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Egg Chair

Pass

Egg Chair scores 75 out of 100, a Pass. Shoppers spend $814K a year here, search demand grew +117.5% this quarter, and returns run at 0.5% of orders.

Flapen Score
75
75 / 100
Top 1% of 5,777 Home & Garden niches · +24 vs the category median of 51
Market size
£814K/yr976K searches / yr
90-day growth
+117.5%search demand this quarter
Competition
28%top-5 click share · 40 brands · 46 sellers

Flapen Score

Egg Chair against its category

The dotted line is the Home & Garden average. Past it, Egg Chair is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Chair 976K times last year and spent an estimated £814K. The top 5 brands take 48% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 75 out of 100, a Pass.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +117.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £814K a year.

Searches, last 12 months
976K
Growth, 90 days vs prior 90
+117.5%
Conversion, latest week
0.7%
Market size, estimated
£814Ka year
Peak month
May6.8× the quietest month
Top search term
egg chair548K searches a year

02 · Price

A sale here is worth £122.69.

Listings sell for £122.69 on average, from £28.55 to £297.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £122.69 that is £0 to £12K a year per listing.

Average price
£122.69above the $15 to $100 sweet spot
Price range
£28.55–£297.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #120 within Garden Furniture & Accessories. It carries 140 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
31%
Out of stock, average day
24.5%
Average rank
#120in Garden Furniture & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
70

04 · Newcomers

Amazon counts 9 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Egg Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£16K£33K£49K£65K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

46

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

28%

Top 20: 66%

Open market

48%

  • Outsunny16%
  • OHS11%
  • tectake10%
  • VITA56%
  • Signzworld5%
  • GardenCo4%

Demand

Egg Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Egg Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg chair548K/yr
  • double egg chair54K/yr
  • egg chairs62K/yr
  • garden egg chair42K/yr
  • hanging egg chair49K/yr
  • egg chair outdoor38K/yr
  • garden egg chairs for adults19K/yr
  • outdoor egg chair17K/yr
  • hanging egg chair with stand11K/yr
  • egg chairs for garden10K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation12%+1.18

assembly is difficult

A pain to put together

Assembly is a little difficult

Cushion9%−0.08

Cushion is thin

The cushion is small for the size of the chair

cushion needs more filling

Quality-Overall8%−0.03

The quality is shocking

should have better quality control on the parts supplied

Not the best quality

Size-Overall6%−0.02

are quite big

one considerably shorter than the others

cushion length is too short

Frame Quality3%−0.09

However the frame is not quite straight

all the stripes were off the frame

Damaged frame with scratches and chipped paint

Love

Comfort-Overall20%+1.42

Really comfortable

Very comfortable chairs

Comfortable and looks great in the room

Assembly/Installation19%+1.18

very easy to assemble

Assembly was easy

Easy to setup

Quality-Overall14%−0.03

The build quality feels solid too

Amazing quality

The build quality is excellent

Value For Money13%+1.07

Excellent value for money

Good Value

Worth the money

Strength7%+0.70

Strong and sturdy

Good solid construction

the chairs are super sturdy

Return

0.5% Return rate 26% Fixable by listing

Defective Material/Parts19%▃█▆▇█▆
Size-Overall17%▆▇█▆▄▅

are quite big

one considerably shorter than the others

cushion length is too short

Frame Quality9%▁▁▃█▅▅

However the frame is not quite straight

all the stripes were off the frame

Damaged frame with scratches and chipped paint

Cushion7%█▃▁▁▄▁

Cushion is thin

The cushion is small for the size of the chair

cushion needs more filling

Quality-Overall6%▄▁▄▅▄█

The quality is shocking

should have better quality control on the parts supplied

Not the best quality

FAQ

Common Egg Chair questions

Answered from the same tracked data.