egg boiler
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good£14.74avg listing price — sweet spot $15–$100
Market size
Good£595K£595K/yr · 952K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£7.70–£24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,934avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, egg boiler is a £595K/yr Amazon United Kingdom market (952K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
egg boiler market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £442K–£590K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 88%
- Out of stock
- 3.7%
- Avg brand age
- 35 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
34
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
25%
- Neo20%
- Duronic19%
- PHILIPS12%
- Salter10%
- YASHE10%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top egg boiler search terms
- egg boiler414K/yr
- egg cooker199K/yr
- boiled egg cooker52K/yr
- egg steamer32K/yr
- egg boiler electric41K/yr
- egg boilers31K/yr
- egg maker24K/yr
- egg cooker electric23K/yr
- electric egg poacher24K/yr
- boiled egg machine6K/yr
Top egg boiler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Egg Cooker 3000 Series Up to 6 Eggs Soft Medium and Hard
PHILIPS£17.814.1★588 rev
Duronic EB50 Rapid Egg Boiler & Cooker 400W Electric Steamer Omelette Maker and Poacher for 7 Soft Dippy Medium Hard Boiled Eggs Auto Shut-Off BPA & PFAS Free Dishwasher Safe Parts
Duronic£14.564.3★4,047 rev
Neo 3 in 1 Durable Kitchen Electric Egg Cooker Boiler Poacher Poached Boiled & Omelette Maker Machine Steamer with Timer (Clear Egg)
Neo£13.264.2★7,842 rev
Neo 3 in 1 Durable Kitchen Electric Egg Cooker Boiler Poacher Poached Boiled & Omelette Maker Machine Steamer with Timer (Grey and Copper)
Neo£13.134.2★7,842 rev
Salter Electric Multi Egg Cooker - 6 Egg Capacity Boiler Great For Soft Dippy Hard & Poached Eggs Includes Measuring Cup Removable Egg Rack and 2 Poaching Trays Easy Clean Compact 430W
Salter£12.614.4★12,747 rev
Newest
by launch date
FERNVALE 3-in-1 Electric Egg Cooker 7-Egg Capacity Egg Boiler & Steamer Omelette Maker Kitchen Appliance for Soft/Hard Boiled Eggs Easy Breakfast Cooker with Measuring Cup
FERNVALE£7.7017 rev
Blendra Egg Boiler Electric Egg Cooker with Measuring Cup 7 Egg Capacity for Soft Dippy Hard & Poached Eggs Removable One-touch Button
Blendra£8.7928 rev
Olvy 6-in-1 Electric Egg Cooker with LCD-Timer - 6-Egg Boiler and Steamer - Automatic Shut-Off - Dishwasher-Safe Parts - Includes Measuring Cup
Olvy£24.34646 rev
Amazon Basics Electric Egg Cooker Boiler and Poacher 7-Egg Capacity BPA Free Black
Amazon Basics£13.27145 rev
RAINBEAN Egg Cooker 7 Eggs Capacity Rapid Electric Cooker for Hard Boiler or Steamer Auto Shut Off Feature
RAINBEAN£10.4525 rev
Trending
90-day click momentumFERNVALE 3-in-1 Electric Egg Cooker 7-Egg Capacity Egg Boiler & Steamer Omelette Maker Kitchen Appliance for Soft/Hard Boiled Eggs Easy Breakfast Cooker with Measuring Cup
FERNVALE£7.702.4★
Blendra Egg Boiler Electric Egg Cooker with Measuring Cup 7 Egg Capacity for Soft Dippy Hard & Poached Eggs Removable One-touch Button
Blendra£8.793.8★
Olvy 6-in-1 Electric Egg Cooker with LCD-Timer - 6-Egg Boiler and Steamer - Automatic Shut-Off - Dishwasher-Safe Parts - Includes Measuring Cup
Olvy£24.344.4★
RAINBEAN Egg Cooker 7 Eggs Capacity Rapid Electric Cooker for Hard Boiler or Steamer Auto Shut Off Feature
RAINBEAN£10.453.5★
Neo 3 in 1 Durable Kitchen Electric Egg Cooker Boiler Poacher Poached Boiled & Omelette Maker Machine Steamer with Timer (Grey and Copper)
Neo£13.134.2★
What buyers say about egg boiler
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Excellent results, quality construction”
“A very useful kitchen appliance”
“Good Value”
“Easy cleaning”
“It works just as advertised”
“Works really well”
“the eggs cook to perfection”
“It is compact”
“Does eggs perfectly in a few minutes”
What buyers complain about
“Breaks easily”
“instructions arent good either”
“Poor quality”
“It cooks eggs very unevenly”
“Leaks all the time”
“Doesnt work well”
“knob is too small”
“the lifting handle had melted onto the hot plate”
“I can't turn it on”
“the water kept on boiling”
Top return reasons
Common questions
- Is egg boiler profitable to sell on Amazon United Kingdom?
- The niche generates £595K/yr across 26 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the egg boiler niche?
- 16 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in egg boiler?
- Top complaints mined from reviews: Durability, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.5%.
- When does demand for egg boiler peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the egg boiler niche?
- Listings span £7.70–£24.34; the average listing price is £14.74 (sweet spot $15–$100). The average incumbent carries 2,934 reviews — the moat a new listing must climb.