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Egg Boiler

Maybe

The products selling today average only 4.1★. But the average product has 2,934 reviews to catch up to, so Egg Boiler is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£595K/yr952K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
48%top-5 click share · 16 brands · 34 sellers

Flapen Score

Egg Boiler against its category

The dotted line is the Home & Garden average. Past it, Egg Boiler is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Boiler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Boiler 952K times last year and spent an estimated £595K. The top 5 brands take 70% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £595K a year.

Searches, last 12 months
952K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
4.2%
Market size, estimated
£595Ka year
Peak month
January1.4× the quietest month
Top search term
egg boiler414K searches a year

02 · Price

A sale here is worth £14.74.

Listings sell for £14.74 on average, from £7.70 to £24.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £14.74 that is £15K to £18K a year per listing.

Average price
£14.74under the $15 to $100 sweet spot
Price range
£7.70–£24.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£18K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #9 within Small Kitchen Appliances. It carries 2,934 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
3.7%
Average rank
#9in Small Kitchen Appliances
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,934per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Egg Boiler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

34

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

25%

  • Neo20%
  • Duronic19%
  • PHILIPS12%
  • Salter10%
  • YASHE10%
  • Amazon Basics5%

Demand

Egg Boiler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Egg Boiler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg boiler414K/yr
  • egg cooker199K/yr
  • boiled egg cooker52K/yr
  • egg steamer32K/yr
  • egg boiler electric41K/yr
  • egg boilers31K/yr
  • egg maker24K/yr
  • egg cooker electric23K/yr
  • electric egg poacher24K/yr
  • boiled egg machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Boiler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.12

Breaks easily

Broke after 2 months of use

Broken after a few days

Instructions/User Manual/Troubleshooting10%−0.10

instructions arent good either

Instructions not that easy to understand

Poor instructions, poor quality

Quality-Overall9%+0.39

Poor quality

And the lid quality wasnt good

Cheap quality

Cooking Experience7%+0.15

It cooks eggs very unevenly

It does not cook accurately

which seems to affect the cooking process

Leak-Proof6%

Leaks all the time

Leaking product

Leaks water and very messy

Love

Ease Of Use23%+1.95

Ease of use

is quite handy to use

It's easy to operate

Quality-Overall14%+0.39

Excellent results, quality construction

Amazing quality

Ease of use with quality product

Cooking Experience13%+0.15

A very useful kitchen appliance

Cooks well

Easy to Use Cooks Well

Value For Money9%+0.53

Good Value

great value for money

Good Value for money

Ease Of Cleaning7%+0.51

Easy cleaning

I found this cooker easy to clean

Washes well

Return

1.5% Return rate 19% Fixable by listing

Functionality-Overall29%██▆▆█▆

Doesnt work well

Doesnt work

the functionality is poor and misleading

Size-Overall11%▅▄██▄▅

knob is too small

the containers are too small

Too small

Quality-Overall9%▂▆▃▅▆█

Poor quality

And the lid quality wasnt good

Cheap quality

Touch/Button Controls6%█▇▄▄▃▃
Instructions/User Manual/Troubleshooting5%▃▃▃▃▆█

instructions arent good either

Instructions not that easy to understand

Poor instructions, poor quality

FAQ

Common Egg Boiler questions

Answered from the same tracked data.