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Edible Gold Leaf

Fail

Prices span $2.67–$16.58, mostly outside the sweet spot, so Edible Gold Leaf is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£82K/yr118K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
75%top-5 click share · 11 brands · 18 sellers

Flapen Score

Edible Gold Leaf against its category

The dotted line is the Home & Garden average. Past it, Edible Gold Leaf is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Gold Leaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Gold Leaf 118K times last year and spent an estimated £82K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
12.2%
Market size, estimated
£82Ka year
Peak month
December1.3× the quietest month
Top search term
edible gold leaf58K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £2.67 to £16.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.69 that is £6K to £7K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£2.67–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #52 within Art & Craft Supplies. It carries 393 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#52in Art & Craft Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Edible Gold Leaf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • SovZovy33%
  • xQzit21%
  • ChongYue13%
  • Gaaines9%
  • LeeQunQ5%
  • Thboxes4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Edible Gold Leaf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Edible Gold Leaf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edible gold leaf58K/yr
  • edible gold leaf for cakes22K/yr
  • gold leaf edible for cakes18K/yr
  • edible gold12K/yr
  • gold leaf edible5K/yr
  • gold leaf sheets edible3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Gold Leaf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.03

Sheets smaller than expected

The bottles are only little

Very small

Advertised Vs Actual Product29%−0.39

Beware of false advertising

Completely misleading and a scam

Not as described

Quality-Overall12%+1.05

I was dubious about the quality of this gold leaf when it arrived as the packaging was merely a zip lock bag

Not good quality

Poor quality

Rusts/Corrodes5%−0.05

It oxidized

Ease Of Use2%+0.75

Only downside is that it is a little hard to get out of the bottle without using tweezers

Love

Quality-Overall29%+1.05

A great quality set of gold leaf, tweezers and brush, recommended

Good quality edible leaf

Good quality

Value For Money17%+0.75

Great value

Excellent value

Good value

Baking16%+1.33

Lovely for a special cake

Perfect for my cake

Very good looks great on cakes

Ease Of Use8%+0.75

easy to use

Easy to work with

Easy to usr

Advertised Vs Actual Product5%−0.39

do the job

Exactly as expected

rest same as described

Return

0.4% Return rate 58% Fixable by listing

Advertised Vs Actual Product38%▃▃▆█▃▂

Beware of false advertising

Completely misleading and a scam

Not as described

Quality-Overall19%▁▇▅▃█▁

I was dubious about the quality of this gold leaf when it arrived as the packaging was merely a zip lock bag

Not good quality

Poor quality

Size-Overall18%▁▅▃▃▆█

Sheets smaller than expected

The bottles are only little

Very small

Adhesion/Stickiness10%█▅▃▁▁█
Ease Of Use3%▁▅▁█▁▁

Only downside is that it is a little hard to get out of the bottle without using tweezers

FAQ

Common Edible Gold Leaf questions

Answered from the same tracked data.