egg cups
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great354.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£325K£325K/yr · 688K searches
Price range
Okay£1.05–£21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg cups is a £325K/yr Amazon United Kingdom market (688K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
egg cups market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £208K–£278K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 64%
- Out of stock
- 7.8%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
133
Top-5 brand share
33%
Top 20: 72%
Top-5 click share
25%
Top 20: 62%
Open market
63%
- Vicloon10%
- Chef Aid6%
- Nicola Spring6%
- Cooksmart5%
- Zeal5%
- GEEZY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top egg cups search terms
- egg cups423K/yr
- egg cup78K/yr
- egg cups 437K/yr
- egg cups 226K/yr
- egg cup holder9K/yr
- novelty egg cups19K/yr
- egg cups 611K/yr
- double egg cup10K/yr
- boiled egg holder10K/yr
- egg cups novelty5K/yr
Top egg cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid White Plastic Egg Cups Set of 4
Chef Aid£3.284.2★3,656 rev
Cooksmart Buttercup Farm Pack of 4 Ceramic Stackable Egg Cups
Cooksmart£8.583.9★143 rev
Nicola Spring Argon Tableware Hand Printed Egg Cups - Pack of 6 - Multicolour Assorted Set Stoneware Breakfast Brunch Easy Clean Hard Soft Boiled Eggs Dipping Holder Stand for Breakfast Brunch
Nicola Spring£7.784.6★931 rev
Vicloon Egg Holder Set 4PCS Silicone Egg Cups Set Egg Cups Stand for Kitchen Boiled Eggs Breakfast
Vicloon£4.194.5★2,071 rev
8 Piece Breakfast Set 4 x Egg Cup Holders & 4 x Spoons White Porcelain Ceramic
GEEZY£6.014.3★157 rev
Newest
by launch date
4-Piece Egg Cup Set Stylish Holders for Soft-Boiled Eggs Ideal for Breakfast and Brunch (White)
Lyntrioris£4.016 rev
Egg Cups Silicone Egg Holder Set of 6 with Egg Cracker Colourful Boiled Egg Stands for Kitchen Breakfast Table Setting Gift for Home Cooks and Parents
Tniytru£7.4613 rev
6-Piece Easter Egg Holder Set Playful and Functional Egg Cups for Festive Breakfasts and Brunch Gatherings
Kaquxibix£4.125 rev
5-Piece Set Egg Cups (4 Pcs & 1 Egg Opener) Elegant Boiled Egg Holder for Breakfast and Brunch Stackable Egg Cup Set for Home Cooks Durable and Easy to Clean
JORcadis£8.6723 rev
4-Piece Egg Cup Set Elegant Egg Cup Holders for Soft Boiled Eggs Perfect Breakfast Table Decor (White)
Torveen£4.1114 rev
Trending
90-day click momentum
Vicloon Silicone Anti-fall Egg Cup 4pcs Silicone Egg Cups Set Boiled Egg Stand Plates with Base Stackable and Storable for Dining Table Kitchen Drawer Family Gathering Camping Picnic
Vicloon£4.624.5★
6-Piece Easter Egg Holder Set Playful and Functional Egg Cups for Festive Breakfasts and Brunch Gatherings
Kaquxibix£4.124.6★
4-Piece Egg Cup Set Stylish Holders for Soft-Boiled Eggs Ideal for Breakfast and Brunch (White)
Lyntrioris£4.013.2★
4 Pcs Egg Cups Set Soft Boiled Egg Holders Boiled Egg Holder for Breakfast Durable and Dishwasher Safe Egg Cups Elegant Egg Cup Set for Dining and Brunch
Lumivra£4.314.1★
4-Piece Egg Cup Set Elegant Egg Cup Holders for Soft Boiled Eggs Perfect Breakfast Table Decor (White)
Torveen£4.113.7★
What buyers say about egg cups
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to clean”
“Easy to use”
“Does the job”
“Good value for money”
“Good size”
“easy to wash”
“Colourful and cute”
“Great Set Made From Plastic And Wide Base For Sturdiness”
“compact so take up less room in the cupboard”
“Lovely design and look good”
What buyers complain about
“To small”
“Quality Assurance needs improving”
“a bit flimsy”
“It is a very plastic”
“You'll get cheaper”
“They leak out the bottom when the egg is put in”
“ended up cutting my finger quite badly”
“Made from light weight plastic”
“Dont bother, all broke after a few uses”
“You can't get a post egg out of them”
Top return reasons
Common questions
- Is egg cups profitable to sell on Amazon United Kingdom?
- The niche generates £325K/yr across 85 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the egg cups niche?
- 64 brands and 133 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in egg cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.6%.
- When does demand for egg cups peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the egg cups niche?
- Listings span £1.05–£21.12; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.