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Edible Gold Leaf

Fail

Prices span $2.67–$16.58, mostly outside the sweet spot, so Edible Gold Leaf is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£82K/yr118K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
75%top-5 click share · 11 brands · 18 sellers

Flapen Score

Edible Gold Leaf against its category

The dotted line is the Home & Garden average. Past it, Edible Gold Leaf is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Gold Leaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Gold Leaf 118K times last year and spent an estimated £82K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
12.2%
Market size, estimated
£82Ka year
Peak month
December1.3× the quietest month
Top search term
edible gold leaf58K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £2.67 to £16.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.69 that is £6K to £7K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£2.67–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #52 within Art & Craft Supplies. It carries 393 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#52in Art & Craft Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Edible Gold Leaf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

18

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

14%

  • SovZovy33%
  • xQzit21%
  • ChongYue13%
  • Gaaines9%
  • LeeQunQ5%
  • Thboxes4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Edible Gold Leaf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Edible Gold Leaf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • edible gold leaf58K/yr
  • edible gold leaf for cakes22K/yr
  • gold leaf edible for cakes18K/yr
  • edible gold12K/yr
  • gold leaf edible5K/yr
  • gold leaf sheets edible3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Gold Leaf

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Sheets smaller than expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Edible Gold Leaf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data