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Ecovacs

Fail

The top 5 brands take 100% of clicks, so Ecovacs is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£282K/yr111K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
62%top-5 click share · 4 brands · 14 sellers

Flapen Score

Ecovacs against its category

The dotted line is the Home & Garden average. Past it, Ecovacs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecovacs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ecovacs 111K times last year and spent an estimated £282K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.5%
Market size, estimated
£282Ka year
Peak month
November2.1× the quietest month
Top search term
ecovacs42K searches a year

02 · Price

A sale here is worth £506.61.

Listings sell for £506.61 on average, from £126.81 to £865.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £506.61 that is £0 to £51K a year per listing.

Average price
£506.61above the $15 to $100 sweet spot
Price range
£126.81–£865.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£51K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #91 within Vacuums & Floor Care. It carries 733 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
10.5%
Average rank
#91in Vacuums & Floor Care
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
22

04 · Newcomers

12 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
20 months

Products

Top Ecovacs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 98%

Open market

0%

  • ECOVACS92%
  • roborock4%
  • eufy3%
  • uninell1%
  • Open — no brand owns it (0%)

Demand

Ecovacs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ecovacs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ecovacs42K/yr
  • ecovacs deebot27K/yr
  • deebot13K/yr
  • ecovacs robot vacuum15K/yr
  • deebot robot vacuum cleaner10K/yr
  • ecovac4K/yr
  • ecovacs deebot t30s combo974/yr

Reviews and returns

What reviews say buyers love and hate about Ecovacs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Ease Of Cleaning”
3.7%of orders come back
“Does not clean to satisfaction”
A buyer, on “Ease Of Cleaning”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ecovacs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data