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Egg Cups

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -38.8% this quarter, so Egg Cups is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£325K/yr688K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
25%top-5 click share · 64 brands · 133 sellers

Flapen Score

Egg Cups against its category

The dotted line is the Home & Garden average. Past it, Egg Cups is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Cups 688K times last year and spent an estimated £325K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
6.8%
Market size, estimated
£325Ka year
Peak month
December2.0× the quietest month
Top search term
egg cups423K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £1.05 to £21.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£1.05–£21.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #71 within Dishware & Serving Pieces. It carries 354 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
94%
Out of stock, average day
7.8%
Average rank
#71in Dishware & Serving Pieces
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
85

04 · Newcomers

0 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Egg Cups products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

133

Est. top-5 brand share

33%

Top 20: 72%

Est. top-5 click share

25%

Top 20: 62%

Open market

63%

  • Vicloon10%
  • Chef Aid6%
  • Nicola Spring6%
  • Cooksmart5%
  • Zeal5%
  • GEEZY4%

Demand

Egg Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Egg Cups search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • egg cups423K/yr
  • egg cup78K/yr
  • egg cups 437K/yr
  • egg cups 226K/yr
  • egg cup holder9K/yr
  • novelty egg cups19K/yr
  • egg cups 611K/yr
  • double egg cup10K/yr
  • boiled egg holder10K/yr
  • egg cups novelty5K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Cups

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.6%of orders come back
“To small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Egg Cups questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data