazon counts 0 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Egg Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

133

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

25%

Top 20: 62%

Open market

63%

  • Vicloon10%
  • Chef Aid6%
  • Nicola Spring6%
  • Cooksmart5%
  • Zeal5%
  • GEEZY4%

Demand

Egg Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Egg Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg cups423K/yr
  • egg cup78K/yr
  • egg cups 437K/yr
  • egg cups 226K/yr
  • egg cup holder9K/yr
  • novelty egg cups19K/yr
  • egg cups 611K/yr
  • double egg cup10K/yr
  • boiled egg holder10K/yr
  • egg cups novelty5K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.13

To small

Not a good fit

Too big

Quality-Overall16%+0.34

Quality Assurance needs improving

Poor Quality

Rubbish quality

Strength11%−0.09

a bit flimsy

Not very sturdy

very flimsy

Material Quality9%−0.06

It is a very plastic

Plastic and cheap looking

Flimsy plastic trash

Value For Money5%+0.53

You'll get cheaper

Not for me better off buying better not cheap

do not worth the price

Love

Quality-Overall19%+0.34

Good quality, easy to clean

Excellent Quality

Good quality egg cups

Ease Of Use15%+1.62

Easy to use

Very handy

These egg cups are easy

Advertised Vs Actual Product13%+0.90

Does the job

Exactly as described

Just what I wanted

Value For Money11%+0.53

Good value for money

Good price

Great value for money

Size-Overall8%−0.13

Good size

the egg cups fit them perfectly

Fits all egg sizes

Return

0.6% Return rate 40% Fixable by listing

Size-Overall26%▄▆▇█▆▆

To small

Not a good fit

Too big

Material Quality18%▇▃▂█▂█

It is a very plastic

Plastic and cheap looking

Flimsy plastic trash

Quality-Overall10%█▆▂▃▄▂

Quality Assurance needs improving

Poor Quality

Rubbish quality

Strength10%▇▄▃▆█▄

a bit flimsy

Not very sturdy

very flimsy

Defective Material/Parts6%▃▅█▂▃▁

FAQ

Common Egg Cups questions

Answered from the same tracked data.