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Ecovacs

Fail

The top 5 brands take 100% of clicks, so Ecovacs is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£282K/yr111K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
62%top-5 click share · 4 brands · 14 sellers

Flapen Score

Ecovacs against its category

The dotted line is the Home & Garden average. Past it, Ecovacs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecovacs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ecovacs 111K times last year and spent an estimated £282K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.5%
Market size, estimated
£282Ka year
Peak month
November2.1× the quietest month
Top search term
ecovacs42K searches a year

02 · Price

A sale here is worth £506.61.

Listings sell for £506.61 on average, from £126.81 to £865.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £506.61 that is £0 to £51K a year per listing.

Average price
£506.61above the $15 to $100 sweet spot
Price range
£126.81–£865.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£51K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #91 within Vacuums & Floor Care. It carries 733 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
10.5%
Average rank
#91in Vacuums & Floor Care
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
22

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
20 months

Products

Top Ecovacs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

0%

  • ECOVACS92%
  • roborock4%
  • eufy3%
  • uninell1%
  • Open — no brand owns it (0%)

Demand

Ecovacs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ecovacs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecovacs42K/yr
  • ecovacs deebot27K/yr
  • deebot13K/yr
  • ecovacs robot vacuum15K/yr
  • deebot robot vacuum cleaner10K/yr
  • ecovac4K/yr
  • ecovacs deebot t30s combo974/yr

Reviews and returns

What reviews say buyers love and hate about Ecovacs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%+1.26

Does not clean to satisfaction

The vacuum does a horrible job of cleaning

sometimes dint have the time to clean everyday

Functionality-Overall7%−0.12

The sensors, simply do not work

Doesnt work

After a number of times it just stops

Value For Money6%+0.32

for that price I honestly think it wasn't worth the money

It isnt cheap

I was sceptical at this price

Quality-Overall5%−0.05

Performance not as expected

Overall, this product does not perform as expected and feels low quality for the price paid

Very poor quality

Suction5%+0.41

The suction is way too weak

the vacuum is not powerful at all

Weak suction

Love

Ease Of Cleaning21%+1.26

Good cleaning

cleans well

It cleans really well

Suction11%+0.41

powerful suction

suction is good

Excellent suction power

Value For Money10%+0.32

Excellent Value

Great buy

Great purchase for the price

Assembly/Installation10%+0.71

Easy to install

Easy to assemble

Easy to set up

Quality-Overall10%−0.05

The build quality feels solid and well made

Really good purchase

Excellent product

Return

3.7% Return rate 11% Fixable by listing

Functionality-Overall23%▇▇▆▇█▆

The sensors, simply do not work

Doesnt work

After a number of times it just stops

Size-Overall8%▃▃▄▅▆█
Cleaning Modes7%▇▃▇█▆▆
Connectivity-Overall7%█▇▅▄▅▅

Stopped connecting to the phone app

3) that it had serious connection issues

say signal lost

Value For Money6%▂▂▂▄▃█

for that price I honestly think it wasn't worth the money

It isnt cheap

I was sceptical at this price

FAQ

Common Ecovacs questions

Answered from the same tracked data.