egg chair
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+117.5%90-day search growth — must beat 0% to launch
Review moat
Great140avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£814K£814K/yr · 976K searches
Avg price
Good£122.69avg listing price — sweet spot $15–$100
Price range
Okay£28.55–£297.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, egg chair is a £814K/yr Amazon United Kingdom market (976K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 75/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
egg chair market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £491K–£613K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 91%
- Out of stock
- 24.5%
- Avg brand age
- 33 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
46
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
28%
Top 20: 66%
Open market
48%
- Outsunny16%
- OHS11%
- tectake10%
- VITA56%
- Signzworld5%
- GardenCo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×
Top egg chair search terms
- egg chair548K/yr
- double egg chair54K/yr
- egg chairs62K/yr
- garden egg chair42K/yr
- hanging egg chair49K/yr
- egg chair outdoor38K/yr
- garden egg chairs for adults19K/yr
- outdoor egg chair17K/yr
- hanging egg chair with stand11K/yr
- egg chairs for garden10K/yr
Top egg chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Hanging Egg Chair Grey Rattan Garden Swing Chair Wicker Hammock with Stand Indoor Outdoor Patio Garden Furniture Relaxing Comfy Foldable Egg Chairs with Grey Cushion Included
OHS£87.124.5★121 rev
tectake Luxurious Egg Chair with Stand Thick Cushions Polyrattan Weave Rotatable & Height-Adjustable Steel Frame Incl. Protective Cover - Ideal Hammock Chair for Garden Patio & Balcony - Grey
tectake£112.934.5★984 rev
Outsunny Double Hanging Egg Chair 2 Seaters Texteline Swing Hammock Chair with Stand Cushion and Folding Design for Indoor and Outdoor Grey
Outsunny£148.214.5★67 rev
GardenCo Milan Folding Hanging Egg Chair INCLUDES WEATHERPROOF COVER - Outdoor and Indoor Rattan Weave Swing Chair Hammock - Hanging Chair (Grey with Grey Cushion)
GardenCo£112.294.6★72 rev
Panana Rattan Garden Egg Swing Chair with Stand Outdoor Hanging Swinging Chair Hammock Basket Seating with Cushion Foldable Basket Adjustable Height 158kg Capacity for Patio Balcony Bedroom
Panana£78.574.4★24 rev
Newest
by launch date
Aptliton Swing Egg Chair Indoor&Outdoor Hanging Chair with Metal Stand Foldable Hammock Chair 150kg Weight Capacity Weatherproof PE Rattan with Dust Cover & Cushions for Patio Balcony Grey
Aptliton£94.3535 rev
Panana Rattan Garden Egg Swing Chair with Stand Outdoor Hanging Swinging Chair Hammock Basket Seating with Cushion Foldable Basket Adjustable Height 158kg Capacity for Patio Balcony Bedroom
Panana£78.5724 rev
SONGMICS Outdoor Hanging Egg Chair Foldable Removable Basket Height-Adjustable Swing Chair Side Pocket Cushion for Living Room Garden Balcony Grey GDC050GZ02
SONGMICS£89.5439 rev
SONGMICS Outdoor Hanging Egg Chair Foldable Removable Basket Height-Adjustable Swing Chair Side Pocket Cushion for Living Room Garden Balcony White GDC050WZ02
SONGMICS£89.1139 rev
Blisswood Rattan Swing Egg Chair for Indoor & Outdoor use - Hammock Hanging Egg Chair with Cushion Stand Foldable Wicker Pod Chairs for Garden Patio or Balcony - Upto 150kg Weight Capacity (Black)
Blisswood£129.4533 rev
Trending
90-day click momentum
Outsunny Outdoor Double Hanging Chair Swing Chair with Metal Stand Thick Padded Cushion Foldable Basket and Cup Holders for Indoor and Outdoor Sand Brown
Outsunny£151.514.0★
Alivio Rattan Hanging Egg Chair with Stand & Cushions Large Indoor Outdoor Swing Chair for Patio Garden Balcony Weather Resistant Wicker Basket Chair Free Standing Egg Chair 120kg Capacity Grey
Alivio£114.373.3★
Outsunny Double Hanging Egg Chair 2 Seaters Texteline Swing Hammock Chair with Stand Cushion and Folding Design for Indoor and Outdoor Grey
Outsunny£148.214.5★
tectake Luxurious Egg Chair with Stand Thick Cushions Polyrattan Weave Rotatable & Height-Adjustable Steel Frame Incl. Protective Cover - Ideal Hammock Chair for Garden Patio & Balcony - Black
tectake£113.124.5★
Outsunny Outdoor Swing Chair with Thick Padded Cushion Patio Hanging Egg Chair with Metal Stand Foldable Basket Cup Holder Rope Structure for Indoor & Outdoor Grey
Outsunny£114.204.2★
What buyers say about egg chair
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“very easy to assemble”
“The build quality feels solid too”
“Excellent value for money”
“Strong and sturdy”
“The cushions are well padded too”
“Well built”
“just what I wanted”
“Its a decent size”
“which is reasonably easy to use”
What buyers complain about
“assembly is difficult”
“Cushion is thin”
“The quality is shocking”
“are quite big”
“However the frame is not quite straight”
“Not that comfortable”
“Not stable”
“Not worth the Money”
“The instructions are terrible”
“The big issue is the hardware that it came with”
Top return reasons
Common questions
- Is egg chair profitable to sell on Amazon United Kingdom?
- The niche generates £814K/yr across 70 tracked products. 9 of 25 products launched in the last 360 days are still selling. 90-day search growth is +117.5%. Flapen's verdict: Worth a look (75/100).
- How competitive is the egg chair niche?
- 40 brands and 46 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in egg chair?
- Top complaints mined from reviews: Assembly/Installation, Cushion, Quality-Overall. The return rate is 0.5%.
- When does demand for egg chair peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.8× the quietest.
- What does it cost to enter the egg chair niche?
- Listings span £28.55–£297.14; the average listing price is £122.69 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.